Editing Women's Tennis Association (section)

===Management===

[[File:2017 Citi Open Tennis Julia Goerges (36260415631).jpg|thumb|Television, streaming, and social media would help connect the sport of tennis with more people around the world.]]
American sports entrepreneur Jerry Diamond (1928–1996) served as executive director of the women's association from 1974 to 1985. He was instrumental in negotiating business deals with Avon, Colgate-Palmolive, and Toyota, and worked out the deal that made Virginia Slims the titular sponsor of the WTA tour.<ref>{{cite news|author1=Robin Finn|title=Jerry Diamond, 68, Women's Tennis Leader|url=https://www.nytimes.com/1996/12/18/sports/jerry-diamond-68-women-s-tennis-leader.html|work=[[The New York Times]]|date=18 December 1996|access-date=21 November 2021}}</ref>

[[Larry Scott (tennis)|Larry Scott]] became chairman and CEO of the WTA on 16 April 2003.<ref name="WTA">{{cite web
 |url         = http://www.sonyericssonwtatour.com/3/thewtatour/managementbios/larryscott/
 |title       = Management Bios: Larry Scott – Chairman & CEO
 |publisher   = Women's Tennis Association
 |access-date  = 31 March 2009
 |url-status     = dead
 |archive-url  = https://web.archive.org/web/20081019042509/http://www.sonyericssonwtatour.com/3/thewtatour/managementbios/larryscott/
 |archive-date = 19 October 2008
}}</ref> While at the WTA, Scott put together the largest [[sponsorship]] in the history of women's sports, a six-year, $88&nbsp;million sponsorship deal with [[Sony Ericsson]].<ref name="WTA"/><ref name="LATimes">{{cite news
|url=http://www.latimes.com/sports/la-sp-pac-ten-commissioner25-2009mar25,0,4982011.story
|title=Larry Scott to head Pac-10 Conference
|work=[[Los Angeles Times]]
|date=25 March 2009
|access-date=31 March 2009
| first=Chris
| last=Dufresne
}}</ref><ref name="SeattleTimes">{{cite news
|url=http://seattletimes.nwsource.com/html/sports/2008918038_pac25.html
|title=Larry Scott named Pac-10 commissioner
|last=Condotta
|first=Bob
|work=[[The Seattle Times]]
|date=24 March 2009
|access-date=31 March 2009
}}</ref> On 24 March 2009, Scott announced that he was resigning as WTA chief to take up a new position as the commissioner of the [[Pac-12 Conference|Pac-10 Conference]], on 1 July 2009.<ref name="LATimes"/><ref name="SeattleTimes"/><ref name="SanDiegoUnionTrib">{{cite web
|url=http://www3.signonsandiego.com/stories/2009/mar/25/1s25digest232920/?zIndex=72162
|archive-url=https://archive.today/20130104202147/http://www3.signonsandiego.com/stories/2009/mar/25/1s25digest232920/?zIndex=72162
|url-status=dead
|archive-date=4 January 2013
|title=Scott leaves WTA role to be Pac-10 commish
|work=[[U-T San Diego]]
|date=25 March 2009
|access-date=31 March 2009}}</ref>

Scott pointed to [[Korn Ferry]] to headhunt his replacement but "with no decision made"<ref name="TheGuardian2009June24ScottMatt">{{cite news|last1=Scott|first1=Matt|title=Undermanning Undermines Tennis' Corruption Unit|url=https://www.theguardian.com/sport/2009/jun/25/tennis-corruption-digger|access-date=19 December 2016|work=The Guardian|date=24 June 2009|location=London}}</ref> on 13 July 2009, WTA Tour announced the appointment of Stacey Allaster, the Tour's president since 2006, as the new chairman and CEO of the WTA. Allaster was named as one of the "Most Powerful Women in Sports" by Forbes Magazine and led the WTA through significant growth and under her leadership, she secured a media agreement that would maximise fan exposure to women's tennis globally.<ref name="WTATour" /><ref name="WTAHistory" /> During her time with the WTA, she generated an estimated $1&nbsp;billion in diversified contract revenues, built the brand globally, and was a strong advocate for gender equality. She announced her retirement as chief executive of the WTA on 22 September 2015 citing a personal change in priorities.<ref>{{cite web|title=Home Pro Game News Stacey Allaster leaving as WTA's chief executive|url=http://www.tennis.com/pro-game/2015/09/stacey-allaster-leaving-as-wtas-chief-executive/56400/|publisher=Tennis.com|date=22 September 2015}}</ref>

On 5 October 2015, [[Steve Simon (tennis)|Steve Simon]], the Tournament Director of the [[BNP Paribas Open]], was announced to succeed Stacey as the new WTA chairman and CEO.<ref name="NewChairman">{{cite web|url=https://www.espn.com/tennis/story/_/id/13815712/steve-simon-take-wta-new-ceo-replacing-stacey-allaster|title=Indian Wells executive Steve Simon to take over as WTA CEO|publisher=ESPN|date=5 October 2015|access-date=1 March 2016}}</ref>

In December 2021, following [[Peng Shuai]]'s [[Disappearance of Peng Shuai|disappearance]] by the Chinese government, the WTA under Steve Simon suspended its operations in China and Hong Kong.<ref>{{cite web| url = https://www.wtatennis.com/news/2384758/steve-simon-announces-wta-s-decision-to-suspend-tournaments-in-china| title = Steve Simon announces WTA's decision to suspend tournaments in China}}</ref> The boycott was lifted in 2023 after 16 months, citing financial losses due to the suspension of operations in China as well as the [[COVID-19 pandemic]].<ref>{{cite news| url = https://www.theguardian.com/sport/2023/apr/13/wta-tennis-will-return-to-china-after-ending-boycott-over-peng-shuai-concerns| title = WTA will return to China after ending boycott over Peng Shuai concerns| website = [[TheGuardian.com]]| date = 13 April 2023| last1 = Carayol| first1 = Tumaini| last2 = Hawkins| first2 = Amy}}</ref>

In March 2022, medical technology firm [[Hologic]] reached an agreement to become title sponsor and "official health partner" of the WTA Tour, marking its first title sponsorship agreement since the expiration of the previous Sony Ericsson deal.<ref>{{Cite web |last=Clarey |first=Christopher |date=2022-03-03 |title=Strong Stance on China and Peng Shuai Helps Land WTA a New Title Sponsor |url=https://www.nytimes.com/2022/03/03/sports/tennis/wta-hologic-china.html |access-date=2022-03-03 |website=[[The New York Times]]}}</ref>