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==In popular culture== The trans-galactic nature of the gin and tonic is imagined in [[Douglas Adams]]'s novel ''[[The Restaurant at the End of the Universe]]'', which describes how "85% of all known worlds in the Galaxy, be they primitive or highly advanced, have invented a drink called jynnan tonnyx, or gee-N'N-T'N-ix, or jinond-o-nicks, or any one of a thousand or more variations on the same phonetic theme. The drinks themselves are not the same, and vary between the Sivolvian 'chinanto/mnigs' which is ordinary water served at slightly above room temperature, and the Gagrakackan 'tzjin-anthony-ks' which kills cows at a hundred paces; and in fact the one common factor between all of them, beyond the fact that the names sound the same, is that they were all invented and named before the worlds concerned made contact with any other worlds." In [[Top Gear (2002 TV series)|''Top Gear'']] and'' [[The Grand Tour]]'', [[Jeremy Clarkson]], [[James May]], and [[Richard Hammond]] were known to be quite fond of the drink, and drank them on camera a number of times, in one case causing controversy when Jeremy Clarkson appeared to drink one whilst behind the wheel of a car driving to the [[North Pole]].<ref>{{Cite news |last=Conlan |first=Tara |date=2008-07-02 |title=Top Gear criticised for showing Clarkson drinking G&T at the wheel |url=https://www.theguardian.com/media/2008/jul/02/bbc.television2 |access-date=2024-12-13 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> James May later teamed up with Hugh Anderson of Downton Distillery to create his own brand of gin, named James Gin.<ref>{{Cite web |title=James Gin |url=https://www.jamesgin.com/ |access-date=2025-02-19 |website=James Gin |language=en}}</ref> [[James Bond]] specifies a recipe for a gin and tonic while in [[Kingston, Jamaica]], in the book ''[[Dr. No (novel)|Dr. No]]''. Unusually, it involves the juice of a whole lime.<ref>{{cite web|url=http://www.tjbd.co.uk/content/drink/the-james-bond-gin-tonic.htm |title=The James Bond Gin & Tonic |publisher=tjbd.co.uk |access-date=2012-08-11}}</ref> In the BBC1 and [[Amazon Prime]] television series ''[[Fleabag]]'', Fleabag and the Priest enjoy canned G&Ts from Marks and Spencer. The store reported a 24% increase in sales after the episodes aired.<ref>{{Cite web|url=https://www.radiotimes.com/news/tv/2019-04-03/fleabag-gin-and-tonic-sales/|title=Fleabag sparks 24% rise in M&S gin and tonic sales|website=Radio Times}}</ref> Founded in 2010, International Gin & Tonic Day is celebrated worldwide on 19 October.<ref>{{cite web|url=http://drinkwire.liquor.com/post/international-gin-tonic-day-10192013 |title=International Gin & Tonic Day β 10/19/2013 |date=October 18, 2013 |website=Liquor.com |access-date=2013-10-19 |url-status=dead |archive-url=https://web.archive.org/web/20131020074043/http://drinkwire.liquor.com/post/international-gin-tonic-day-10192013 |archive-date=20 October 2013}}</ref>
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