Editing No Logo (section)

==="No Choice"===
In the second section, Klein discusses how brands use their size and clout to limit the number of choices available to the public – whether through market dominance (e.g., [[Wal-Mart]]) or through aggressive invasion of a region (e.g., [[Starbucks]]). Klein argues that each company's goal is to become the dominant force in its respective field. Meanwhile, other corporations, such as [[Sony]] or [[The Walt Disney Company|Disney]], simply open their own chains of stores, preventing the competition from even putting their products on the shelves.

This section also discusses the way that corporations merge with one another in order to add to their ubiquity and provide greater control over their image. [[ABC News (United States)|ABC News]], for instance, is allegedly under pressure not to air any stories that are overly critical of Disney, its parent company. Other chains, such as Wal-Mart, often threaten to pull various products off their shelves, forcing manufacturers and publishers to comply with their demands. This might mean driving down manufacturing costs or changing the artwork or content of products like magazines or albums so they better fit with Wal-Mart's image of family friendliness.

Also discussed is the way that corporations abuse [[copyright law]]s in order to silence anyone who might attempt to criticize their brand.