Editing Holden (section)

=== 1950s ===
[[File:1958 Holden Special (FC) sedan (17714032453).jpg|thumb|The [[Holden FC]] was the first to be tested at the [[Lang Lang Proving Ground]]]]

During the 1950s, Holden dominated the Australian car market. GM invested heavily in production capacity, which allowed the company to meet increased postwar demand for motor cars.<ref name = "milestones"/> Less expensive, four-cylinder cars did not offer Holdens the ability to deal with rugged rural areas.<ref name = "NAA"/><ref>[[#Davis, Kennedy, Kennedy (2007)|Davis, Kennedy, Kennedy (2007)]]: Part One, p. 38.</ref> Holden 48–215 sedans were produced in parallel with the 50-2106 [[coupé utility]] from 1951; the latter was known colloquially as the "ute" and became ubiquitous in Australian rural areas as the workhorse of choice. Production of both the utility and sedan continued with minor changes until 1953, when they were replaced by the facelifted [[Holden FJ|FJ]] model, introducing a third [[panel van]] body style.<ref>{{cite web |date=24 April 2001 |url=http://www.autoweb.com.au/A_53869/cms/newsarticle.html |title=An Aussie Icon Turns 50 – The Holden Ute: 1951 – 2001 |work=AutoWeb |publisher=Web Publications |access-date=23 August 2008 |url-status=dead |archive-url=https://web.archive.org/web/20111002153015/http://www.autoweb.com.au/A_53869/cms/newsarticle.html |archive-date=2 October 2011 }}</ref> The FJ was the first major change to the Holden since its 1948 introduction. Over time, it gained iconic status and remains one of Australia's most recognisable automotive symbols.<ref>[[#Davis, Kennedy, Kennedy (2007)|Davis, Kennedy, Kennedy (2007)]]: Part One, p. 40.</ref> A new horizontally slatted grille dominated the front end of the FJ, which received various other trim and minor mechanical revisions.<ref>[[#Bebbington (1998)|Bebbington (1998)]], p. 14. "...the FJ was easily identified by its bold new, [[Buick]]-style grille, new hubcaps and new torpedo-style tail-lights."</ref><ref>[[#Loffler (2002)|Loffler (2002)]], p. 5.</ref> In 1954, Holden began exporting the FJ to New Zealand.<ref name="Australian Cars Overseas">{{cite web |title=Aussies Overseas |url=http://www.motoringorient.com/Aussiesoverseas.html |publisher=MotoringOrient.com |access-date=6 October 2011 |url-status=dead |archive-url=https://web.archive.org/web/20100918033653/http://www.motoringorient.com/Aussiesoverseas.html |archive-date=18 September 2010  }}</ref> Although little changed from the 48–215, marketing campaigns and price cuts kept FJ sales steady until a completely redesigned model was launched.<ref>{{cite web |url=http://www.nma.gov.au/collections/fj_holden/index.html |title=FJ Holden, 1953–1956 |publisher=[[National Museum of Australia]] |access-date=4 March 2008 |archive-date=15 March 2011 |archive-url=https://web.archive.org/web/20110315061117/http://www.nma.gov.au/collections/fj_holden/index.html |url-status=dead }}</ref> At the 2005 [[Australian International Motor Show]] in Sydney, Holden paid homage to the FJ with the [[Holden Efijy|Efijy]] [[concept car]].<ref>[[#Carey (2005) 1|Carey (2005)]], p. 16.</ref> Commercial success underpinned the rise of Holden as a cultural icon, as the Holden car became synonymous with the 'Australian way of life', coming to symbolise the stability of post-war Australian capitalism.<ref>{{Cite web|url=https://theconversation.com/vale-holden-how-americas-general-motors-sold-us-the-australian-dream-131915|title = Vale Holden: How America's General Motors sold us the Australian dream| date=18 February 2020 }}</ref>

Holden's next model, the [[Holden FE|FE]], launched in 1956, offered in a new [[station wagon]] body style dubbed "Station Sedan" in the company's sales literature.<ref>{{cite web |date=24 March 1998 |url=http://www.autoweb.com.au/A_50400/cms/newsarticle.html |title=Golden Holden Oldies – The FE Holden: 1956 |work=AutoWeb |publisher=Web Publications |access-date=6 March 2008 |url-status=dead |archive-url=https://web.archive.org/web/20110807180905/http://www.autoweb.com.au/A_50400/cms/newsarticle.html |archive-date=7 August 2011 }}</ref> In the same year, Holden commenced exports to [[Federation of Malaya|Malaya]], Thailand, and [[North Borneo]].<ref name="Australian Cars Overseas"/> Strong sales continued in Australia, and Holden achieved a market share of more than 50% in 1958 with the revised [[Holden FC|FC]] model.<ref>[[#Wright (1998)|Wright (1998)]], p. 117.</ref> This was the first Holden to be tested on the new [[Lang Lang Proving Ground]] in [[Lang Lang, Victoria]].<ref>{{cite web |date=14 October 1997 |url=http://www.autoweb.com.au/A_50167/cms/newsarticle.html |title=Holden's Lang Lang Proving Ground Passes Forty-Year Milestone |work=AutoWeb |publisher=Web Publications |access-date=6 March 2008 |url-status=dead |archive-url=https://web.archive.org/web/20110807180833/http://www.autoweb.com.au/A_50167/cms/newsarticle.html |archive-date=7 August 2011 }}</ref> In 1957, Holden's export markets grew to 17 countries, with new additions including Indonesia, Hong Kong, Singapore, Fiji, Sudan, the East Africa region, and South Africa.<ref name="Australian Cars Overseas"/> Indonesian market cars were assembled locally by P.T. Udatin. The opening of the [[Dandenong]], [[Melbourne]], production facility in 1956 brought further jobs; by 1959, Holden employed 19,000 workers country-wide.<ref>{{cite news |date=2 November 1959 |url=http://www.time.com/time/magazine/article/0,9171,892818,00.html |archive-url=https://web.archive.org/web/20090115013627/http://www.time.com/time/magazine/article/0,9171,892818,00.html |url-status=dead |archive-date=15 January 2009 |title=The New Blokes |work=[[The Times]] |access-date=23 August 2008}}</ref> In 1959, complete knock-down assembly began in South Africa and Indonesia.<ref name="Australian Cars Overseas"/>