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=== Phonetic reversal ===
{{Main|Phonetic reversal}}

Certain phrases produce a different phrase when their [[phoneme]]s are reversed—a process known as phonetic reversal. For example, "Kiss" backwards sounds like "sick", and so the title of [[Yoko Ono]]'s "[[Kiss Kiss Kiss (Yoko Ono song)|Kiss Kiss Kiss]]" sounds like "Sick Sick Sick" or "Six Six Six" backwards. [[Queen (band)|Queen]]'s "[[Another One Bites the Dust]]"<ref name=":0" /> backwards was claimed that the chorus, when played in reverse, can be heard as "It's fun to smoke marijuana"<ref>{{cite journal|first1= N. |last1= Epley |first2= B. |last2= Keysar |first3= L. |last3= Van Boven |first4= T. |last4= Gilovich |title= Perspective Taking as Egocentric Anchoring and Adjustment |journal= Journal of Personality and Social Psychology |volume= 87 |issue= 3 |pages= 327–339 |year= 2004 |pmid= 15382983 |doi= 10.1037/0022-3514.87.3.327|s2cid= 18087684 }}</ref><ref name=":0">{{cite web|url=http://dangerousminds.net/comments/its_fun_to_smoke_dust_satanic_panic_preacher_gets_mashed-up_with_queen|title= It's Fun To Smoke Dust! Satanic Panic Preacher Gets Mashed-Up With Queen|first=Christopher|last=Bickel|publisher=Dangerous Minds|date=January 20, 2017|access-date=May 1, 2017}}</ref> or "start to smoke marijuana".<ref>{{cite book|first= Arthur |last= Goldstuck |title= The Rabbit in the Thorn Tree: Modern Myths and Urban Legends of South Africa |year= 1991 |page= 87 |publisher= Penguin Group |url= https://books.google.com/books?id=3ZTfAAAAMAAJ |isbn= 0140148078}}</ref> The [[Paul is dead]] phenomenon was started in part because a phonetic reversal of "Number nine" (the words were constantly repeated in ''[[Revolution 9]])'' was interpreted as "Turn me on, dead man".

According to proponents of [[reverse speech]], phonetic reversal occurs unknowingly during normal speech.