Editing Supermodel (section)

===1980s===
[[File:Elle Macpherson 2011.jpg|thumb|[[Elle Macpherson]], nicknamed "The Body" by ''Time'' magazine|236x236px]]

In October 1981, ''[[Life (magazine)|Life]]'' cited [[Shelley Hack]], Lauren Hutton, and [[Iman (model)|Iman]] for [[Revlon]], Margaux Hemingway for [[Faberge (cosmetics)|Fabergé]], [[Karen Graham]] for [[Estée Lauder Companies|Estée Lauder]], [[Cristina Ferrare]] for [[Max Factor]], and Cheryl Tiegs for [[CoverGirl]] by proclaiming them the "million dollar faces" of the beauty industry. These supermodels negotiated previously unheard of lucrative and exclusive deals with the giant cosmetics companies, were instantly recognizable, and their names became well known to the general public.<ref>Best–Selling Beauties, ''[[Life (magazine)|Life]]'' October 1981, page 120</ref>

In the early 1980s, [[Inès de La Fressange]] was the first model to sign an exclusive modeling contract with an [[haute couture]] fashion house, [[Chanel]].<ref>Paris Haute Couture Fashion Week: Gaultier's 51-Year-Old Runway Star: Inès de la Fressange</ref> During the early 1980s, fashion designers began advertising on television and [[billboard]]s. [[Runway (fashion)|Catwalk]] regulars like [[Gia Carangi]],<ref name="NYT">{{cite news|first=Justine|last=Elias|url=https://www.nytimes.com/1998/01/25/tv/cover-story-a-chic-heroine-but-not-a-pretty-story.html|title=A Chic Heroine, but Not a Pretty Story|work=The New York Times|date=25 January 1998|access-date=24 May 2010|url-status=live|archive-url=https://web.archive.org/web/20110403075408/http://www.nytimes.com/1998/01/25/tv/cover-story-a-chic-heroine-but-not-a-pretty-story.html|archive-date=3 April 2011}}</ref> Tiegs,<ref name="NYT" /> Christie Brinkley,<ref name="forbes">{{cite news |url=https://www.forbes.com/2007/07/19/models-media-bundchen-biz-media-cz_kb_0716topmodels.html |title=The World's Top-Earning Models-Forbes Magazine |work=Forbes |date=19 July 2007 |access-date=7 March 2011 |url-status=live |archive-url=https://web.archive.org/web/20110302165151/http://www.forbes.com/2007/07/19/models-media-bundchen-biz-media-cz_kb_0716topmodels.html |archive-date=2 March 2011}}</ref><ref>{{cite news |url=https://movies.nytimes.com/person/8503/Christie-Brinkley/biography |title=Christie Brinkley's biography in the New York Times |access-date=7 March 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110520111223/http://movies.nytimes.com/person/8503/Christie-Brinkley/biography |department=Movies & TV Dept. |work=[[The New York Times]] |date=2011 |archive-date=20 May 2011  }}</ref> [[Kim Alexis]],<ref name="NYT" /> [[Paulina Porizkova]], [[Yasmin Le Bon]], [[Kathy Ireland]],<ref name=forbes3>{{cite news |last=Pomerantz |first=Dorothy |title=How Sports Illustrated Swimsuit Model Kathy Ireland Became a $350 Million Mogul |url=https://www.forbes.com/sites/dorothypomerantz/2012/02/08/how-sports-illustrated-swimsuit-model-kathy-ireland-became-a-350-million-mogul/ |work=Forbes |access-date=6 July 2012 |date=8 February 2012 |url-status=live |archive-url=https://web.archive.org/web/20120624102707/http://www.forbes.com/sites/dorothypomerantz/2012/02/08/how-sports-illustrated-swimsuit-model-kathy-ireland-became-a-350-million-mogul/ |archive-date=24 June 2012}}</ref> [[Brooke Shields]], and [[Elle Macpherson]] began to endorse products with their names, as well as their faces, through the marketing of brands, such as [[Diet Pepsi]] and [[Ford Motor Company|Ford trucks]]. In 1980, 14-year-old Shields was the youngest fashion model ever to appear on the cover of ''Vogue''. Later that same year, Shields appeared in controversial print and TV ads for [[Calvin Klein]] jeans. The TV ad included her saying the famous tagline, "You want to know what comes between me and my Calvins? Nothing."<ref>Stated on Inside the Actors Studio, 2008</ref><ref>Sischy, Ingrid. "Calvin to the Core"</ref><ref>Style.com Brooke Shields</ref> Brooke Shields' ads would help catapult Klein's career to super-designer status.<ref>Hall, Ann C. (1998). Delights, desires and dilemmas: essays on women and the media. Greenwood Publishing Group. p. xii. {{ISBN|0-275-96156-7}}</ref>

As the models began to embrace old-style [[glamour (presentation)|glamour]], they were starting to replace film stars as symbols of luxury and wealth. In this regard, supermodels were viewed not so much as individuals but as images.<ref name="br">[http://www.bookrags.com/research/1980s-fashion-bbbb-05/supermodels-bbbb-05.html 1980s: Fashion: Supermodels] {{webarchive|url=https://web.archive.org/web/20070704024657/http://www.bookrags.com/research/1980s-fashion-bbbb-05/supermodels-bbbb-05.html |date=4 July 2007 }} bookrags.com. Retrieved 23 July 2007.</ref>