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===Automatic equipment=== [[File:Ericsson telefonplan 20050902 001.jpg|thumb|The LM Ericsson building, the company's former headquarters at [[Telefonplan]] in Stockholm]] Ericsson ignored the growth of [[automatic telephony]] in the United States and concentrated on manual exchange designs. Their first dial telephone was produced in 1921, although sales of the early automatic switching systems were slow until the equipment had proven itself on the world's markets. Telephones of this period had a simpler design and finish, and many of the early automatic desk telephones in Ericsson's catalogues were magneto styles with a dial on the front and appropriate changes to the electronics. Elaborate decals decorated the cases.<ref name="history" /> [[World War I]], the subsequent [[Great Depression]] and the loss of its Russian assets after the [[Russian Revolution (1917)|Revolution]] slowed the company's development while sales to other countries fell by about half.<ref>{{Cite web|url=https://www.ericsson.com/en/about-us/history/company/the-consequences-of-expansion/ericsson-and-the-great-depression|title=1931|date=2016-08-30|website=Ericsson.com|language=en|access-date=2019-01-18|archive-date=19 January 2019|archive-url=https://web.archive.org/web/20190119122655/https://www.ericsson.com/en/about-us/history/company/the-consequences-of-expansion/ericsson-and-the-great-depression|url-status=live}}</ref>
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