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==Recordings== Many of the names that made history in jazz signed with one of Norman Granz's labels, including [[Louis Armstrong]], [[Ella Fitzgerald]], [[Count Basie]], [[Mort Sahl]], [[Louie Bellson]], [[Benny Carter]], [[Buck Clayton]], [[Buddy DeFranco]], [[Roy Eldridge]], [[Herb Ellis]], [[Tal Farlow]], [[Stan Getz]], [[Dizzy Gillespie]], [[Lionel Hampton]], [[Coleman Hawkins]], [[Johnny Hodges]], [[Billie Holiday]], [[Illinois Jacquet]], [[Hank Jones]], [[Gene Krupa]], [[Anita O'Day]] (the first artist to sign with Verve), [[Charlie Parker]], [[Joe Pass]], [[Oscar Peterson]], [[Flip Phillips]], [[Bud Powell]], [[Buddy Rich]], [[Sonny Stitt]], [[Slim Gaillard]], [[Art Tatum]], [[Ben Webster]] and [[Lester Young]]. Granz saw to it that his musicians were well paid.<ref name="LarkinGE"/> In the segregated society of the 1940s, he insisted on equal pay and accommodation for white and Black musicians.<ref name="LarkinGE"/> He refused to take his hugely popular concerts to places that were segregated, even if he had to cancel concerts, thereby sacrificing considerable sums of money.<ref name="Obit" /> In 1944, Granz and [[Gjon Mili]] produced the jazz film ''[[Jammin' the Blues]]'',<ref name="LarkinGE"/> which starred Lester Young, Illinois Jacquet, [[Barney Kessel]], [[Harry Edison]], [[Jo Jones]], [[Sidney Catlett]], [[Marlowe Morris]], and [[Marie Bryant]], and was nominated for an [[Academy Award]].<ref name="Obit" /> It was in 1956 that the popular singer [[Ella Fitzgerald]] finally joined Norman Granz's label. Granz had been her manager for some time, and unified his activities under the common label of [[Verve Records]]. Granz became Fitzgerald's manager, and remained so until the end of her career.<ref name="LarkinGE"/> Fitzgerald's memorable series of eight ''[[The Complete Ella Fitzgerald Songbooks|Songbooks]]'', together with the duet series (notably Armstrong-Peterson, Fitzgerald-Basie, Fitzgerald-Pass and Getz-Peterson) achieved wide popularity and brought acclaim to the label and to the artists.<ref name="LarkinGE"/> Granz was also the manager of [[Oscar Peterson]], another lifelong friend.<ref name="LarkinGE"/> In 1959, Norman Granz moved to Switzerland. In December 1960, [[Verve Records]] was sold to [[Metro-Goldwyn-Mayer]]. Granz founded his last label, [[Pablo Records]], in 1973. He sold Pablo to [[Fantasy Records]] in 1989.
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