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=== Special, annual events === {{further|List of programs broadcast by MTV#Special events|l1=List of MTV special events}} MTV began its annual ''[[Spring Break]]'' coverage in 1986, setting up temporary operations in [[Daytona Beach, Florida]], for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president [[Doug Herzog]] said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from the center of it, because obviously the people there are the kinds of people who watch MTV."<ref>{{cite news |date=March 14, 1986 |title=MTV to Broadcast Spring Break Coverage Live |newspaper=[[Sun-Sentinel|South Florida Sun-Sentinel]] |url=https://www.sun-sentinel.com/news/fl-xpm-1986-03-14-8601160380-story.html |url-status=live |access-date=February 15, 2022 |archive-url=https://archive.today/20130203185937/http://articles.sun-sentinel.com/1986-03-14/news/8601160380_1_task-force-fort-lauderdale-spring |archive-date=February 3, 2013}}</ref> The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as ''Motel California'', ''Summer Share'', ''Isle of MTV'', ''SoCal Summer'', ''Summer in the Keys'', and ''Shore Thing''. MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from the beach house location each summer.<ref>{{cite news |date=July 22, 2000 |title=MTV takes over beach |agency=Associated Press |url=http://lubbockonline.com/stories/072200/ent_0722000064.shtml |url-status=dead |access-date=June 22, 2012 |archive-url=https://web.archive.org/web/20170703055259/http://lubbockonline.com/stories/072200/ent_0722000064.shtml |archive-date=July 3, 2017}}</ref> MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include ''All Access Week'', a week in the summer dedicated to live concerts and festivals; ''Spankin' New Music Week'', a week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as ''Wanna be a VJ'' and the ''Video Music Awards''.<ref>{{cite news |date=October 26, 1999 |title=MTV lands acts for new music week |newspaper=The Boston Globe |url=http://www.mcarchives.com/index.asp?id=97 |url-status=live |access-date=June 22, 2012 |archive-url=https://web.archive.org/web/20210225005612/https://www.mcarchives.com/index.asp?id=97 |archive-date=February 25, 2021}}</ref> At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in [[Times Square]]. Several live music performances are featured alongside interviews with artists and bands that were influential throughout the year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having a band perform a [[cover song]] at midnight immediately following the beginning of the new year.<ref>{{cite web |date=December 2, 2003 |title=MTV plans big New Year's Eve bash |url=https://www.digitalspy.com/tv/ustv/a12569/mtv-plans-big-new-years-eve-bash/ |url-status=live |archive-url=https://web.archive.org/web/20220216031116/https://www.digitalspy.com/tv/ustv/a12569/mtv-plans-big-new-years-eve-bash/ |archive-date=February 16, 2022 |access-date=February 15, 2022 |website=[[Digital Spy]]}}</ref>
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