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=== ''Follow the Leader'' and ''Issues'' (1998–2001) === In 1998, Korn signed a publishing contract with [[Warner Chappell Music]].<ref name="Sandler1998-09-09">{{cite news |last=Sandler|first=Adam|date=September 9, 1998|title=Zomba packs Korn|url=https://variety.com/1998/music/news/zomba-packs-korn-1117480214/|url-status=live|work=[[Variety (magazine)|Variety]]|archive-url=https://archive.today/20201218194507/https://variety.com/1998/music/news/zomba-packs-korn-1117480214/|archive-date=December 18, 2020|access-date=August 13, 2021}}</ref> While Korn was waiting for a full partnership with Adidas (which had previously sponsored [[Run-DMC]]), the sportwear brand refused to sign a contract with Korn. In a contradictory argument, Adidas told them: "We do sports, not music". In 1998, [[Puma (brand)|Puma]] seized the opportunity and offered a $500,000 deal to Korn, including their music featured in [[Kevin Kerslake]]-directed advertisements. Korn accepted the contract; Davis said, "That's more than Adidas ever did for us! It wasn't a sell-out thing. It was about respect."<ref name="Law2021">{{cite news |last=Law |first=Sam |date=26 May 2021 |title='It was about smashing down walls': How adidas invaded nu-metal |url=https://www.kerrang.com/features/it-was-about-smashing-down-walls-how-adidas-invaded-nu-metal/ |url-status=live |work=[[Kerrang!]] |archive-url=https://web.archive.org/web/20210531051835/https://www.kerrang.com/features/it-was-about-smashing-down-walls-how-adidas-invaded-nu-metal/ |archive-date=31 May 2021 |access-date=13 August 2021}}</ref>{{sfn|Paquet|2002|p=71}} Prior to the release of the band's third album, Korn produced a weekly online TV show called ''KornTV,''{{sfn|Arvizu|2009|p=112}}<ref name="MTV-News-1998-03-02">{{cite web |title=Korn To Do It Themselves On 'Korn TV' |date=March 2, 1998 |url=http://mtv.com/news/gallery/k/korn980302.html |publisher=[[MTV News]]|archive-date=December 2, 1998|archive-url=https://web.archive.org/web/19981202100424/http://mtv.com/news/gallery/k/korn980302.html|access-date=June 28, 2024|url-status=dead}}</ref> which documented the making of the record and featured special guests such as [[Pornographic film actor|porn star]] [[Ron Jeremy]], [[Limp Bizkit]], and [[311 (band)|311]].<ref name="MTV-News-1998-03-02"/> The project also gave fans (nicknamed "nibletz") the chance to call in and ask the band questions, an approach that represented one of the first times a band utilized the Internet in such a way.<ref name="Follow-the-Leader-notes"/> Korn released their third album ''[[Follow the Leader (Korn album)|Follow the Leader]]'' on August 18, 1998,<ref name="MTV-News-1998-07-15">{{cite web|title=Spawn-Master McFarlane Hooks Up With Korn, Kiss|url=http://mtv.com/news/gallery/k/korn980715.html |date=July 15, 1998|access-date=June 28, 2024|publisher=[[MTV News]]|archive-url=https://web.archive.org/web/19981202002819/http://mtv.com/news/gallery/k/korn980715.html|archive-date=December 2, 1998|url-status=dead}}</ref> which featured a number of guest vocalists such as [[Ice Cube]]; [[The Pharcyde|Pharcyde]] member [[Slimkid3|Tre Hardson]]; [[Fred Durst]] of Limp Bizkit; and actor [[Cheech Marin]] on the hidden track "[[Earache My Eye]]" (written by Marin himself).<ref name="Follow-the-Leader-notes">{{cite AV media notes|title=Follow the Leader|title-link=Follow the Leader (Korn album)|author=Korn|year=1998|type=CD|publisher=[[Immortal Records]], [[Epic Records]]}}</ref> {{Listen | filename=Korn - Freak on a Leash.ogg | title="Freak on a Leash" (1998) | description=Both "Freak on a Leash" and "Got the Life" are considered to be among the first music videos retired from MTV's ''[[Total Request Live]]''.{{sfn|Arvizu|2009|p=118}} The song was described as a "rolling exorcism."<ref>[https://news.google.com/newspapers?id=2_IaAAAAIBAJ&sjid=4EcEAAAAIBAJ&pg=6370,131296&dq=follow+the+leader+korn&hl=en "Korn puts on dancing shoes in new album"] {{Webarchive|url=https://web.archive.org/web/20160105082916/https://news.google.com/newspapers?id=2_IaAAAAIBAJ&sjid=4EcEAAAAIBAJ&pg=6370%2C131296&dq=follow%20the%20leader%20korn&hl=en |date=January 5, 2016 }}. ''Daily News''. November 2, 1998. Retrieved March 20, 2010.</ref> }} Korn launched a political campaign-styled tour to promote ''Follow the Leader''’s release,{{Sfn|Arvizu|2009|p=114}}<ref>{{cite web|title=Korn Kicks Off Kampaign '98 in Los Angeles|date=August 17, 1998 |url=http://mtv.com/news/gallery/k/korn980817.html|archive-date=December 2, 1998|publisher=[[MTV News]] |archive-url= https://web.archive.org/web/19981202215049/http://mtv.com/news/gallery/k/korn980817.html|access-date=June 28, 2024|url-status=dead}}</ref> which took the group on a chartered jet all over North America.{{sfn|Arvizu|2009|p=114}} Band members talked to fans and answered questions during special "fan conferences" organized at every stop along the tour and signed autographs. Jim Rose of the [[Jim Rose Circus]] hosted the entire "Kampaign" tour.{{sfn|Arvizu|2009|p=114}}{{sfn|Arvizu|2009|p=115}} The album was considered a complete success by the band, debuting at [[number one]] on the ''Billboard'' 200 with at least 268,000 copies sold in its first week of release{{sfn|Arvizu|2009|p=113}}<ref>{{cite web |url=http://mtv.com/news/gallery/k/korn980826.html|title=Korn Tops Album Heap in Chart Debut|date=August 26, 1998|publisher=[[MTV News]]|archive-url=https://web.archive.org/web/19981201191205/http://mtv.com/news/gallery/k/korn980826.html|archive-date=December 1, 1998|access-date=June 28, 2024|url-status=dead}}</ref> and, among other singles, spawning two of their biggest singles: "[[Got the Life]]" and "[[Freak on a Leash]]".{{sfn|Arvizu|2009|p=114}} They both exposed Korn to a wider mainstream audience, with the music videos being mainstays on MTV's ''[[Total Request Live]]''. "Got the Life" was the show's very first "retired" video,{{refn|group=note|In the show, "retired" referred to the rule in which music videos that stayed atop the chart for 65 days were removed from rotation to allow other videos to play.<ref name="VultureTRL">{{cite web|url=http://www.vulture.com/2017/11/mtv-total-request-live-history.html|title=The TV Show That Ate Times Square|first=Craig|last=Marks|website=[[Vulture (website)|Vulture]]|date=November 8, 2017|access-date=July 29, 2024|archive-url=https://web.archive.org/web/20171108185612/http://www.vulture.com/2017/11/mtv-total-request-live-history.html|archive-date=November 8, 2017|url-status=live}}</ref>}}{{sfn|Arvizu|2009|p=118}}{{sfn|Arvizu|2009|pp=146–147}}<ref>''[[Vibe (magazine)|Vibe]]''. March 2000. p. 64</ref> with "Freak on a Leash" also reaching retirement several months later.{{sfn|Arvizu|2009|p=118}}<ref name="TRL-Archive-Hall-of-Fame">{{cite web|url=http://www.atrl.net/trlarchive/?s=halloffame|title=Hall of Fame|work=ATRL|publisher=The TRL Archive|access-date=October 3, 2007|archive-date=November 4, 2007|archive-url=https://web.archive.org/web/20071104002903/http://www.atrl.net/trlarchive/?s=halloffame|url-status=dead}}</ref><ref>Jackman, Ian ''TRL: the ultimate fan guide''. November 28, 2000. p. 60–62. {{ISBN|0-7434-1850-6}}</ref> In September 1998, Korn signed with a second music publisher, [[Zomba Group of Companies|Zomba Music Group]], through negotiations of the band's then-manager [[Jeff Kwatinetz]] (the former [[Chief executive officer|CEO]] of [[The Firm, Inc.|The Firm]]), along with co-founders [[Peter Katsis]] and [[Michael Green (agent)|Michael Green]].<ref name="Sandler1998-09-09"/> "Freak on a Leash" won a Grammy for [[Grammy Award for Best Short Form Music Video|Best Music Video, Short Form]], and received a nomination for [[Grammy Award for Best Hard Rock Performance|Best Hard Rock Performance]].<ref>{{cite web |url=http://www.rockonthenet.com/archive/2000/grammys.htm|title=42nd Grammy Awards – 2000|access-date=October 3, 2007|publisher=Rock on the Net|url-status=live|archive-url=https://web.archive.org/web/20071220020435/http://rockonthenet.com/archive/2000/grammys.htm|archive-date=December 20, 2007}}</ref> The video also earned nine [[MTV Video Music Awards]] nominations for Video of the Year; Best Rock Video; Breakthrough Video; Best Direction; Best Special Effects; Best Art Direction; Best Cinematography; Best Editing; and Viewer's Choice.<ref name="Rock-on-the-Net-VMA-1999">{{cite web |url=http://www.rockonthenet.com/archive/1999/mtvvmas.htm|title=1999 MTV Video Music Awards|access-date=October 3, 2007|publisher=Rock on the Net|url-status=live|archive-date=December 18, 2007|archive-url=https://web.archive.org/web/20071218121645/http://www.rockonthenet.com/archive/1999/mtvvmas.htm}}</ref> It eventually won two awards for Best Rock Video and for Best Editing.{{sfn|Arvizu|2009|p=118}}<ref name="MTV-News-1999-09-09">{{cite web|title=Korn, Lauryn Hill Among Early VMA Winners|url=http://www.mtv.com/news/articles/1429180/19990909/fugees.jhtml|date=September 9, 1999|access-date=June 28, 2024 |publisher=[[MTV News]] |author=Mancini, Robert|archive-url= https://web.archive.org/web/20020810052607/http://www2.mtv.com/news/articles/1429180/19990909/fugees.jhtml |archive-date=August 10, 2002|url-status=dead}}</ref><ref>{{cite web|date=February 4, 1999|title=Korn 'Freak' Video to Debut on Friday |url=http://www.mtv.com/news/articles/1430983/19990204/korn.jhtml|archive-url=https://web.archive.org/web/20020602233228/http://www.mtv.com:80/news/articles/1430983/19990204/story.jhtml|archive-date=June 2, 2002|access-date=June 28, 2024 |publisher=[[MTV News]]|url-status=dead}}</ref> "Freak on a Leash" failed to enter the [[Billboard Hot 100|''Billboard'' Hot 100]], although it did manage to peak at number six on the Bubbling Under Hot 100 chart.<ref name="US-Bubbling-Under-Hot-100-singles" /> ''Follow the Leader'' is considered by members of Korn to be the band's most commercially–successful album,{{sfn|Arvizu|2009|p=118}}{{sfn|Arvizu|2009|p=124}} being certified five-times platinum by the RIAA<ref name="RIAA" /> and having sold almost 10 million copies worldwide.{{sfn|Arvizu|2009|pp=119–123}} The band's fourth album, ''[[Issues (Korn album)|Issues]]'', produced by [[Brendan O'Brien (music producer)|Brendan O'Brien]], was released on November 16, 1999,<ref name="Allmusic-Issues">{{cite web|url=http://www.allmusic.com/album/issues-mw0000252370|title=Issues – Korn|website=[[AllMusic]]|access-date=March 20, 2013|author=Erlewine, Stephen Thomas|author-link=Stephen Thomas Erlewine|url-status=live|archive-url=https://web.archive.org/web/20130105132018/http://www.allmusic.com/album/issues-mw0000252370|archive-date=January 5, 2013}}</ref> featuring cover art designed by Alfredo Carlos, who won an MTV contest held for the fans.<ref name="MTV-News-1999-09-17">{{cite web|url=http://www.mtv.com/news/articles/1430971/19990917/korn.jhtml|title=Korn Asks Fans to Design Next Album Cover|date=September 17, 1999|access-date=June 28, 2024|publisher=[[MTV News]]|author=Johnson, Tina|url-status=dead|archive-url=https://web.archive.org/web/20021102021927/http://www.mtv.com:80/news/articles/1430971/19990917/story.jhtml|archive-date=November 2, 2002}}</ref> ''Issues'' was released during a week of many highly anticipated records. It debuted at number one on the ''Billboard'' 200 with at least 573,000 copies sold,<ref name="MTV-News-1999-11-24">{{cite web|url=http://www.mtv.com/news/articles/1428109/19991124/dion_celine.jhtml|title=Korn Tops Dre, Celine, Will Smith on Album Chart|date=November 24, 1999|access-date=June 28, 2024|publisher=[[MTV News]]|author=Mancini, Robert|url-status=dead|archive-url=https://web.archive.org/web/20030819121655/http://www.mtv.com/news/articles/1428109/19991124/dion_celine.jhtml|archive-date=August 19, 2003}}</ref> keeping [[Dr. Dre]]'s second album ''[[2001 (Dr. Dre album)|2001]]'' and ''[[All the Way... A Decade of Song]]'' by [[Céline Dion]] from hitting number one.<ref name="MTV-News-1999-11-24"/> To celebrate the album's release, the band performed the record in its entirety in front of a live audience at New York's historic [[Apollo Theater]] and broadcast the concert simultaneously across many radio stations.<ref name="MTV-News-1999-11-16">{{cite web|url=http://www.mtv.com/news/articles/1430961/19991116/korn.jhtml|title=Korn Fills Apollo With New Sounds, Rabid Fans, And V.I.P.s|date=November 16, 1999|access-date=June 28, 2024|publisher=[[MTV News]]|author=Mancini, Robert|url-status=dead|archive-url=https://web.archive.org/web/20020602223013/http://www.mtv.com/news/articles/1430961/19991116/korn.jhtml|archive-date=June 2, 2002}}</ref><ref>{{Cite book|title=The Rolling Stone Encyclopedia of Rock & Roll|url=https://archive.org/details/rollingstoneency00holl/page/539|publisher=Fireside|year=2001|isbn=0-7432-0120-5|editor-last=George-Warren|editor-first=Holly|edition=Revised and updated for the 21st century|location=New York|page=[https://archive.org/details/rollingstoneency00holl/page/539 539]|editor-last2=Romanowski|editor-first2=Patricia|editor-last3=Pareles|editor-first3=Jon|editor-link3=Jon Pareles|via=the Internet Archive}}</ref> This performance marked the first performance by a rock band since [[Buddy Holly]] in the late 1950s.<ref name="imagery"/> This special event featured the [[New York Police Department]] marching [[percussion instrument|drum]] and [[bagpipes|bagpipe]] band conducted by [[Richard Gibbs]], as well as a group of backup singers to enhance the more melodic choruses Davis used on the album.<ref name="imagery">{{cite book|title=Imagery in sports and physical performance|first=Anees A.|last=Sheikh|year=1994|publisher=Baywood Publishing Company|isbn=0-89503-080-2|pages=161–164}}</ref> A snippet of "[[Falling Away from Me]]" was featured on [[RealVideo]] with a brief [[interpretive dance]] by bassist [[Reginald Arvizu]],<ref>{{cite web|last=Connelly|first=Chris|url=http://www.mtv.com/bands/archive/k/kornfeature99.jhtml|title=Korn: A Studio Report|publisher=MTV|archive-url=https://web.archive.org/web/20031211085120/http://www.mtv.com/bands/archive/k/kornfeature99_2.jhtml|archive-date=December 11, 2003|access-date=June 28, 2024|url-status=dead}}</ref> and also featured on their official website as an [[MP3|MP3 file]], although its release was against the advice of its attorneys and the corporate establishment.<ref name="MTV-News-1999-10-29">{{cite web|url=http://www.mtv.com/news/articles/1430966/19991029/korn.jhtml|title=Korn Offers Free MP3 of New Single|date=October 29, 1999|access-date=July 23, 2010|publisher=[[MTV News]]|author=Johnson, Tina|url-status=dead|archive-url=https://web.archive.org/web/20020602225111/http://www.mtv.com/news/articles/1430966/19991029/korn.jhtml|archive-date=June 2, 2002}}</ref> The album was also promoted by the band's highly successful Sick and Twisted Tour. A little before Korn's album ''Issues'' was released, the band appeared on an episode of ''[[South Park]]'' titled "[[Korn's Groovy Pirate Ghost Mystery]]", in which the first single from ''Issues'', "Falling Away from Me", was premiered.<ref name="MTV-News-1999-10-11">{{cite web|url=http://www.mtv.com/news/articles/1430968/19991011/korn.jhtml|title=Korn To Premiere New Track During 'South Park' Special|date=October 11, 1999|access-date=June 28, 2024|publisher=[[MTV News]]|author=Basham, David|url-status=dead|archive-url=https://web.archive.org/web/20020602170531/http://www.mtv.com:80/news/articles/1430968/19991011/story.jhtml|archive-date=June 2, 2002}}</ref><ref name="MTV-News-1999-11-05">{{cite web|url=http://www.mtv.com/news/articles/1430962/19991105/korn.jhtml|archive-url=https://web.archive.org/web/20020320022842/http://www.mtv.com:80/news/articles/1430962/19991105/story.jhtml|url-status=dead|archive-date=March 20, 2002|title=Korn Headed to The Apollo to Unveil 'Issues'|date=November 5, 1999|access-date=June 28, 2024|publisher=[[MTV News]]|author=Mancini, Robert}}</ref> The single became Korn's first entry on the ''Billboard'' Hot 100, reaching number 99.<ref name="US-singles">{{cite magazine|url={{BillboardURLbyName|artist=korn|chart=Hot 100}} |title=Korn – Chart History: Hot 100 |magazine=[[Billboard (magazine)|Billboard]] |access-date=February 19, 2013 |url-status=live |archive-url=https://web.archive.org/web/20130705015035/http://www.billboard.com/artist/306042/korn/chart?f=379 |archive-date=July 5, 2013}}</ref> "[[Make Me Bad]]" was released as the album's second single in February 2000, peaking at number 14 on the Bubbling Under Hot 100 chart.<ref name="US-Bubbling-Under-Hot-100-singles"/> A third single, "[[Somebody Someone]]", followed with more moderate success. Music videos were filmed for all three singles, with long-time friend Fred Durst directing "Falling Away from Me" and Martin Weisz directing a concept video for "Make Me Bad", as well as a performance-based video for "Somebody Someone", which featured [[Computer-generated imagery|CGI]] effects. Every video was a staple on ''Total Request Live'', two of which made it to retirement.<ref name="TRL-Archive-Hall-of-Fame" /> ''Issues'' was described by [[Stephen Thomas Erlewine]] to be less hip hop-oriented than ''Follow the Leader''.<ref name="Allmusic-Issues" /> It was certified three-times Platinum,<ref name="RIAA" /> following up the success of ''Follow the Leader''. In 2001, the brand [[Pony International|PONY]] reappeared in the clothing industry and initiated a partnership with Korn.{{sfn|Paquet|2002|p=71}}
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