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===Mainstream success (1990β1992)=== On the basis of Ice's good looks and dance moves, [[Public Enemy (group)|Public Enemy]] tried to convince their producer, [[The Bomb Squad|Hank Shocklee]], to sign Ice to [[Def Jam Recordings|Def Jam]],<ref>{{cite web |url=http://www.allrovi.com/name/vanilla-ice-mn0000262445 |title=Vanilla Ice - Music Biography and Discography |publisher=AllRovi.com. |access-date=April 10, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120905014148/http://www.allrovi.com/name/vanilla-ice-mn0000262445 |archive-date=September 5, 2012 }}</ref> but Ice later signed a contract with [[SBK Records]] in 1990.<ref>{{cite magazine |author=Stephanie English |title=On Our Short List |date=March 1991 |journal=[[Syracuse University Magazine]] |volume=7 |issue=3 |page=8 |url=https://surface.syr.edu/sumagazine/vol7/iss3/4/ |access-date=January 25, 2023}}</ref> During [[MC Hammer]]'s ''[[Please Hammer Don't Hurt 'Em World Tour]]'', Ice served as an opening act.<ref name=":1" /> SBK remixed and re-recorded ''Hooked'' under the title ''[[To the Extreme]]''. The reissue contained new artwork and music.<ref name="Huey">{{cite web|url=http://www.allrovi.com/music/album/to-the-extreme-mw0000316695|title=Review of ''To the Extreme''|access-date=March 7, 2009|last=Huey|first=Steve|publisher=[[Allrovi]]|url-status=dead|archive-url=https://web.archive.org/web/20131005122442/http://www.allrovi.com/music/album/to-the-extreme-mw0000316695|archive-date=October 5, 2013}}</ref> According to Ice, SBK paid him to adopt a more commercial, conventional appearance. This led Ice to later regret his business agreements with SBK.<ref name="Stillman">{{cite web|url=http://www.iowastatedaily.com/articles/2006/02/27/news/20060227-archive5.txt|title=Word to your mother|access-date=February 13, 2009|last=Stillman|first=Kevin|date=February 27, 2006|work=[[Iowa State Daily]]|archive-date=December 4, 2009|archive-url=https://web.archive.org/web/20091204151103/http://www.iowastatedaily.com/articles/2006/02/27/news/20060227-archive5.txt|url-status=live}}</ref> ''To the Extreme'' became the fastest selling [[hip hop music|hip hop]] album of all time,<ref>{{cite book|last1=Forman|first1=Murray|title=The 'hood Comes First: Race, Space, and Place in Rap and Hip-hop|year=2002|publisher=Wesleyan University Press|isbn=0-8195-6397-8|page=[https://archive.org/details/hoodcomesfirstra00form/page/61 61]|chapter='Welcome to the City'|chapter-url=https://archive.org/details/hoodcomesfirstra00form/page/61}}</ref> spending sixteen weeks at #1 on the [[Billboard 200|''Billboard'' 200]]<ref name="Billboard1">{{cite web|url=http://www.allrovi.com/music/album/to-the-extreme-mw0000316695|title=Charts and awards for ''To the Extreme''|access-date=March 7, 2009|publisher=[[Allrovi]]|url-status=dead|archive-url=https://web.archive.org/web/20131005122442/http://www.allrovi.com/music/album/to-the-extreme-mw0000316695|archive-date=October 5, 2013}}</ref> and selling eleven million copies.<ref>{{cite journal|last=Kihn|first=Martin|date=May 18, 1992|title=Charles in Charge|journal=[[New York (magazine)|New York]]|volume=25|issue=20|page=40}}</ref> SBK Record executive [[Monte Lipman]] stated that he received calls from radio stations reporting over 200 phone calls requesting "Ice Ice Baby". SBK wanted Ice on the road as soon as possible. [[MC Hammer]], an old acquaintance from his club days, had Ice on as an opening act on his tour.<ref>{{cite web|url=https://www.youtube.com/watch?v=BZ_FYvli4dE | archive-url=https://ghostarchive.org/varchive/youtube/20211102/BZ_FYvli4dE| archive-date=November 2, 2021 | url-status=live|title=The Rise Of Vanilla Ice |publisher=YouTube |date=January 13, 2010 |access-date=April 10, 2012}}{{cbignore}}</ref> Reviews of ''To the Extreme'' were mixed. ''[[Entertainment Weekly]]'' reviewer Mim Udovitch gave the album a B, citing "Ice Ice Baby", "Play That Funky Music", "Dancin'" and "It's a Party" as the album's highlights.<ref>{{cite magazine|url=https://ew.com/article/1990/11/02/extreme/|title=Review of ''To the Extreme''|access-date=February 13, 2009|last=Udovitch|first=Mim|date=November 2, 1990|magazine=[[Entertainment Weekly]]|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415125856/http://www.ew.com/ew/article/0,,318500,00.html|url-status=live}}</ref> [[Robert Christgau]] gave the album a Cβ rating, writing that Ice's "suave sexism, fashionably male supremacist rather than dangerously obscene, is no worse than his suave beats".<ref>{{cite web|url=http://www.robertchristgau.com/get_artist.php?name=Vanilla+Ice|title=Review of ''To the Extreme''|access-date=March 7, 2009|last=Christgau|first=Robert|year=1990|work=[[The Village Voice]]|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415111009/http://www.robertchristgau.com/get_artist.php?name=Vanilla+Ice|url-status=live}}</ref> Criticizing the technique and style of Vanilla Ice, [[Allrovi]] reviewer Steve Huey wrote: {{blockquote|Ice's mic technique is actually stronger and more nimble than [[MC Hammer]]'s, and he really tries earnestly to show off the skills he does have. Unfortunately, even if he can keep a mid-tempo pace, his flow is rhythmically stiff, and his voice has an odd timbre; plus, he never seems sure of the proper accent to adopt. He's able to overcome those flaws somewhat in isolated moments, but they become all too apparent over the course of an entire album.<ref name="Huey"/>}} ==== Media image ==== In late 1990, Ice began an eight-month relationship with [[Madonna]], and appeared in photographs for her book, ''[[Sex (book)|Sex]]''.<ref>{{cite news|url=https://www.usatoday.com/life/madonnamen.htm |archive-url=https://web.archive.org/web/20070522005602/http://www.usatoday.com/life/madonnamen.htm |archive-date=May 22, 2007 |title=Crazy for Madonna's men |work=[[USA Today]] |access-date=March 13, 2009 |date=December 19, 2000 |url-status=dead }}</ref><ref name="EntertainmentWeekly">{{cite magazine|url=http://www.ew.com/ew/article/0,,578492,00.html|title=Stupid Questions|access-date=February 13, 2009|date=January 23, 2004|magazine=[[Entertainment Weekly]]|first=Dalton|last=Ross|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415130943/http://www.ew.com/ew/article/0,,578492,00.html|url-status=dead}}</ref> In the height of Ice's popularity, SBK licensed a 12" doll which was made by THQ. In January 1991, he was the musical guest on ''[[Saturday Night Live]]''. Ice branched out into the film industry with an appearance in the film ''[[Teenage Mutant Ninja Turtles II: The Secret of the Ooze]]'', which he later called "one of the coolest experiences" of his career.<ref name="Mooney"/> Ice was very secretive about his personal life, with the intention of protecting his family. When a Dallas Morning News reporter asked Ice what his mother's profession was, he replied, "None of your fucking business."<ref>{{cite magazine|last=Mack|first=Bob|title=Vanilla Fudged|url=http://www.ew.com/ew/article/0,,318708,00.html|magazine=Entertainment Weekly|publisher=EW.com|access-date=January 24, 2016|date=November 30, 1990|archive-date=August 10, 2011|archive-url=https://web.archive.org/web/20110810131508/http://www.ew.com/ew/article/0,,318708,00.html|url-status=dead}}</ref> In an attempt to rectify this, his former label wrote a fake biography in his name and tried to pass it off as his official life story without his knowledge. While on tour in 1991, Ice found out that SBK had instigated the publication of the biography which detailed false biographical information, including claims that he had attended school with [[Luther Campbell]], and exaggerating his living conditions in Miami, which Ice later had to debunk by himself.<ref name="Atria">{{cite news |title=Vanilla Ice back with a brand new invention |first=Travis |last=Atria |url=http://www.ocala.com/article/20100407/ARTICLES/4081005/1016/ENTERTAINMENT?p=1&tc=pg |newspaper=[[Star-Banner]] |location=Ocala, Florida |date=April 7, 2010 |pages=2β3 |access-date=April 14, 2010 |archive-date=February 24, 2012 |archive-url=https://web.archive.org/web/20120224205730/http://www.ocala.com/article/20100407/ARTICLES/4081005/1016/ENTERTAINMENT?p=1&tc=pg |url-status=live }}</ref> ==== Suge Knight incident ==== Following the success of "Ice Ice Baby", record producer [[Suge Knight]] and two bodyguards arrived at [[The Palm (restaurant)|The Palm]] in [[West Hollywood, California|West Hollywood]], where Ice was eating. After shoving Ice's bodyguards aside, Knight and his own bodyguards sat down in front of Ice, staring at him before finally asking "How you doin'?"<ref name="Sullivan">{{cite book |last1=Sullivan |first1=Randall |title=LAbyrinth: A Detective Investigates the Murders of Tupac Shakur and Notorious B.I.G., the Implication of Death Row Records' Suge Knight, and the Origins of the Los Angeles Police Scandal |publisher=Grove Press |year=2003 |isbn=0-8021-3971-X |page=56}}</ref> Similar incidents were repeated on several occasions. Eventually, Knight showed up at Ice's hotel suite on the fifteenth floor of the Bel Age Hotel, accompanied by a member of the [[Los Angeles Raiders]] football team.<ref name="Sullivan" /> According to Ice, Knight took him out on the balcony by himself, and implied that he would throw him off the balcony unless he signed the publishing rights to the song over to Knight; Knight used Ice's money to help fund [[Death Row Records]].<ref name="deepcover" /><ref>{{cite magazine |last=Fischer |first=Blair R. |date=March 12, 1998 |title=To The Extreme and Back |url=https://www.rollingstone.com/artists/vanillaice/articles/story/5921192/to_the_extreme_and_back |url-status=dead |archive-url=https://web.archive.org/web/20060509133342/http://www.rollingstone.com/artists/vanillaice/articles/story/5921192/to_the_extreme_and_back |archive-date=May 9, 2006 |access-date=November 14, 2008 |magazine=[[Rolling Stone]]}}</ref> ==== Live album, ''Cool as Ice'', and tours ==== Ice's second major release was the live album ''[[Extremely Live]]'', released in March 1991. The album was a live recording during Vanilla Ice's performance in Miami during his ''[[To the Extreme World Tour|To The Extreme World Tour]]''. Premiering new songs like "[[Rollin' in My 5.0]]", "Road To My Riches" and "Satisfaction", the album peaked at #30 on the [[Billboard 200|''Billboard'' 200]],<ref name="Billboard2">{{cite web|url=http://www.allrovi.com/music/album/extremely-live-mw0000674867|title=Charts and awards for ''Extremely Live''|access-date=March 7, 2009|publisher=[[Allrovi]]|url-status=dead|archive-url=https://web.archive.org/web/20131005123824/http://www.allrovi.com/music/album/extremely-live-mw0000674867|archive-date=October 5, 2013}}</ref> but it received mainly negative reviews. ''[[Entertainment Weekly]]'' reviewer [[David Browne (journalist)|David Browne]] called it "one of the most ridiculous albums ever released", comparing it to ''The Best of [[Marcel Marceau]]'', an album which consisted of two sides of silence opened by brief applause. According to Browne, ''Extremely Live'' "affords you the chance to hear inane stage patter [...] and unaccompanied drumming, during which, one assumes, Ice and his posse are onstage dancing."<ref>{{cite magazine|url=https://ew.com/article/1991/07/26/extremely-live/|title=Review of ''Extremely Live''|access-date=March 7, 2009|last=Browne|first=David|date=July 26, 1991|magazine=[[Entertainment Weekly]]|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415130938/http://www.ew.com/ew/article/0,,314929,00.html|url-status=live}}</ref> Monte Lipman later stated that SBK only released the live disc to make more money from Ice's fame. In April 1991, Ice began to film the SBK produced ''[[Cool as Ice]]'', in which he played a leading role.<ref>{{cite news|last=Broeske|first=Pat H.|title=That's a Rap!|url=https://www.latimes.com/archives/la-xpm-1991-02-24-ca-2345-story.html|work=[[Los Angeles Times]]|date=February 24, 1991|access-date=May 26, 2019|archive-date=May 27, 2019|archive-url=https://web.archive.org/web/20190527062307/https://www.latimes.com/archives/la-xpm-1991-02-24-ca-2345-story.html|url-status=live}}</ref> ''Cool as Ice'' opened on October 18, 1991, in 393 theaters in the United States, grossing $638,000, ranking at #14 among the week's new releases.<ref>{{cite web|url=http://www.mtv.com/news/articles/1458336/20021025/index.jhtml?headlines=true|title=Nirvana Meet World, Vanilla Ice Tanks, Kid 'N Play Party: This Week In 1991|access-date=March 7, 2009|date=October 28, 2002|publisher=[[MTV News]]|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415125221/http://www.mtv.com/news/articles/1458336/20021025/index.jhtml?headlines=true|url-status=dead}}</ref> Reviews of the film were negative. Film website [[Rotten Tomatoes]], which compiles reviews from a wide range of critics, gives the film a score of 8%.<ref>{{cite web|url=http://www.rottentomatoes.com/m/cool_as_ice/|title=Tomatometer for ''Cool as Ice''|access-date=January 9, 2007|website=[[Rotten Tomatoes]]|date=October 18, 1991 |archive-date=May 24, 2007|archive-url=https://web.archive.org/web/20070524070142/http://www.rottentomatoes.com/m/cool_as_ice/|url-status=live}}</ref> Ice received a [[Golden Raspberry Award]] for Worst New Star.<ref>{{cite news|first=Helen|last=Sierra|title=Jackson tour notes Razzie contenders Sleek camels live longer He'll buy American|url=https://pqasb.pqarchiver.com/chicagotribune/access/24441424.html?dids=24441424:24441424&FMT=ABS&FMTS=ABS:FT&date=Feb+18%2C+1992&author=Helen+Sierra.&pub=Chicago+Tribune+(pre-1997+Fulltext)&desc=Jackson+tour+notes+Razzie+contenders+Sleek+camels+live+longer+He%27ll+buy+American&pqatl=google|work=[[Chicago Tribune]]|date=February 18, 1992|access-date=March 11, 2009|archive-date=April 15, 2009|archive-url=https://web.archive.org/web/20090415004038/http://pqasb.pqarchiver.com/chicagotribune/access/24441424.html?dids=24441424:24441424&FMT=ABS&FMTS=ABS:FT&date=Feb+18%2C+1992&author=Helen+Sierra.&pub=Chicago+Tribune+(pre-1997+Fulltext)&desc=Jackson+tour+notes+Razzie+contenders+Sleek+camels+live+longer+He%27ll+buy+American&pqatl=google|url-status=dead}}</ref> SBK stated that they overexposed Ice and Ice decided to stop taking their business advice, as well as distancing himself from the image that SBK was trying to create for him. In late 1991, Ice appeared in the [[Circus of the Stars|Circus of the Stars and Sideshow]], driving his motorcycle through a wall of fire. While his fame in the United States had severely dropped, Ice continued touring in 1992, playing in South America, Europe, Australia and Asia, and premiering new songs like "Get Loose", "The Wrath", "Now & Forever", "Where the Dogs At? (All Night Long)", "Minutes of Power" and "Iceman Party". After a performance in [[Acapulco]], the city honored Ice with a medal that represented "all the respect and admiration to [Ice's] music and to [him] as an artist from the Mexican people".<ref>{{cite web|url=https://www.youtube.com/watch?v=GFaDJFJpHK4| archive-url=https://ghostarchive.org/varchive/youtube/20211102/GFaDJFJpHK4| archive-date=November 2, 2021 | url-status=live|title=vanilla ice concierto acapulco 92| date=September 12, 2011|publisher=YouTube}}{{cbignore}}</ref> Ice also served as a spokesperson for [[Nike, Inc.|Nike]] and [[Coca-Cola]] throughout 1991 and 1992.<ref>{{cite web|title=Other works for Vanilla Ice|url=https://www.imdb.com/name/nm0406678/otherworks|work=Internet Movie Data base|publisher=IMDb.com, Inc.|access-date=July 9, 2012|archive-date=January 4, 2016|archive-url=https://web.archive.org/web/20160104220103/http://www.imdb.com/name/nm0406678/otherworks|url-status=live}}</ref>
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