Editing Upside (magazine) (section)

===Expansion===
In 1997, [[The Washington Post Company]] invested in ''Upside'' and announced the two companies would share editorial resources, collaborate online, sponsor conferences together and cooperate on ad sales and circulation development. The Washington Post Company said it selected ''Upside'' due to the magazine's tech news and connections in Silicon Valley.<ref>{{cite news|title=Washington Post, Upside team to cover tech world |url=http://washington.bizjournals.com/sanjose/stories/1997/11/03/story8.html |work=Silicon Valley Business Journal |publisher=[[American City Business Journals]] |date=1997-10-31 |access-date=2009-11-28 }}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>

David Bunnell's son Aaron Bunnell joined ''Upside'' as a vice president in the late 1990s, in charge of the magazine's website UpsideToday. He struck a crucial deal with Yahoo that doubled traffic and launched a popular feature called "Dot-Com graveyard." Co-workers described him as a hard worker. In summer 2000, he was found dead in a hotel room in New York, where he had traveled to close an UpsideToday business deal. He had reportedly been using drugs, working long hours and grieving the loss of a girlfriend in the weeks leading up to his death.<ref>{{cite news |title=Dealing with dot-com's dark side |url=https://www.usatoday.com/money/dotcoms/dot035.htm |work=[[USA Today]] |publisher=Gannett Co. Inc. |date=2000-10-18 |access-date=2009-11-28}}</ref>

In January 2001, ''Upside'' launched UpsideFN, a New York-based online radio network headed by GM Scott Hunter and J.T. Farley, a former senior producer and news editor for CNBC.<ref>{{cite news |title=Can't Look Down at UpsideFN.com |url=http://www.villagevoice.com/2001-01-30/news/can-t-look-down-at-upsidefn-com/ |work=Village Voice |publisher=Village Voice Media |date=2001-01-30 |access-date=2009-11-28}}</ref> UpsideFN closed in May 2001, citing a weak advertising market.<ref>{{cite news |title=Upside Pulls Plug on Live Webcasts |url=http://www.internetnews.com/bus-news/article.php/767411 |work=InternetNews.com |publisher=WebMediaBrands |date=2001-05-16 |access-date=2009-11-28}}</ref>

At its peak size in 2001, ''Upside'' employed 110 staff.<ref name="Fost"/>