Editing Leica Camera (section)

=== 'Leitz' to 'Leica' ===
[[File:HongKongInternationalAirportLeicaStore.jpg|thumb|Leica store at [[Hong Kong International Airport]], 2018]]

In 1986, the Leitz company changed its name to Leica (LEItz CAmera), due to the fame of the Leica tradename. At this time, Leica relocated its factory from [[Wetzlar]] (Germany) to the nearby town of [[Solms]] (Germany). In 1996, Leica Camera separated from the Leica Group and became a publicly owned company. In 1998, the Leica group was divided into two independent units: [[Leica Microsystems]] and [[Leica Geosystems]].

On 1 October 2012, Leica Camera AG was delisted from the Frankfurt Stock Exchange after Lisa Germany Holding GmbH acquired the remaining minority shares stock resulting in the company being owned privately.<ref>{{cite web | url = http://evertiq.de/news/12056 | title = Hauptaktionär übernimmt alle Anteile der Leica Camera AG | date = October 3, 2012 | publisher = Das Evertiq News Network | access-date = December 5, 2016 }}</ref>

On 26 November 2013, Leica Camera AG announced the purchase of [[Sinar|Sinar Photography AG]], Zurich, the Swiss manufacturer of view cameras.<ref>{{cite web | url = https://us.leica-camera.com/Company/Press-Centre/Press-Releases/2013/Press-Release-2013-11-26_Leica_Camera_takes_over_Sinar | title = Leica Camera AG takes over Sinar Photography AG, the Swiss manufacturer of view cameras | date = November 26, 2013 | publisher = Leica Camera AG | access-date = December 5, 2016 | archive-date = October 1, 2020 | archive-url = https://web.archive.org/web/20201001011833/https://us.leica-camera.com/Company/Press-Centre/Press-Releases/2013/Press-Release-2013-11-26_Leica_Camera_takes_over_Sinar | url-status = dead }}</ref>

In May 2014, Leica Camera AG finished building a new factory at Leitz Park 1 in the new industrial part of Wetzlar and relocated back to the city where it started.<ref>[http://overgaard.dk/the-story-behind-that-picture-0119_gb.html "Visiting The New Leica Campus in Wetzlar"], Thorsten Overgaard.</ref>

In April 2019, a television commercial for Leica titled "[[The Hunt (advertisement)|The Hunt]]" was released online. The commercial depicts [[Photojournalism|photojournalists]] in war-torn and politically unstable environments; one of whom takes a photograph of the [[Tank Man]] during the [[1989 Tiananmen Square protests]]. Following censorship of the Leica brand on [[Sina Weibo]], Leica revoked the commercial and sought to distance themselves from it, claiming the company did not sanction its production.<ref>{{cite news |url=https://www.theguardian.com/world/2019/apr/19/camera-firm-leica-distances-itself-from-tiananmen-square-advert |title=Camera firm distances itself from Tiananmen Square advert |first=Emma |last=Graham-Harrison |newspaper=[[The Guardian]] |date=19 April 2019 |access-date=27 April 2019}}</ref>

In September 2022, Leica announced Cine 1, a laser projector, for release in 2023. The model is Leica's return to digital projectors, which the company produced under the Pradovit brand.<ref>{{cite web |last1=Ricker |first1=Thomas |last2=Porter |first2=Jon |title=Leica is now making a Cine 1 laser projector that sits just inches from the wall |url=https://www.theverge.com/2022/9/1/23332775/leica-cine-1-ust-projector-price-specs-date |website=The Verge |date=1 September 2022 |access-date=1 September 2022}}</ref>