Editing Walter Dorwin Teague (section)

===Design expansion & corporate identity===
[[File:Walter Dorwin Teague. Sparton Table Radio, ca. 1936..jpg|thumbnail|right|Sparton Model 557 'Sled' Table Radio, ca. 1936 [[Brooklyn Museum]]]]

Within two years of his first endeavor with Eastman Kodak, Teague's scope of industrial design work and number of clients multiplied.<ref name=QtrCen /> While design culture sustained a rather elitist attainability through the 1930s, Teague pursued strategic relationships with large businesses selling products to the masses. In addition to gaining widespread attention for such designs as the [[Marmon Motor Car Company|Marmon V-16]], the first automobile to be conceived by an industrial designer, designed by Teague and his son, Walter Dorwin Teague, Jr., and the Steinway Peace Piano, Teague's work also included 32 design patterns for Steuben Glass, a division of Corning Glass Works, three radios produced by Sparton (the 'Bluebird' and 'Sled' table models and the 'Nocturne' console), and the design of [[American Flyer (railcar)|passenger cars and diners]] for the New York, New Haven, and Hartford Railroad.<ref name=newyorker /><ref name=QtrCen /><ref name=T80 />

The concept of  "Corporate Identity" emerged from the cross-disciplined work of commercial design and the human-designed environment, first shown through Teague's retail-space design for Eastman Kodak.<ref name="Woodham" /><ref name=QtrCen /><ref name=T80 /> Elevating this concept into a first-of-its-kind corporate identity program for Texaco Company, Teague created an expansive brand image that included the design of full station layouts for Texaco service stations, pumps, signs, cans, and trucks.<ref name=fifty /><ref name=T80 /><ref name="LastMan">[http://www.core77.com/reactor/08.06_teague.asp DiTullo, Michael, “Last Man Standing: 80 years of Teague Design,” Core77, August 2006.]</ref> More than 20,000 of these art-deco style stations had been built worldwide by 1960.<ref name=Grove />