Editing Machinima (section)

===Generalization===
In January 2000, [[Hugh Hancock]], the founder of Strange Company, launched a new website, [[machinima.com]].<ref name="Marino 12">{{harvnb|Marino|2004a|p=12}}</ref> Coined by Anthony Bailey in a May 1998 email to Hancock,{{sfn|Lowood|2007|p=183}} the term is a misspelled portmanteau of ''machine cinema'' (''machinema'') which was intended to dissociate in-game filming from a specific [[game engine|engine]]. The new site featured tutorials, interviews, articles, and the exclusive release of Tritin Films' ''[[Quad God]]''.<ref name="Marino 12" /> The first film made with ''[[Quake III Arena]]'', ''Quad God'' was also the first to be distributed as recorded video frames, not game-specific instructions.<ref name="Marino 12" /> This change was initially controversial among machinima producers who preferred the smaller size of demo files.<ref name="Kelland 30">{{harvnb|Kelland|Morris|Lloyd|2005|p=30}}</ref> However, demo files required a copy of the game to view.<ref name="Nitsche 2007" /> The more accessible traditional video format broadened ''Quad God''{{'}}s viewership, and the work was distributed on CDs bundled with magazines.<ref name="Kelland 30" /> Thus, id's decision to protect ''Quake III''{{'}}s code inadvertently caused machinima creators to use more general solutions and thus widen their audience.<ref name="Lowood 2007, 184">{{harvnb|Lowood|2007|p=184}}</ref> Within a few years, machinima films were almost exclusively distributed in common video file formats.<ref name="Lowood 2007, 184" />

[[File:Hugh Hancock.jpg|thumb|left|upright|[[Hugh Hancock]] founded Strange Company.]]

Machinima began to receive mainstream notice.<ref name="Marino 13">{{harvnb|Marino|2004a|p=13}}</ref> [[Roger Ebert]] discussed it in a June 2000 article and praised Strange Company's machinima setting of [[Percy Bysshe Shelley]]'s sonnet "[[Ozymandias]]".<ref>{{harvnb|Ebert|2000}}; {{harvnb|Marino|2004a|p=13}}</ref> At [[Showtime (TV network)|Showtime Network]]'s 2001 Alternative Media Festival, the [[ILL Clan]]'s 2000 machinima film ''[[Hardly Workin']]'' won the Best Experimental and Best in SHO awards. [[Steven Spielberg]] used ''[[Unreal Tournament]]'' to test special effects while working on his [[2001 in film|2001 film]] ''[[Artificial Intelligence: A.I.]]''<ref name="Marino 14-15">{{harvnb|Marino|2004a|pp=14–15}}</ref> Eventually, interest spread to game developers. In July 2001, [[Epic Games]] announced that its upcoming game ''[[Unreal Tournament 2003]]'' would include Matinee, a machinima production software utility.<ref name="Marino 16">{{harvnb|Marino|2004a|p=16}}</ref> As involvement increased, filmmakers released fewer new productions to focus on quality.<ref name="Marino 16" />

At the March 2002 [[Game Developers Conference]], five machinima makers—Anthony Bailey, Hugh Hancock, [[Katherine Anna Kang]], Paul Marino, and Matthew Ross—founded the AMAS,<ref name="Marino 17">{{harvnb|Marino|2004a|p=17}}</ref> a non-profit organization dedicated to promoting machinima.<ref name="AMAS">{{harvnb|Academy of Machinima Arts & Sciences|2007|Ref=CITEREFAMAS2007}}</ref> At [[QuakeCon]] in August, the new organization held the [[2002 Machinima Film Festival|first Machinima Film Festival]], which received mainstream media coverage. ''[[Anachronox: The Movie]]'', by Jake Hughes and Tom Hall, won three awards, including Best Picture.<ref name="Marino 17" /> The next year, "[[In the Waiting Line]]", produced by [[Ghost Robot]], directed by [[Tommy Pallotta]] and animated by Randy Cole, utilizing Fountainhead Entertainment's Machinimation tools, it became the first machinima music video to air on [[MTV]].<ref name="Marino 18">{{harvnb|Marino|2004a|p=18}}</ref> As graphics technology improved, machinima filmmakers used other video games and consumer-grade [[video editing software]].<ref name="Marino 19">{{harvnb|Marino|2004a|p=19}}</ref> Using [[Bungie]]'s 2001 game ''[[Halo: Combat Evolved]]'', [[Rooster Teeth Productions]] created a popular comedy series ''[[Red vs. Blue|Red vs. Blue: The Blood Gulch Chronicles]]''. The [[Red vs. Blue (season 2)|series' second season]] premiered at the [[Lincoln Center for the Performing Arts]] in 2004.<ref name="Marino 23">{{harvnb|Marino|2004a|p=23}}</ref>