Editing Voice acting (section)

=== Commercial ===
One of the most common uses for voice acting is within commercial advertising. The voice actor is hired to voice a message associated with the advertisement. This has different sub-genres such as television, radio, film, and online advertising. The sub-genres are all different styles in their own right. For example, television commercials tend to be voiced with a narrow, flat inflection pattern (or [[Prosody (linguistics)|prosody]] pattern) whereas radio commercials, especially local ones, tend to be voiced with a very wide inflection pattern in an almost [[overacting|over-the-top style]]. Marketers and advertisers use voice-overs in radio, TV, online adverts, and more; total advertising spend in the UK was forecast to be £21.8 billion in 2017.{{citation needed|date=February 2021}} Voice-over used in commercial adverts had traditionally been the only area of voice acting where "de-breathing" was used.<ref>{{Cite web|url=https://www.gravyforthebrain.com/gravytimes/commercial-voiceover-when-should-you-debreath/|title=Debreath your Voiceovers the Human Way|date=2 June 2016|website=Gravy Times - Voiceover Blog|language=en-GB|access-date=6 July 2016}}</ref> This means artificially removing breaths from the recorded voice, and is done to stop the audience being distracted in any way from the commercial message that is being put across.{{Citation needed|date = March 2017}} However, removal of breaths has now become increasingly common in many other types of voice acting.<ref>{{Cite web|url=https://timbickvoiceover.co.uk/are-you-afflicted-with-heavy-breathing/|title=Are you afflicted with heavy breathing?|date=30 January 2023|website=Tim Bick Voiceover - Voiceover Tips|language=en-GB|access-date=8 November 2023}}</ref>