Editing Linguistic anthropology (section)

=== Third paradigm: anthropological issues studied via linguistic methods and data ===
The third paradigm, which began in the late 1980s, redirected the primary focus on anthropology by providing a linguistic approach to anthropological issues. Rather than prioritizing the technical components of language, third paradigm anthropologists focus on studying culture through the use of linguistic tools. Themes include:

* investigations of personal and social [[Identity (social science)|identities]]
* shared [[Ideology|ideologies]]
* construction of [[narrative]] interactions among individuals

Furthermore, similar to how the second paradigm used new technology in its studies, the third paradigm heavily includes use of video documentation to support research.<ref name="Duranti2003" />