Editing Pantone (section)

==Pantone Goe System==
On September 5, 2007, Pantone introduced the Goe System.<ref name="goesystem">{{Citation|title=Pantone Unveils Goe System|url=http://www.pantone.com/pages/pantone/Pantone.aspx?pg=20494&ca=10|type=press release|archive-url=https://web.archive.org/web/20170218005311/http://www.pantone.com/pages/pantone/Pantone.aspx?pg=20494&ca=10|quote=Over 2,000 new Pantone colors to inspire, explore and express the color of ideas|access-date=September 5, 2007|archive-date=February 18, 2017}}.</ref> Goe consisted of 2058 new colors in a new matching and numbering system. In addition to the standard swatch books (now called the GoeGuide), the new system also included adhesive-backed GoeSticks, interactive software, tools, and an online community where users were able to share color swatches and information.

The Goe system was streamlined to use fewer base colors (ten, plus clear coating for reflections, only 4 base colors were new) and accommodate many technical challenges in reproducing colors on a press.<ref name="patone2">{{Citation|title=Pantone 2.0: After 45 Years, the Sequel to PMS|date=September 5, 2007|url=https://creativepro.com/pantone-2-0-after-45-years-the-sequel-to-pms-/|publisher=Creative Pro}}.</ref>

The Pantone Goe system was discontinued in November 2013, but four new base colors were added into PMS and some of new colors too, though those four base colors are harder to purchase.<ref name="pantone.com"/>