Editing Silja Line (section)

=== 1970–1980 ===
In 1967, three of Silja's rival companies had formed a joint marketing and coordination company, [[Viking Line]], which was to become Silja Line's main rival for the next two decades.<ref>[http://www.vikingline.fi/about/history/40_years.asp vikingline.fi]: "40 Years of Ferry Service", retrieved 9 October 2007</ref> FÅA, Bore and Svea soon realised that a similar arrangement would be preferable to their current fragmented image, and in 1970 a big change was carried out within the organisations: Silja Line was established as a joint marketing and coordination company between FÅA, Bore and Svea, and the ships of Siljavarustamo were divided between these three. All Silja Line ships were painted in the same colour scheme, with a white hull and superstructure, with ''Silja Line'' and the seal's head logo on the side in dark blue.<ref name="Ympäri vuoden">{{in lang|fi}} [http://www.valkeatlaivat.net/historia/ympari_vuoden_helsingista.htm Valkeat laivat: Ympäri vuoden Helsingistä] {{webarchive|url=https://web.archive.org/web/20071006132858/http://www.valkeatlaivat.net/historia/ympari_vuoden_helsingista.htm |date=2007-10-06 }}, retrieved 9 October 2007</ref> Each company retained their own funnel colours, so it was easy to distinguish which ship belonged to which company even from a distance: Svea's funnels were white with a large black ''S'', FÅA's were black with two white bands, and Bore's were yellow with a blue/white cross.
[[File:Wasa_Queen_in_Helsinki_19960920_M012_SMK200607_52.jpg|thumb|MS ''Bore Star'', built 1975, left the Silja fleet in 1986 and re-joined it in 1993 as MS&nbsp;''Wasa Queen''.]]
Already before the reorganisation Silja had ordered two new ships from [[Dubigeon-Normandie S.A.]] of [[Nantes]] to begin year-round service between Helsinki and Stockholm (until then the route was summers only). In 1972, these were delivered to FÅA and Svea as {{MS|Aallotar}} and {{MS|Svea Regina}}, respectively. Passenger numbers on the Helsinki route grew fast and already in 1973 it was decided that the three companies would each order a ship of identical design from the same shipyard to replace the current Helsinki–Stockholm ships. These were delivered in 1975, first {{MS|Svea Corona}} and [[MS Jupiter|''MS Wellamo'']], followed by {{MS|Bore Star}} in December. However, winter passenger numbers were insufficient for three ships, and as a result ''Bore Star'' was chartered to [[Finnlines]] during the winters of 1975–76 and 1976–77.<ref name="Ympäri vuoden" /> In 1976 Finland SS Co changed its name to [[Effoa]] (the Finnish phonetic spelling of FÅA).<ref name="SFB">{{in lang|fi}} [http://www.valkeatlaivat.net/historia/svea_faa_%20ja_bore.htm Valkeat laivat: Svea, FÅA ja Bore] {{webarchive|url=https://web.archive.org/web/20071006133154/http://www.valkeatlaivat.net/historia/svea_faa_%20ja_bore.htm |date=2007-10-06 }}, retrieved 9 October 2007</ref> During the latter part of the 1970s Effoa's old ferries {{MS|Ilmatar}} and {{MS|Regina}} cruised the Baltic, Norwegian fjords and the Atlantic (from [[Málaga]]) under the marketing name ''Silja Cruises''.<ref name="Ympäri vuoden" />