Editing Lucky Charms (section)

===Marshmallow-only promotions===
For an [[advertising campaign]] in May 2017, General Mills announced they would be promoting 10,000 boxes of cereal that contain only marshmallow pieces.<ref>{{Cite news|url=https://www.nbcnews.com/business/consumer/lucky-charms-gives-away-10-000-marshmallow-only-boxes-n760386|title=Lucky Charms Gives Away 10,000 Marshmallow-Only Boxes|publisher=The VERGE|author=Natt Garun|date=26 April 2017|access-date=17 May 2017|archive-date=16 May 2017|archive-url=https://web.archive.org/web/20170516223120/http://www.nbcnews.com/business/consumer/lucky-charms-gives-away-10-000-marshmallow-only-boxes-n760386|url-status=live}}</ref> In order to win one of the coveted boxes, consumers would need to purchase a specially marked box of regular Lucky Charms with a code on the inside panel.  The code would be entered into an official website to see if the consumer is the winner of one of the 10,000 [[novelty]] boxes produced.  The sweepstakes ran through December 2017.<ref>{{cite news |last=Painter |first=Kristen |url=http://www.startribune.com/general-mills-to-make-10-000-boxes-of-marshmallow-only-lucky-charms/422348503/ |title=General Mills to make 10,000 boxes of marshmallow-only Lucky Charms |work=[[Star Tribune]] |date=2017-05-15 |access-date=2017-05-16 |archive-date=16 May 2017 |archive-url=https://web.archive.org/web/20170516211901/http://www.startribune.com/general-mills-to-make-10-000-boxes-of-marshmallow-only-lucky-charms/422348503/ |url-status=live }}</ref><ref>{{Cite news|url=http://www.adweek.com/brand-marketing/why-lucky-charms-is-stuffing-10000-cereal-boxes-full-of-just-marshmallows/|title=Amazon's Echo Look Privacy Could Be a Big Issue Someday|publisher=NBC News|author=Ben Popken|date=16 May 2017|access-date=17 May 2017|archive-date=17 May 2017|archive-url=https://web.archive.org/web/20170517035317/http://www.adweek.com/brand-marketing/why-lucky-charms-is-stuffing-10000-cereal-boxes-full-of-just-marshmallows/|url-status=live}}</ref>

In August 2020, General Mills announced it would be selling packages of Lucky Charms marshmallow-pieces-only in retail outlets for a limited time. Each six-ounce bag contains hearts, stars, horseshoes, clovers, blue moons,  rainbows, red balloons, and unicorns.<ref>{{cite news|url=https://www.foxnews.com/food-drink/lucky-charms-marshmallow-only-pouches/|title=Lucky Charms releasing marshmallow-only pouches for a limited time|publisher=Fox News|author=Alexandra Deabler|date=20 August 2020|access-date=25 August 2020|archive-date=25 August 2020|archive-url=https://web.archive.org/web/20200825231314/https://www.foxnews.com/food-drink/lucky-charms-marshmallow-only-pouches|url-status=live}}</ref>