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===Format=== Webcomic artists use many formats throughout the world. [[Comic strips]], generally consisting of three or four [[panel (comics)|panels]], have been a common format for many artists. Other webcomic artists use the format of traditional printed [[comic book]]s and [[graphic novel]]s, sometimes with the plan of later publishing books. [[Scott McCloud]], an early advocate of webcomics since 1998,<ref>{{Cite web|url=https://scottmccloud.com/1-webcomics/|title=scottmccloud.com - Webcomics|website=scottmccloud.com}}</ref> pioneered the idea of the "[[infinite canvas]]" where, rather than being confined to normal print dimensions, [[artist]]s are free to spread out in any direction indefinitely with their comics.<ref name="reinventingcomics">{{cite book | title=[[Reinventing Comics]] | last=McCloud | first=Scott | author-link=Scott McCloud | year=2000 | publisher=Paradox Press | location=New York | isbn=0-06-095350-0<!--ISBN very different from original invalid number – pagination might differ--> | pages=200–233}}</ref><ref name="McCloud TCJ">{{cite journal | last1=McCloud | first1=Scott |date=July 2001 | title=McCloud in Stable Condition Following Review, Groth Still at Large | journal=[[The Comics Journal]] | issue=235 | pages=70–79}}</ref> Such a format proved highly successful in [[webtoon|South-Korean webcomics]] when JunKoo Kim implemented an infinite scrolling mechanism in the platform [[Webtoon (platform)|Webtoon]] in 2004.<ref>{{cite web|url=https://www.businessinsider.com/what-is-webtoons-2016-2|work=[[Business Insider]]|title=Millions in Korea are obsessed with these revolutionary comics -- now they're going global|last=Acuna|first=Kristen|date=2016-02-12|access-date=February 25, 2017|archive-date=February 18, 2017|archive-url=https://web.archive.org/web/20170218064901/http://www.businessinsider.com.au/what-is-webtoons-2016-2|url-status=live}}</ref> In 2009, French web cartoonist [[Yves Bigerel|Balak]] described [[Turbomedia]], a format for webcomics where a reader only views one panel at a time, in which the reader decides their own reading rhythm by going forward one panel at a time.<ref name=Balak>{{cite web|url=https://www.actualitte.com/article/interviews/balak-auteur-et-createur-du-turbo-media-il-y-a-un-marche-de-la-bd-numerique/64884|work=Actualitte|title=Balak, auteur et créateur du Turbo Media : "Il y a un marché de la BD numérique"|last=Leroy|first=Joséphine|date=2016-03-06|access-date=February 25, 2017|archive-date=February 26, 2017|archive-url=https://web.archive.org/web/20170226131034/https://www.actualitte.com/article/interviews/balak-auteur-et-createur-du-turbo-media-il-y-a-un-marche-de-la-bd-numerique/64884|url-status=live}}</ref> Some web cartoonists, such as political cartoonist [[Mark Fiore (cartoonist)|Mark Fiore]] or Charley Parker with ''[[Argon Zark!]]'', incorporate [[animation]]s or [[interactivity|interactive elements]] into their webcomics.<ref name="attitude3">{{cite book | title=[[Attitude: The New Subversive Cartoonists|Attitude 3: The New Subversive Online Cartoonists]] | last=Rall | first=Ted | author-link=Ted Rall |year=2006 |publisher=Nantier Beall Minoustchine Publishing | location=New York | isbn=1-56163-465-4 |page=9}}</ref>
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