Editing Hasselblad (section)

=== Hasselblad camera comes into its own ===
The real turning point for the company occurred in 1957. The 1000 F was replaced by the 500 C. The landmark 500 C design formed the basis for Hasselblad's product line for the next fifty years, with variants being produced until 2006.<ref>{{Cite web |title=Hasselblad Historical - concise tabulated history of camera models |url=http://www.hasselbladhistorical.eu/HS/HSTable.aspx |access-date=2024-06-24 |website=www.hasselbladhistorical.eu}}</ref> It was not until 1960, though, that Hasselblad's cameras became profitable; prior to this point, the company was still being entirely supported by sales of imported photographic supplies, including their distribution of Kodak products.

In 1962, [[NASA]] began to use Hasselblad cameras on space flights, and to request design modifications. The first motor-driven camera, the 500 EL, appeared in 1965<ref>Wildi 2000</ref> as a result of NASA requests. While Hasselblad had enjoyed a slowly but steadily growing reputation among professional photographers through the 1950s, the publicity created by NASA's use of Hasselblad products dramatically increased name recognition for the brand.

In 1966, with the increasing success of the camera division, Hasselblad exited the photographic supply and retailing industry, selling Hasselblad Fotografiska AB to [[Kodak]].