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=== 1995–1999: In demand video director and ''Being John Malkovich'' === Jonze collaborated with [[Björk]] for the video for her 1995 single "[[It's Oh So Quiet]]", a cover of a 1951 [[Betty Hutton]] song. The video is set in an [[auto shop]] and sees Björk dancing and singing to the song in the style of a [[Musical film|musical]], inspired by [[Jacques Demy]]'s ''[[The Umbrellas of Cherbourg]]''.<ref name="Bjork">{{cite web|last1=Ehrlich|first1=David|title=The 10 best Bjork music videos|url=https://www.timeout.com/newyork/blog/the-10-best-bjork-music-videos|website=[[Time Out (magazine)|Time Out]]|access-date=March 15, 2018|date=March 3, 2015}}</ref> In the same year, he also directed a television commercial titled "Guerrilla Tennis" for [[Nike, Inc.|Nike]] featuring tennis players [[Andre Agassi]] and [[Pete Sampras]] participating in a match in the middle of an intersection in Manhattan, the "rapid-paced" [[title sequence]] for the sitcom ''[[Double Rush]]'' and worked on videos for [[R.E.M.]], Sonic Youth and [[Ween]].<ref>{{cite web|last1=King|first1=Susan|title=Generations X-Press : English / Shukovsky Sitcom Leads With Bike Messengers and 'Murphy's' Former Painter|url=https://www.latimes.com/archives/la-xpm-1995-01-08-tv-17435-story.html|website=[[Los Angeles Times]]|access-date=March 20, 2018|date=January 8, 1995}}</ref><ref>{{cite magazine|last1=Nashawaty|first1=Chris|title=Spike Jonze: The Sheik of Geek|url=https://ew.com/article/1995/03/17/spike-jonze-sheik-geek/|magazine=[[Entertainment Weekly]]|access-date=March 15, 2018|date=March 17, 1995}}</ref> Jonze sole video directing credit of 1996 was for [[The Pharcyde]]'s "[[Drop (The Pharcyde song)|Drop]]", which was filmed backwards and then reversed.<ref name="Vulture">{{cite web|last1=Harris|first1=Mark|title=Him and ''Her'': How Spike Jonze Made the Weirdest, Most Timely Romance of the Year|url=https://www.vulture.com/2013/10/spike-jonze-on-making-her.html|website=[[Vulture (magazine)|Vulture]]|access-date=March 15, 2018|date=October 6, 2013}}</ref> In 1997, Jonze made a short film called ''[[How They Get There]]'', starring Mark Gonzales as a man who is playfully imitating a woman's actions on the other side of a sidewalk before running into danger.<ref>{{cite web|last1=Sciretta|first1=Peter|title=VOTD: Spike Jonze's 1997 Short Film How They Get There|url=https://www.slashfilm.com/votd-spike-jonzes-1997-short-film-how-they-get-there/|website=[[/Film]]|access-date=March 15, 2018|date=June 17, 2008}}</ref> Jonze worked with the electronic music duo [[Daft Punk]] on the music video for the instrumental song "[[Da Funk]]" in 1997. The clip, titled ''Big City Nights'', follows an [[anthropomorphic]] "man-dog" wandering the streets of [[New York City]].<ref>{{cite web|author1=Khal|title=The 10 Best Daft Punk Music Videos|url=http://www.complex.com/music/2013/04/84002-the-10-best-daft-punk-music-videos/da-funk|website=[[Complex (magazine)|Complex]]|access-date=March 15, 2018|date=April 25, 2013}}</ref> His video for [[the Chemical Brothers]]'s "[[Elektrobank]]" (1997) starred his future wife [[Sofia Coppola]] as a gymnast.<ref name="Slant">{{cite web|last1=Gonzales|first1=Ed|title=The Work of Spike Jonze|url=https://www.slantmagazine.com/dvd/review/the-work-of-spike-jonze|website=[[Slant (magazine)|Slant]]|access-date=March 15, 2018|date=October 26, 2003}}</ref> Throughout 1997, he also worked on videos for R.E.M., [[Pavement (band)|Pavement]], [[Puff Daddy]], and [[The Notorious B.I.G.]]<ref>{{cite web|last1=Wagoner|first1=Allison|title=Spike Jonze's Top 9 Music Videos|url=http://www.houstonpress.com/music/spike-jonzes-top-9-music-videos-6504089|website=[[Houston Press]]|access-date=March 15, 2018|date=July 15, 2012}}</ref><ref>{{cite news|last1=Dentler|first1=Matt|title=Pavement's Best Video: Shady Lane by Spike Jonze|url=https://www.indiewire.com/2009/09/pavements-best-video-shady-lane-by-spike-jonze-224149/|work=[[IndieWire]]|access-date=March 15, 2018|date=September 3, 2009}}</ref><ref name="LA Weekly">{{cite web|last1=Mlynar|first1=Phillip|title=Top Five Spike Jonze Rap Videos That Are Better Than "Otis"|url=http://www.laweekly.com/music/top-five-spike-jonze-rap-videos-that-are-better-than-otis-2404379|website=[[LA Weekly]]|access-date=March 15, 2018|date=August 15, 2011}}</ref> He made a [[cameo appearance]] as a paramedic in [[David Fincher]]'s film ''[[The Game (1997 film)|The Game]]'' (1997).<ref>{{cite web |last1=Susman |first1=Gary |title=14 Things You Never Knew About David Fincher's 'The Game' |url=https://www.moviefone.com/2017/09/12/the-game-david-fincher-michael-douglas-trivia/ |publisher=[[Moviefone]] |access-date=May 5, 2019 |date=September 12, 2017}}</ref> Jonze filmed a short documentary in 1997, ''[[Amarillo by Morning (film)|Amarillo by Morning]]'', about two Texan boys who aspire to be [[bull riding|bull riders]].<ref>{{cite web|last1=Sciretta|first1=Peter|title=The Museum of Modern Art Presents Spike Jonze: The First 80 Years|url=https://www.slashfilm.com/the-museum-of-modern-art-presents-spike-jonze-the-first-80-years/|website=[[/Film]]|access-date=March 15, 2018|date=August 25, 2009}}</ref> He was also one of the [[cinematographers]] for the documentary ''Free Tibet'', which documents the 1996 [[Tibetan Freedom Concert]] in [[San Francisco]].<ref>{{cite web|last1=Van Gelder|first1=Lawerence|title='Free Tibet': Good Causes Don't Always Make Good Films|url=https://partners.nytimes.com/library/film/091198tibet-film-review.html|website=[[The New York Times]]|access-date=March 15, 2018|date=September 11, 1998}}</ref> His 1998 commercial for [[Sprite (drink)|Sprite]] is considered an example of [[subvertising]] for its spoof take on the brand's mascot.<ref name=":0">{{cite web |last1=Wickman |first1=Forrest |title=The Short Films of Spike Jonze—and What They Can Tell Us About ''Her'' |url=https://slate.com/culture/2013/12/spike-jonze-short-films-watch-i-m-here-how-they-get-there-lamp-we-were-once-a-fairy-tale-video.html |website=[[Slate (magazine)|Slate]] |access-date=October 8, 2019 |date=December 19, 2013}}</ref> Jonze developed an [[alter ego]] named Richard Koufey, the leader of the Torrance Community Dance Group, an urban troupe that performs in public spaces.<ref name="jonzeunmasked" /> The Koufey persona appeared when Jonze, in character, filmed himself dancing to [[Fatboy Slim]]'s "[[Praise You]]" as it played on a boom box in a public area.<ref name="NME">{{cite web|title=Fatboy Slim Rolls With Jonze|url=https://www.nme.com/news/music/fatboy-slim-146-1389558|website=[[NME]]|access-date=March 15, 2018|date=May 12, 1998}}</ref> Jonze showed the video to Slim, who appears briefly in the video.<ref name="TheWorkofDirectorSpikeJonze">{{cite video | people = Landay, Vincent (Producer) Brown, Richard (Producer) | date = 2003 | title = The Work of Director Spike Jonze | url = https://www.imdb.com/title/tt0386124/ | medium = DVD | publisher = Palm Pictures | location = New York City | time = Side A, Commentry Track of Praise You spoken by Normal Cook (Fatboy Slim)}}</ref> Jonze then assembled a group of dancers to perform to Slim's "[[Praise You]]" outside a [[Westwood, Los Angeles, California|Westwood, California]], movie theater and taped the performance.<ref name="jonzeunmasked" /><ref name="PraiseYouGuardian">{{cite web|title=Fatboy Slim's Praise You voted best video|url=https://www.theguardian.com/uk/2001/jul/31/2|website=[[The Guardian]]|access-date=March 15, 2018|date=July 31, 2001}}</ref> The resulting clip was a huge success, and "Koufey" and his troupe were invited to New York City to perform the song for the 1999 [[MTV Video Music Awards]].<ref name="PraiseYouMTV">{{cite web|last1=Ives|first1=Brian|title=Spike Jonze Highlights Fatboy Slim's VMA "Performance"|url=http://www.mtv.com/news/1428918/spike-jonze-highlights-fatboy-slims-vma-performance/|archive-url=https://web.archive.org/web/20160304170751/http://www.mtv.com/news/1428918/spike-jonze-highlights-fatboy-slims-vma-performance/|url-status=dead|archive-date=March 4, 2016|publisher=[[MTV News]]|access-date=March 15, 2018|date=September 9, 1999}}</ref> The video received awards for Best Direction, Breakthrough, and Best Choreography, which Jonze accepted, still in character.<ref name="PraiseYouMTV" /> Jonze made a short [[mockumentary]] about the experience called ''[[Torrance Rises]]'' (1999).<ref name="Paste" /> {{multiple image | direction = horizontal | width = 130 | footer = [[John Malkovich]] (left), star and subject of ''Being John Malkovich'', and the film's writer [[Charlie Kaufman]]. | image1 = John Malkovich,1994 01.jpg | alt1 = | caption1 = | image2 = Charlie Kaufman Fantastic Fest 2015-0257 (27441349145) (cropped).jpg | alt2 = | caption2 = | align = | total_width = 250 }} The first feature film Jonze directed was ''[[Being John Malkovich]]'' in 1999. It stars [[John Cusack]], [[Cameron Diaz]], and [[Catherine Keener]], with [[John Malkovich]] as himself. The screenplay was written by [[Charlie Kaufman]] and follows a puppeteer who finds a portal in an office that leads to the mind of actor John Malkovich. Kaufman's script was passed on to Jonze by his father-in-law [[Francis Ford Coppola]] and he agreed to direct it,<ref>{{cite web |title=''Being John Malkovich'' a quirky wonder |work=[[Arizona Daily Star]] |url=http://azstarnet.com/entertainment/movies/article_ee681184-48ef-558a-956f-8f431ab4dc0c.html |first=Phil |last=Villarreal |date=January 7, 2007 |access-date=November 4, 2010}}</ref> "delighted by its originality and labyrinthine plot".<ref>{{cite news|last1=Kobel|first1=Peter|title=The Fun and Games of Living a Virtual Life|url=https://www.nytimes.com/1999/10/24/arts/film-the-fun-and-games-of-living-a-virtual-life.html|website=[[The New York Times]]|access-date=March 15, 2018|date=October 24, 1999}}</ref> ''Being John Malkovich'' was released in October 1999 to laudatory reviews; the ''[[Chicago Sun-Times]]'' critic [[Roger Ebert]] found the film to be "endlessly inventive" and named it the best film of 1999,<ref>{{cite web|last1=Ebert|first1=Roger|author-link1=Roger Ebert|title=Being John Malkovich|url=https://www.rogerebert.com/reviews/being-john-malkovich-1999|website=[[Chicago Sun-Times]]|access-date=March 15, 2018|date=October 29, 1999}}</ref><ref>{{cite web|last1=Ebert|first1=Roger|title=The Best 10 Movies Movies of 1999|url=https://www.rogerebert.com/rogers-journal/the-best-10-movies-of-1999|website=[[RogerEbert.com]]|access-date=March 15, 2018|date=December 31, 1999}}</ref> while [[Owen Gleiberman]] of ''[[Entertainment Weekly]]'' called it the "most excitingly original movie of the year".<ref>{{cite magazine|last1=Gleiberman|first1=Owen|title=Being John Malkovich|url=https://ew.com/article/1999/11/12/being-john-malkovich-6/|magazine=[[Entertainment Weekly]]|access-date=March 15, 2018|date=November 12, 1999}}</ref> At the [[72nd Academy Awards]], the film was nominated for [[Academy Award for Best Director|Best Director]], [[Academy Award for Best Original Screenplay|Best Original Screenplay]] and [[Academy Award for Best Supporting Actress|Best Supporting Actress]] for Keener.<ref>{{cite news|title=Nominees & Winners for the 72nd Academy Awards |url=http://www.oscars.org/oscars/ceremonies/2000 |access-date=January 3, 2014 |publisher=[[Academy of Motion Picture Arts and Sciences]] (AMPAS) |url-status=live |archive-url=https://web.archive.org/web/20141109141152/http://www.oscars.org/oscars/ceremonies/2000 |archive-date=November 9, 2014}}</ref> Jonze co-starred opposite [[George Clooney]], [[Mark Wahlberg]] and [[Ice Cube]] in [[David O. Russell]]'s war comedy ''[[Three Kings (1999 film)|Three Kings]]'' (1999), which depicts a gold heist by four U.S. soldiers following the end of the [[Gulf War]]. Jonze's role in the film, the sweet, dimwitted, casually racist [[Private first class|PFC]] Conrad Vig, was written specifically for him.<ref>{{cite magazine|last1=Wolk|first1=Josh|title=George Clooney fought to star in ''Three Kings''|url=https://ew.com/article/1999/10/01/george-clooney-fought-star-three-kings/|magazine=[[Entertainment Weekly]]|access-date=March 15, 2018|date=October 1, 1999}}</ref> Jonze also directed a commercial for [[Nike, Inc.|Nike]] called "The Morning After" in 1999, a parody of the hysteria surrounding [[Year 2000 problem|Y2K]].<ref>{{cite web|last1=Grandy Taylor|first1=Frances|title=Why Worry? Y2K Is Funny Fodder for Ads|url=https://www.latimes.com/archives/la-xpm-1999-dec-10-cl-42498-story.html|website=[[Los Angeles Times]]|access-date=March 15, 2018|date=December 10, 2009}}</ref>
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