Editing Singapore Airlines (section)

===Branding===
{{further|Singapore Girl}}

Branding and publicity efforts have revolved primarily around flight crew,<ref>{{cite book |author=Loizos Heracleous, Jochen Wirtz and Nitin Pangarkar |title=Flying High in a Competitive Industry: Cost-effective Service Excellence at Singapore Airlines |publisher=McGraw-Hill |year=2006 |isbn=978-0-07-124964-5 |page=217}}</ref><ref>{{cite book |last=Heracleous |first=Loizos |title=Flying High in a Competitive Industry&nbsp;– Secrets of the World's Leading Airline |year=2009 |publisher=McGraw-Hill |location=Singapore |isbn=978-0-07-128196-6 |page=256}}</ref> in contrast to most other airlines, who tend to emphasise aircraft and services in general. In particular, the promotion of its female flight attendants known as [[Singapore Girl]]s has been widely successful and is a common feature in most of the airline's advertisements and publications.<ref>{{Cite journal |last=Chan |first=Daniel |date=2000-08-01 |title=The story of Singapore Airlines and the Singapore Girl |journal=Journal of Management Development |volume=19 |issue=6 |pages=456–472 |doi=10.1108/02621710010372873 |issn=0262-1711}}</ref>

The Singapore Airlines logo is a stylised bird inspired by a keris, a dagger that is a cultural symbol of the region. The keris is central in Singapore Airlines' branding, such as the SilverKris lounge and the KrisWorld entertainment system. The logo has remained unchanged since Singapore Airlines' inception from the split of [[Malaysia–Singapore Airlines]], except for a minor tweak in 1987.<ref>"Mr SIA Fly Past: Introducing the life and times of a legend- Lim Chin Beng- who was instrumental in the creation of Singapore Airlines" (2015) by Ken Hickson; {{ISBN|978-981-4596-44-2}}. Chapter 4 Foreword</ref>