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===In Protest=== Slogans have been used widely in protests dating back hundreds of years, however increased rapidly following the advent of [[mass media]], particularly with the creation the [[Gutenberg]]'s [[printing press]] and later modern [[mass media]] in the early 20th century. Examples of slogans being used in the context of protest in antiquity include the [[Nika revolt]], in which the cry "Nika!" (victory in Greek) was used as a rallying tool and nearly brought down the [[Byzantine Empire]] under [[Justinian I]]. The basis of slogans have been noted by many political figures and dictators have also noted its effectiveness, in Hitler's [[Mein Kampf]] he notes to tell and repeat the same talking points without any regard to if they have any philosophical or factual basis in reality, advising to state "[[big lies]]" in politics.<ref>{{Cite web |url=https://www.sjsu.edu/people/james.lindahl/courses/Hum2B/s2/Hitler%20on%20Propaganda%20and%20Organization.pdf |title=Mein Kampf (My Struggle) |access-date=2021-11-28 |archive-date=2021-12-02 |archive-url=https://web.archive.org/web/20211202132756/https://www.sjsu.edu/people/james.lindahl/courses/Hum2B/s2/Hitler%20on%20Propaganda%20and%20Organization.pdf |url-status=dead }}</ref><ref>{{Cite journal|url=http://www.jstor.org/stable/3914714|title=Propaganda|author=Marjorie Van de Water|year=1938|journal=The Science News-Letter|volume=34|issue=15|pages=234β235|doi=10.2307/3914714|jstor=3914714}}</ref> The basis of this simple propaganda effect was used by the [[Nazi]] and [[Soviet]] regimes as noted in their [[propaganda posters]].<ref>{{Cite journal|url=http://www.jstor.org/stable/1173235|title=The Strategy of Soviet Propaganda|author=Lasswell, Harold D.|year=1951|journal=Proceedings of the Academy of Political Science|volume=24|issue=2|pages=66β78|doi=10.2307/1173235|jstor=1173235}}</ref><ref>{{Cite web |last=Michael |first=Robert |last2=Doerr |first2=Karin |date=2002 |title=Nazi-Deutsch/Nazi German: An English Lexicon of the Language of the Third Reich |url=https://www.arild-hauge.com/PDF/NS-ordliste.pdf |website=Arild Hauges Runer }}</ref><ref>{{cite journal | url=https://academic.oup.com/poq/article-abstract/14/3/419/1832014 | doi=10.1086/266211 | title=Goebbels' Principles of Propaganda | year=1950 | last1=Doob | first1=Leonard W. | journal=Public Opinion Quarterly | volume=14 | issue=3 | page=419 | s2cid=145615085 }}</ref> In contrast, slogans are oftentimes used in [[liberal democracies]] as well as [[grassroot]] organisation, in a campaign setting. With the increasing speed and quantity of information in the modern age, slogans have become a mainstay of any campaign, often used by [[Trade Union|Unions]] while on strike to make their demands immediately clear. This has been noted by many [[scholars]], as an example [[Noam Chomsky]] notes of the worrying fusion of media and reality in ''[[Manufacturing Consent]]'' Chomsky discusses this basis as well the potential dangers of this, particularly towards the context of corporations and producing [[advertisement]]s that either seek to [[empowerment|empower]] or [[Social exclusion|exclude]] the viewer to encourage an [[in-group]] mentality with the goal of getting the viewer to [[Consumption (economics)|consume]]. While Manufacturing Consent addresses the use of slogans in the context of national propaganda, Chomsky argues that national and capitalist propaganda are inherently linked and are not clearly exclusive to each other.<ref>{{Cite journal|url=https://brill.com/view/book/edcoll/9789004408616/BP000009.xml|title=Manufacturing Consent: How Grassroots Government Assimilates Public Resistance|first1=Yonghong|last1=Zhang|first2=Ching Kwan|last2=Lee|date=July 15, 2019|journal=Urban Chinese Governance, Contention, and Social Control in the New Millennium|pages=6β38|via=brill.com|doi=10.1163/9789004408616_003|isbn=9789004408623|s2cid=203154512}}</ref> They are often used in [[disinformation campaigns]], as quick immediate forms of propaganda suited well to modern forms of [[social media]]. Earlier writers such [[George Orwell]] notes the effective use of quick non-critical slogans to produce a servile population, written primarily in [[Nineteen Eighty-Four|1984]] as a general critique of the manipulation of language.<ref>{{Cite web|url=http://repositorio.roca.utfpr.edu.br/jspui/bitstream/1/3078/1/CT_COLET_%202013_2_06.pdf|title=The functions of the narrative structure in Nineteen-eighty four: A look into the three-part novel and its relation to the author's warning message. Federal University of Technology β ParanΓ‘, By: Maior, Felipe Souto, 28 February 2014.|access-date=28 November 2021|archive-date=2 December 2021|archive-url=https://web.archive.org/web/20211202134602/http://repositorio.roca.utfpr.edu.br/jspui/bitstream/1/3078/1/CT_COLET_%202013_2_06.pdf|url-status=dead}}</ref>
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