Editing Marketing (section)

=== B2B marketing ===
B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization.<ref name=":10">{{Cite web |last=Genovese |first=Shelby |date=20 September 2023 |title=What is B2B Marketing? |url=https://marketingcommunications.wvu.edu/professional-development/marketing-communications-today/marketing-communications-today-blog/2023/09/20/what-is-b2b-marketing |website=West Virginia University Marketing Communications}}</ref> Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence.<ref name=":10" /> Some of the trends in B2B marketing include content such as podcasts, videos, and social media marketing campaigns.<ref name=":10" />

Examples of products sold through B2B marketing include:

* Major equipment
* Accessory equipment
* Raw materials
* Component parts
* Processed materials
* Supplies
* Venues
* Business services<ref name=":0" />

The four major categories of B2B product purchasers are:

* Producers - use products sold by B2B marketing to make their own goods (e.g.: Mattel buying plastics to make toys)
* Resellers - buy B2B products to sell through retail or wholesale establishments (e.g.: Walmart buying vacuums to sell in stores)
* Governments - buy B2B products for use in government projects (e.g.: purchasing weather monitoring equipment for a wastewater treatment plant)
* Institutions - use B2B products to continue operation (e.g.: schools buying printers for office use)<ref name=":0" />