Editing TiVo Corporation (section)

== Products ==

===Guides===
Rovi provides guides for service providers and CE manufacturers.
* TotalGuide xD, a white-label media guide for mobile devices for finding, managing, and watching TV shows and movies. This also controlled the set top boxes.
* TotalGuide CE, a media guide for CE manufacturers that gives access to broadcast programming, premium [[Over-the-top media service|over-the-top]] (OTT) entertainment, and [[catch-up TV]]
* Passport Guide and i-Guide, interactive program guides for service providers
* G-Guide, an [[HTML5]]-based program guide for digital terrestrial, broadcast satellite, and commercial satellite services
* TotalTV, an online guide enabling websites for news and entertainment organizations to incorporate local TV listings
* Rovi DTA Guide, an interactive program guide designed for households installed with [[Digital terminal adapter]]s

===Data===
Rovi provides entertainment metadata for consumer electronics manufacturers, service providers, retailers, online portals and application developers around the world. The company has over 50 years of metadata for video, music, books, and games covering more than 5 million movies and TV programs, 3.2 million album releases and 30 million song tracks, 9 million in-print and out-of-print book titles, and 70,000 video games.{{citation needed|date=July 2015}} The metadata includes basic facts, local TV listings and channel line-ups for interactive program guides, original editorial, imagery, and other features.<ref name=":1">{{Cite web|url=http://www.moneynews.com/companies/david-n-frazier-rovi-veveo-stock/2014/02/27/id/555209|title=Rovi's Veveo Deal Is Something to Talk About|last=Frazier|first=David N.|date=2014-02-27|website=Newsmax|access-date=2016-04-29|archive-date=2014-03-09|archive-url=https://web.archive.org/web/20140309001454/http://www.moneynews.com/Companies/David-N-Frazier-Rovi-Veveo-Stock/2014/02/27/id/555209|url-status=live}}</ref>

===Search and recommendations===
Rovi Search Service allows consumer electronics manufacturers, service providers, and developers to provide solutions that enable consumers to search for and access desired content. Rovi Recommendations Service is a cloud-based service that offers consumers entertainment choices similar to their chosen program, movie, album, track, musician or band.

===Advertising===
Rovi Advertising Service enables the monetization of entertainment platforms. It places ads that appear as content choices in application menus and user interfaces for set-top boxes, connected TVs, smartphones, tablets, [[Blu-ray]] players, game consoles and other devices.{{citation needed|date=July 2015}}

===Rovi Audience Management===
Rovi Audience Management is a suite of products (Advertising Optimizer and Promotion Optimizer) combining big data with [[predictive analytics]] to provide TV audience insights and advertising campaign management. Ad Optimizer allows provides campaign management and media planning capabilities to TV networks and multichannel video programming distributors (MVPDs). Promo Optimizer uses past viewing data to enable cable and broadcast networks to create plans for on-air promos.<ref>{{Cite web|url=https://www.forbes.com/sites/annafields/2016/03/25/rovi-to-acquire-tivo-strategic-fit-or-a-synergy-play/|title=Rovi To Acquire TiVo. Strategic Fit Or A Synergy Play?|last=Fields|first=Anna|website=Forbes|language=en|access-date=2019-10-09|archive-date=2019-10-09|archive-url=https://web.archive.org/web/20191009161500/https://www.forbes.com/sites/annafields/2016/03/25/rovi-to-acquire-tivo-strategic-fit-or-a-synergy-play/|url-status=live}}</ref>