Editing Meta element (section)

=== The Title attribute ===
According to Moz, "Title tags are the second most important on-page factor for SEO, after content".<ref>{{Cite web|url=https://moz.com/learn/seo/on-page-factors|title=On-Page Ranking Factors – SEO Best Practices|date=2017-04-24|website=Moz|language=en-us|access-date=2017-04-25}}</ref> They convey to the search engines what a given page is all about. It used to be standard SEO practice to include the primary and the secondary keywords in the title for better ranking. Google has gone through various iterations of showing short or longer amounts of content from within the title tags.

Regardless, the title tags still hold importance in three different ways.
* They are displayed as page title in search results (and influence user behavior with respect to clicking on particular results).
* Web browsers display them in naming open tabs; since the title is visible on hover, this is especially useful when too many tabs are open and only the [[favicon]] for each page (if available) is visible.
* As in search results, titles are visible when page links are posted on social media and this, too, conveys to the users what the link is about.