Editing Silicon Graphics (section)

===Decline===
The addition of 3D graphic capabilities to [[Personal computer|PC]]s, and the ability of clusters of [[Linux]]- and [[Berkeley Software Distribution|BSD]]-based PCs to take on many of the tasks of larger SGI servers, ate into SGI's core markets. The porting of [[Maya (software)|Maya]] to [[Linux]], Mac OS and [[Microsoft Windows]] further eroded the low end of SGI's product line.

In response to challenges faced in the marketplace and a falling share price, [[Ed McCracken]] was fired and SGI brought in [[Richard Belluzzo]] to replace him. Under Belluzzo's leadership a number of initiatives were taken which are considered to have accelerated the corporate decline.<ref>{{cite web
  |title = Microsoft man's shadow over bankrupt SGI
  |author= Andrew Orlowski
  |author-link = Andrew Orlowski
  |date  = May 9, 2006
  |url=https://www.theregister.co.uk/2006/05/09/sgi_chapter11_analysis/
  |work=[[The Register]]
  |access-date=February 7, 2015}}</ref>

One such initiative was trying to sell workstations running [[Windows NT]] called [[SGI Visual Workstation|Visual Workstations]] in addition to workstations running [[IRIX]], the company's version of [[UNIX]]. This put the company in even more direct competition with the likes of Dell, making it more difficult to justify a price premium. The product line was unsuccessful and abandoned a few years later.

SGI's premature announcement of its migration from MIPS to Itanium and its abortive ventures into IA-32 architecture systems (the [[SGI Visual Workstation|Visual Workstation]] line, the ex-Intergraph Zx10 range and the SGI 1000-series Linux servers) damaged SGI's credibility in the market.

In 1999, in an attempt to clarify their current market position as more than a graphics company, Silicon Graphics Inc. changed its corporate identity to "SGI", although its legal name was unchanged.

At the same time, SGI announced a new logo consisting of only the letters "sgi" in a proprietary font called "SGI", created by branding and design consulting firm [[Landor Associates]], in collaboration with designer Joe Stitzlein. SGI continued to use the "Silicon Graphics" name for its workstation product line, and later re-adopted the cube logo for some workstation models.

In November 2005, SGI announced that it had been delisted from the [[New York Stock Exchange]] because its common stock had fallen below the minimum share price for listing on the exchange. SGI's [[market capitalization]] dwindled from a peak of over seven [[1000000000 (number)|billion]] dollars in 1995 to just $120 million at the time of delisting. In February 2006, SGI noted that it could run out of cash by the end of the year.<ref>{{cite web|title = SGI's Future Could Include Bankruptcy, Sale|url = http://www.extremetech.com/article2/0,1697,1925129,00.asp|work = ExtremeTech|date = February 10, 2006|access-date = November 12, 2008|archive-date = June 7, 2011|archive-url = https://web.archive.org/web/20110607210928/http://www.extremetech.com/article2/0,1697,1925129,00.asp|url-status = dead}}</ref>