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== Marketing == Speight's label features three eight-pointed stars. These stars come from both the original provincial arms of [[Otago]], and the fact that Speight's was awarded gold medals at brewery awards in three different countries in 1877. More recently, Speight's [[Southern man]] advertising campaign has been popular and long running. Speight's main marketing slogan, "Pride of the South", has been used in association with these advertisements for a number of years. One popular advertisement featured the [[Cardrona, New Zealand|Cardrona Hotel]] pub. Speight's later built a loose replica of this building in [[Mt Eden]], [[Auckland]], as part of its national marketing scheme. At the site of their Dunedin plant the company has installed a tap that pumps water up from a spring deep below the brewery, thus providing fresh, pure water free of charge. This tap was at the centre of an April Fool's joke in 1998 when the ''[[Otago Daily Times]]'' reported that, just for that day, Speight's beer would flow, free of charge, from that tap.<ref>{{cite news |url=http://www.dunedinlibraries.com/ipac20/ipac.jsp?profile=remote&uri=full=1100026~!65770~!7&ri=4&aspect=subtab25&menu=search&source=~!remote#focus|title=Celebratory offer of free beer should go down well.|date=1 April 1998|publisher=[[Otago Daily Times]] |access-date=2008-08-15|url-status=dead|archive-url=https://web.archive.org/web/20080815081844/http://www.dunedinlibraries.com/ipac20/ipac.jsp?profile=remote#focus|archive-date=15 August 2008|df=dmy-all}}</ref>
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