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===Post-Maxis career=== After building his reputation as one of the most important game designers in the world, Wright left Maxis in 2009. His first post-EA venture was the Stupid Fun Club startup company and experimental entertainment development studio, with a focus on "video games, online environments, storytelling media, and fine home care products", as well as toys.<ref>{{cite web|last=Terdiman |first=Daniel |url= https://www.cnet.com/news/will-wright-speaks-about-his-stupid-fun-club-start-up/|title=Will Wright speaks about his Stupid Fun Club start-up |publisher=CNET |date=October 7, 2009 |access-date=November 4, 2021}}</ref> In October 2010, [[Current TV]] announced that Will Wright and his team from Stupid Fun Club will produce a new show for the network.<ref>{{cite web|last=Daw |first=David |url=http://www.pcworld.com/article/207286/bar_karma_is_will_wrights_first_collaborative_tv_show.html |title=Bar Karma is Will Wright's First Collaborative TV Show | TechHive |publisher=Pcworld.com |date=October 8, 2010 |access-date=November 29, 2012}}</ref><ref>{{cite web|url=https://www.polygon.com/features/2015/5/7/8564891/will-wright-sim-city-the-sims-spore|title=How Will Wright is turning your life into his next simulation|first=Brian|last=Crecente|date=May 7, 2015|website=Polygon}}</ref> The program, entitled ''[[Bar Karma]]'', began airing in February 2011, and featured scenes and twists pitched by an online community, using an online story creator tool designed by Wright.<ref>{{cite web|last=Terdiman |first=Daniel |url= https://www.cnet.com/news/so-will-wright-walks-into-a-bar-karma-see/ |title=So Will Wright walks into a Bar Karma, see |publisher=CNET |date=February 10, 2011 |access-date=November 4, 2021}}</ref> Stupid Fun Club ran for four years before closing down, with much of the team following Wright to found the social media app and graphic novel builder Thred. In October 2011, Will Wright became a member of the board of directors of [[Linden Lab]], the creators of ''[[Second Life]]''.<ref>{{Cite web|url=http://lindenlab.com/about/management#wright|title=Management | Linden Lab|date=March 17, 2010|archive-url=https://web.archive.org/web/20100317230722/http://lindenlab.com/about/management#wright|access-date=December 15, 2021|archive-date=March 17, 2010}}</ref> At the [[Game Developers Conference]] in March 2018, Will Wright announced a new project, the upcoming mobile game ''[[Proxi]]''.<ref>{{Cite news|url=https://www.bustle.com/p/what-is-proxi-the-new-game-from-the-sims-creator-will-wright-uses-your-memories-its-so-creepy-8588902|title='The Sims' Creator Is Making A New Game β With A Super Creepy Twist|last=Hale|first=James Loke|work=Bustle|access-date=2018-04-30|language=en}}</ref> At GalaVerse on December 11, 2021, Wright announced a new project, in partnership with Gala Games, called ''VoxVerse''. Wright said ''VoxVerse'' will be a [[blockchain game]], where players will be able to create areas to explore and interact with and share these with other players of the game, incentivizing creators through the ability to trade or sell their works as [[non-fungible token]]s (NFTs) using [[cryptocurrency]]. Wright stated that the use of blockchain and NFTs are mechanisms needed to support the vision he has, but has no interest in selling NFTs directly to players as other blockchain games or NFT schemes have had done in the past. He likened it to early players in ''The Sims'' that found ways to modify the game to include their own creation. The game is being developed by Gallium Games, a studio he co-founded with [[Lauren Elliott]], and being created in the [[Unity (game engine)|Unity]] engine.<ref>{{cite web | url = https://www.axios.com/2022/10/20/will-wright-voxverse-gala-gallium-blockchain | title = Sims pioneer Will Wright is making a blockchain game, but is down on NFTs | first= Stephan | last = Tolito | date = October 20, 2022 | access-date = October 23, 2022 | work = [[Axios (website)|Axios]] }}</ref>
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