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== Music industry == During the Post World War II years, local and regional companies emerged to record and market Tejano music. Key factors that influenced the production of Tejano music can be attributed to a diversifying American culture and greater socioeconomic opportunities enabled Mexican American musicians to perform and record music for regional audiences. Early popular forms of Tejano music in the form of female duets and ''orquesta tejana'' of the 1940s later influenced the development of Tex-Mex style of the 1950s, and ''La Onda Chicana (The Chicano Wave)'' of the 1960s.<ref>{{cite journal |last1=San Miguel |first1=Guadalupe |title=The Rise of Recorded Tejano Music in the Post-World War II Years, 1946-1964 |journal=Journal of American Ethnic History |date=1999 |volume=19 |issue=1 |pages=26β49 |doi=10.2307/27502505 |jstor=27502505 |s2cid=254477651 }}</ref> The growing popularity of accordion based music and "homegrown" records directly influenced the need for Tejano record producers and labels. Record companies such as ''Discos Ideal'' established in [[San Benito, Texas]] in 1947 and Freddie Records established in Corpus Christi, Texas in 1970 are among the most prolific in producing ''conjunto'' style music. Freddie Records, named after founder, Freddie Martinez, Sr. has remained a key figure in the production of Tejano music well into the 21st century.
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