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==Corporate identity== [[File:BR 158867 DMU.jpg|thumb|158867 in experimental livery, 2002]] By the end of the 1990s, the company had started to develop its own vehicle liveries to replace those inherited from [[Regional Railways]]. An experimental silver, blue and orange livery carried by 158867 evolved into a dedicated silver and navy livery for the flagship [[Alphaline]] fleet. The rest of the fleet began to receive an array of different promotional liveries featuring locations from the company's operating area.<ref>{{Cite web |url=http://www.rail37.com/2001/NWC_April.html |title=North Wales Coast - April2001-1 |access-date=26 January 2016 |archive-date=2 February 2016 |archive-url=https://web.archive.org/web/20160202201537/http://www.rail37.com/2001/NWC_April.html |url-status=live }}</ref> The shortened Wales and West name was adopted to replace the original identity of South Wales & West Railway, with various updates to the company logo taking place. ===Logos=== <gallery> Image:South_Wales_and_West_Railway_logo_1995.gif|Initial logotype in use on vehicle branding <!-- Deleted image removed: Image:South_Wales_and_West_Railway_logo_1996.gif|Early privatisation-era logo <br>{{Deletable file-caption|Wednesday, 22 February 2023|F7}} --> Image:Wales & west logo.svg|Initial version of revised 'Wales and West' identity </gallery>
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