Editing Murder Must Advertise (section)

==Background==
Most of the action of the novel takes place in an advertising agency, a setting with which Sayers was very familiar as she had herself been employed as a copywriter at [[S. H. Benson]]'s agency, located at [[Kingsway, London|Kingsway]] from 1922 to 1931.<ref name="Mansfield233">{{Cite book |title=The Search for God and Guinness: A Biography of the Beer that Changed the World |last=Mansfield |first=Stephen |publisher=Thomas Nelson |year=2009 |isbn=978-1-59555-269-3 |location=Nashville, Tennessee |pages=233}}</ref> In chapter 12 of the novel she quotes the slogan "Guinness is good for you", from her own jingle "If he can say as you can. / Guinness is good for you / How grand to be a Toucan / Just think what Toucan do".<ref name="Mansfield232">{{Cite book |title=The Search for God and Guinness: A Biography of the Beer that Changed the World |last=Mansfield |first=Stephen |publisher=Thomas Nelson |year=2009 |isbn=978-1-59555-269-3 |location=Nashville, Tennessee |pages=232}}</ref> Lord Peter, as Death Bredon, comes up with a brilliant advertising campaign for a cigarette, "Whiffling around Britain," which recalls the [[Colman's]] Mustard Club campaign on which Sayers herself worked extensively.<ref>Barbara Reynolds. Dorothy L. Sayers: Her Life and Soul. NY: St Martin's Griffin, 1997. P. 164-165.</ref> Her colleague [[R. A. Bevan|Bobby Bevan]] was the inspiration for one of the characters in the novel, Mr Ingleby.<ref>Obituary of Natalie Bevan. ''The Independent''. 29 August 2007.</ref>