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=== 2000–2002: Mainstream breakthrough, ''Silver Side Up'' era === Upon the success of his band's sophomore album, [[Roadrunner Records]] signed them to a international [[record deal]] in early 2000 and opted to [[reissue|re-release]] ''[[The State (album)|The State]]'' worldwide later that year on March 7, 2000. The band toured extensively and gained exposure by opening for acts such as [[Creed (band)|Creed]] and [[3 Doors Down]].<ref>{{cite web |title=The State – Nickelback (Roadrunner Reissue) |url=https://www.allmusic.com/album/the-state-mw0000054217 |website=AllMusic |access-date=May 15, 2025}}</ref> The reissue introduced the band to a wider audience and included the single ''"[[Leader of Men]]"'', which became their first charting track on the [[Billboard Hot 100]] and received [[airplay]] on rock radio stations across North America. The commercial success of the reissue helped establish his band [[airplay]] in the U.S. and global radio markets.<ref>{{cite web |title=2000: The Year in Music: Hot Mainstream Rock Tracks |url=https://books.google.com/books?id=ehEEAAAAMBAJ&pg=RA1-PA33#v=onepage&q=Nickelback&f=false |website=Billboard |publisher=Billboard Magazine |access-date=17 May 2025}}</ref> On [[September 11, 2001]], the band released their third studio album, ''[[Silver Side Up]]''. Its lead single, "[[How You Remind Me]]", quickly became a global [[phenomenon]], topping the [[Billboard Hot 100]] and reaching number one in multiple countries, including [[Canada]], the [[United Kingdom]], and [[Ireland]]. The song was later named the most-played radio song of the decade (2000–2009) by [[Nielsen SoundScan]] and became one of the defining rock singles of the early 2000s.<ref name="exclaim_chad_kroeger">{{cite web |title=Chad Kroeger Reflects on 'Silver Side Up' Releasing on 9/11 |url=https://exclaim.ca/music/article/chad_kroeger_looks_back_on_releasing_nickelbacks_silver_side_up_on_9_11 |website=Exclaim |access-date=May 15, 2025}}</ref> Additional singles from the album included "[[Too Bad (Nickelback song)|Too Bad]]" and "[[Never Again (Nickelback song)|Never Again]]", both of which received significant radio and video rotation.<ref>{{cite web |title=Album History: Silver Side Up - Nickelback |url=https://www.rhino.com/aod/silver-side-up-nickelback |website=rhino.com |publisher=Rhino Staff |access-date=17 September 2021}}</ref><ref>{{cite web |title=Retrospective Reviews: Nickelback’s ‘Silver Side Up’ |url=https://www.vice.com/en/article/retrospective-review-nickelback-silver-side-up/#:~:text=Silver%20Side%20Up%20was%20the,10%20million%20freaking%20copies%20worldwide. |website=Vice |publisher=Ivan Raczycki |access-date=30 September 2014}}</ref> In 2002, Kroeger appeared in the band’s first official concert DVD release, ''[[Live at Home]]'', filmed during a hometown show in Edmonton, Alberta. The performance captured the band at the height of their early success, with Kroeger notably wearing a cowboy hat throughout the concert — a visual trademark he frequently adopted during the band’s early years.<ref>{{cite web |title=Beneath the wide brim of his signature white cowboy hat, bassist Mike Kroeger pushed the rhythm section with tight syncopated riffs, freeing brother Chad to flail on guitar and deliver the vocals. |url=https://www.saratogian.com/2002/06/25/nickelback-trips-on-classic-rock/ |website=saratogian.com |publisher=Thomas Dimopoulos |access-date=25 June 2002}}</ref><ref>{{cite web |title=Nickelback Invade Michigan Campus, Have A Good Ol' Time – Review |url=https://idobi.com/news/nickelback-invade-michigan-campus-have-a-good-ol-timereview/ |website=idobi.com |publisher=Lance Fiasco |access-date=18 April 2002}}</ref>
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