Editing Virgin Records (section)

===Rebranding===
Although Virgin was initially one of the key labels of English and European progressive rock, the 1977 signing of the [[Sex Pistols]] (who had already been signed and then dropped by both [[EMI Records|EMI]] and [[A&M Records|A&M]]) reinvented the label PM in a new-wave outpost, a move that plunged the record company into the mainstream of the [[punk rock]] era.<ref name="timeline"/> Under the guidance of [[Tessa Watts]], Virgin's Head of Publicity (and later, also Director of Production), the Pistols rocketed the label to success.<ref>[http://www.transatlanticrecords.com/biography.html ''Nathan Joseph – Renaissance Man''] by Transatlantic Records at Transatlantic Records Online, accessed 2 June 2010.</ref> Shortly afterwards, police raided the Nottingham record shop for having a window display of the Sex Pistols' album ''[[Never Mind the Bollocks, Here's the Sex Pistols]]'' in the window. Afterwards the label signed other [[New wave music|new wave]] groups: [[Public Image Ltd]], [[Boxer (band)|Boxer]], [[Culture Club]], [[Fingerprintz]], [[Gillan (band)|Gillan]], [[Holly and the Italians]], [[The Human League]] (whose "[[Don't You Want Me]]" was the label's first chart-topping single, in 1981), [[Magazine (band)|Magazine]], [[Skids (band)|Skids]], [[the Motors]], [[Penetration (band)|Penetration]], [[the Ruts]], [[Shooting Star (band)|Shooting Star]], [[Simple Minds]], and [[XTC]].

After modified versions of the twins label came the red, white and blue design introduced in 1975, which coincided with the height of punk and new wave.<ref>{{cite web|url=http://www.45cat.com/label/virgin/2 |title=Virgin Label Discography – UK – Page 2 |website=45cat.com |access-date=2017-07-21}}</ref> The current Virgin logo (known informally as "the scrawl") was created in 1978, commissioned by Simon Draper, then managing director of Virgin Records Limited. Brian Cooke of Cooke Key Associates commissioned a graphic designer to produce a stylised signature. The logo was first used on Mike Oldfield's ''[[Incantations (album)|Incantations]]'' album in 1978 and by the Virgin Records label exclusively until gradually other parts of the [[Virgin Group]] adopted it, including [[Virgin Atlantic]], [[Virgin Mobile]] and [[Virgin Money (brand)|Virgin Money]].