Editing Telemarketing (section)

==Procedure==
Telemarketing may be done from a company office, from a [[call center]], or from [[Homesourcing|home]]. It may involve a live operator voice broadcasting which is most frequently associated with political messages.

An effective telemarketing campaign often involves two or more calls. The first call (or series of calls) determines the customer's needs. The final call (or series of calls) motivates the customer to make a purchase. Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company's consumer [[database]] or obtained from a [[telephone directory]] or another public list. The qualification process is intended to determine which customers are most likely to purchase the product or service.

In business-to-business lead generation scenarios, telemarketing often targets perceived decision-makers who might be good prospects for a business product or service. The telemarketing approach is often combined with outreach via email or social media, typically referred to as a cadence. Calls are usually made by sales development representatives with the goal of this outreach being a subsequent meeting—often with an account executive at the vendor organization.

[[charitable trust|Charitable organizations]], [[alumni association]]s, and [[political party|political parties]] often use telemarketing to solicit donations. [[Marketing research]] companies use telemarketing techniques to survey the prospective or past customers of a client's business to assess market acceptance of or satisfaction with a particular product, service, brand, or company. [[Public opinion poll]]s are conducted similarly.

Telemarketing techniques are also applied to other forms of electronic marketing using [[e-mail]] or [[fax]] messages, in which case they are frequently considered [[spamming|spam]] by receivers.

[[Image:Telemarketerjohn.jpg|thumb|right|Telemarketing agent sitting in a cubicle. The brightly colored rebuttal sheets are used to answer most questions a customer might have.]]