Editing Novell (section)

==== A new company ====
{{plain image with caption|File:Novell teeth logo.svg|Novell's so-called "shark's teeth" logo, used from the late 1980s to 1996<ref name="Politis_1996"/>}}
On January 25, 1983, the company was incorporated under the shortened name of Novell, Inc.<ref name="10K_1993"/> In April 1983, the appointment of Noorda as president and CEO of Novell, Inc. was publicly announced.<ref name="DH_Noorda_1983"/> Noorda was a veteran executive of [[General Electric]] and the past CEO of several other companies and had garnered a reputation as a turn-around expert.<ref name="SLT_success_1986"/> Messman was chairman of the board and continued to represent the interests of Safeguard Scientifics, which was still majority owner in the new Novell.<ref name="DH_Noorda_1983"/>

The new Novell started with around 15 employees.<ref name="IW_expansion_1990"/><ref name="SLT_success_1986"/><ref name="ST_Noorda_obit"/> Noorda emphasized that the file server product acquired from Novell Data Systems would be the heart of what the new Novell would be doing.<ref name="DH_Noorda_1983"/> Later that same year, the company introduced its most significant product, the multi-[[System platform|platform]] [[network operating system]] (NOS), [[Novell NetWare]].

Funding for the new company was still an issue, and Musser contacted two Safeguard investors and brokers, Barry Rubenstein and Fred Dolan, who were with the Cleveland brokerage house Prescott, Ball and Turben, in these efforts.<ref name="OH_Musser_2019"/> Rubenstein and Dolan eventually came up with the idea of a [[rights offering]] to Safeguard shareholders.<ref name="OH_Musser_2019"/> Accordingly, in January 1985, Safeguard Scientifics made an initial offering of shares in Novell, Inc. to its own shareholders, at $2.50 a share.<ref name="PHI_shares_1985"/> The sale brought Safeguard more than $5 million in cash,<ref name="PHI_shares_1985_2"/> and Safeguard's ownership in Novell went from 51 percent down to 24 percent.<ref name="PHI_shares_1985"/> Novell, Inc. began trading as an [[Over-the-counter (finance)|over-the-counter stock]].<ref name="BG_shares_1985"/>