Editing Red Bull (section)

== Variants ==
Over the years, Red Bull has offered many variations of its drink, all based on the same formula but differing in taste and colour.<ref>{{Cite web|title=What's the difference between the Red&nbsp;Bull Energy Drink and the Red&nbsp;Bull Editions?|url=https://www.redbull.com/us-en/energydrink/difference-to-red-bull|access-date=2021-12-29|website=www.redbull.com|language=en|archive-date=29 December 2021|archive-url=https://web.archive.org/web/20211229041729/https://www.redbull.com/us-en/energydrink/difference-to-red-bull|url-status=live}}</ref> 

Red Bull began offering variations on its drinks in 2003 with a sugar-free version of the drink with a different flavour from the original, called '''Red Bull Sugarfree'''.<ref name="Bev1">{{cite web |title=Red Bull targets sugar-conscious consumers |url=https://www.beveragedaily.com/Article/2003/01/16/Red-Bull-targets-sugar-conscious-consumers |website=BeverageDaily |access-date=21 September 2021 |date=16 January 2003 |archive-date=9 April 2022 |archive-url=https://web.archive.org/web/20220409013006/https://www.beveragedaily.com/Article/2003/01/16/Red-Bull-targets-sugar-conscious-consumers |url-status=live }}</ref> In 2012, Red Bull released '''Red Bull Total Zero''', a variant with zero calories.<ref>{{Cite news|last=Bouckley|first=Ben|date=8 May 2021|title=Red Bull hopes new 'Total Zero' variant will give it wings after analysts warn of limited portfolio|url=https://www.beveragedaily.com/Article/2012/05/09/Red-Bull-hopes-new-Total-Zero-variant-will-give-it-wings-after-analysts-warn-of-limited-portfolio|access-date=2021-12-31|website=beveragedaily.com|language=en-GB|archive-date=20 October 2020|archive-url=https://web.archive.org/web/20201020152048/https://www.beveragedaily.com/Article/2012/05/09/Red-Bull-hopes-new-Total-Zero-variant-will-give-it-wings-after-analysts-warn-of-limited-portfolio|url-status=live}}</ref> In 2018, the company released '''Red Bull Zero''', a different sugar-free formulation designed to taste more like the original flavour.<ref name="Grocer1">{{cite web |last1=Woolfson |first1=Daniel |title=Red Bull relaunches Zero with new formulation |url=https://www.thegrocer.co.uk/new-product-development/red-bull-relaunches-zero-with-new-formulation/603861.article |website=[[The Grocer]] |access-date=21 September 2021 |language=en |date=9 April 2020 |archive-date=13 April 2020 |archive-url=https://web.archive.org/web/20200413022941/https://www.thegrocer.co.uk/new-product-development/red-bull-relaunches-zero-with-new-formulation/603861.article |url-status=live }}</ref>

In 2009, Red Bull unveiled a highly concentrated variant of its drink called '''Red Bull [[Energy shot|Energy Shot]]''',<ref name=":3">{{Cite web|last=Regenold|first=Stephen|date=9 December 2009|title=Red Bull Energy Shot|url=https://gearjunkie.com/adventure/red-bull-energy-shot|access-date=2021-12-31|website=GearJunkie|language=en-US|archive-date=31 December 2021|archive-url=https://web.archive.org/web/20211231015935/https://gearjunkie.com/adventure/red-bull-energy-shot|url-status=live}}</ref> supplied in 2 oz (60 ml) cans.<ref>{{Cite web|last=Lee|first=Elizabeth|title=Energy Shots Review: Do They Work? Are They Safe?|url=https://www.webmd.com/food-recipes/features/energy-shots-review|access-date=2021-12-31|website=WebMD|language=en|archive-date=31 December 2021|archive-url=https://web.archive.org/web/20211231020139/https://www.webmd.com/food-recipes/features/energy-shots-review|url-status=live}}</ref>

The company began expanding its flavour offerings in 2013 with the launch of '''Red Bull Editions'''. Initially available in cranberry, lime, and blueberry,<ref name=":4">{{cite web|last=Lazare|first=Lewis|date=28 February 2013|title=Red Bull introduces new flavors|url=https://www.bizjournals.com/chicago/news/2013/02/28/red-bull-ready-to-introduce-new-flavors.html|access-date=6 May 2018|work=American CIty Business Journals|archive-date=9 August 2020|archive-url=https://web.archive.org/web/20200809182611/https://www.bizjournals.com/chicago/news/2013/02/28/red-bull-ready-to-introduce-new-flavors.html|url-status=live}}</ref> the Editions line has expanded to include a variety of flavours, including some available only during specific seasons or in certain regions.<ref name="CSNews1">{{cite web |last1=Hanson |first1=Angela |title=Innovation Alley |url=https://csnews.com/innovation-alley |website=Convenience Store News |access-date=20 September 2021 |language=en |date=28 October 2013 |archive-date=28 September 2021 |archive-url=https://web.archive.org/web/20210928150156/https://csnews.com/innovation-alley |url-status=live }}</ref><ref name="Wales1">{{cite web |last1=Gibbons |first1=Brett |title=Grab a taste of exotic cactus with latest Red Bull summer edition drink |url=https://www.walesonline.co.uk/whats-on/shopping/grab-taste-exotic-cactus-latest-20629322 |website=[[Wales Online]] |access-date=20 September 2021 |language=en |date=19 May 2021 |archive-date=28 September 2021 |archive-url=https://web.archive.org/web/20210928144654/https://www.walesonline.co.uk/whats-on/shopping/grab-taste-exotic-cactus-latest-20629322 |url-status=live }}</ref> Currently, a blue (blueberry), peach (peach-nectarine), winter (iced vanilla berry), sea blue (juneberry) and red (watermelon) are offered.<ref>{{Cite web |title=Red Bull Energy Drink Editions & Flavors for Every Taste {{!}} Red Bull |url=https://www.redbull.com/us-en/energydrink/red-bull-editions |access-date=2025-01-13 |website=www.redbull.com |language=en}}</ref>

[[File:Red Bull Special Editions.jpg|thumb|The original three flavoured Editions: red (cranberry), blue (blueberry) and silver (dry lime). Silver has since been discontinued, and red reformulated to a watermelon flavour.]]

=== Other products ===
Red Bull released a [[cola]] drink, called '''[[Red Bull Simply Cola|Simply Cola]]''', in 2008. A new version of the cola was released in 2019, as part of Red Bull's Organics line.

In 2018, the company launched '''Organics by Red Bull''', a line of [[organic food|organic]] sodas with four flavours; bitter lemon, ginger ale, tonic water, and a new version of Red Bull Simply Cola.<ref>{{cite web |last=Meyer |first=Zlati |date=27 March 2018 |title=Red Bull launches its own line of organic sodas, most of it (gasp!) not caffeinated |url=https://eu.usatoday.com/story/money/2018/03/27/red-bull-launches-its-own-line-organic-sodas-most-gasp-not-caffeinated/462321002/ |website=[[USA Today]] |access-date=28 January 2022 |archive-date=11 November 2020 |archive-url=https://web.archive.org/web/20201111170026/https://eu.usatoday.com/story/money/2018/03/27/red-bull-launches-its-own-line-organic-sodas-most-gasp-not-caffeinated/462321002/ |url-status=live }}</ref>