Editing Doritos (section)

==Marketing==
The brand's [[marketing]] campaigns have included many television commercials featuring [[Avery Schreiber]],<ref>{{Cite news |date=January 9, 2002 |title=Avery Schreiber, 66, Doritos Funnyman |url=https://www.nytimes.com/2002/01/09/arts/avery-schreiber-66-doritos-funnyman.html |url-status=live |archive-url=https://web.archive.org/web/20121111173143/http://www.nytimes.com/2002/01/09/arts/avery-schreiber-66-doritos-funnyman.html |archive-date=November 11, 2012 |access-date=July 2, 2007 |work=The New York Times}}</ref> [[Jay Leno]],<ref name="PepHis" /> and [[Ali Landry]],<ref>{{Cite web |title="Doritos Girl" Ali Landry Scores A Three-peat at Super Bowl XXXV in New Doritos Commercial |url=http://www.fritolay.com/fl/flstore/cgi-bin/ProdDetEv_Cat_304_SubCat_352003_NavRoot_303_ProdID_353012.htm |url-status=dead |archive-url=https://web.archive.org/web/20070613065023/http://fritolay.com/fl/flstore/cgi-bin/ProdDetEv_Cat_304_SubCat_352003_NavRoot_303_ProdID_353012.htm |archive-date=June 13, 2007 |access-date=July 2, 2007 |df=mdy}}</ref> as well as [[product placement]] in movies, such as ''[[Wayne's World (film)|Wayne's World]]''.<ref>{{Cite web |title=Memorable quotes for Wayne's World |url=https://www.imdb.com/title/tt0105793/quotes |url-status=live |archive-url=https://web.archive.org/web/20070711030453/http://www.imdb.com/title/tt0105793/quotes |archive-date=July 11, 2007 |access-date=July 2, 2007 |publisher=IMDb}}</ref>

===Super Bowl===
For many years, Doritos [[Super Bowl commercials|advertised heavily during the]] [[Super Bowl]]. According to Thomas L. Harris's ''Value-Added Public Relations'', "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently defeated US state governors [[Mario Cuomo]] and [[Ann Richards]]. The pair were discussing change and the ad ended with viewers aware that the change they referred to was not political, but rather a new packaging for Doritos. The ad generated a great deal of publicity before it ever ran and much discussion afterward. The governors later parodied their ad; when they were interviewed on the [[CBS news]] program ''[[60 Minutes]]'', the two were often seen eating Doritos.<ref name="harris112">Harris (1999), p. 112.</ref>

In 1998, Doritos cast former [[Miss USA]] [[Ali Landry]] in a new Super Bowl Commercial. In the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter. The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract.<ref>{{Cite news |last=Horovitz |first=Bruce |date=February 1, 2002 |title=From zero to hero in 30 seconds flat |url=https://www.usatoday.com/money/covers/2002-02-01-super-bowl-ads.htm#more |url-status=live |archive-url=https://web.archive.org/web/20090107152102/http://www.usatoday.com/money/covers/2002-02-01-super-bowl-ads.htm#more |archive-date=January 7, 2009 |access-date=November 12, 2008 |work=USA Today}}</ref>

For [[Super Bowl XLI#Advertising|Super Bowl XLI]], Doritos launched a contest, [[Crash the Super Bowl]], to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists. According to Doritos, the vote was so close that just before the game the company decided to run two of the ads rather than just one. Both commercials finished highly in ratings of commercials during this Super Bowl.<ref>{{Cite news |last=Elliott |first=Stuart |date=February 6, 2007 |title=Thanks to the Web, the Scorekeeping on the Super Bowl has just begun |url=https://www.nytimes.com/2007/02/06/business/media/06adco.html?_r=1&adxnnlx=1170866695-JT30AKfez1R%20Csnkn/hHvA&pagewanted=all |url-status=live |archive-url=https://web.archive.org/web/20130530175152/http://www.nytimes.com/2007/02/06/business/media/06adco.html?_r=1&adxnnlx=1170866695-JT30AKfez1R%20Csnkn/hHvA&pagewanted=all |archive-date=May 30, 2013 |access-date=November 12, 2008 |work=New York Times}}</ref> [[Super Bowl XLII#Commercials|The following year]], Doritos sponsored a contest to find a musician to feature in a Super Bowl ad. Although the ad, featuring winner [[Kina Grannis]], generated a lot of publicity, it ranked last in popularity among the program's ads.<ref>{{Cite news |last=Viskowitz |first=Susan |date=February 16, 2008 |title=Super Bowl boosts digital sales for Petty and others |url=https://www.washingtonpost.com/wp-dyn/content/article/2008/02/16/AR2008021601415_pf.html |url-status=live |archive-url=https://web.archive.org/web/20121111182407/http://www.washingtonpost.com/wp-dyn/content/article/2008/02/16/AR2008021601415_pf.html |archive-date=November 11, 2012 |access-date=November 12, 2008 |work=Washington Post}}</ref>

For [[Nannerpus|Super Bowl XLIII]], Doritos relaunched the fan-created commercials, with the winning vote going to the "Free Doritos" ad, which featured an office worker (portrayed by comedian Steve Booth) with a [[snow globe]] (believing it to be a [[crystal ball]]) "predicting" that everyone in the office would get free Doritos, then subsequently throws the snow globe into a [[vending machine]] selling nothing but Nacho Cheese & Cool Ranch Doritos.<ref>{{Cite web |date=January 27, 2009 |title=Doritos Super Bowl XLIII Commercial: Free Doritos! |url=https://www.youtube.com/watch?v=NPhabSD02X4 |url-status=dead |archive-url=https://web.archive.org/web/20120213021013/http://www.youtube.com/watch?v=NPhabSD02X4 |archive-date=2012-02-13 |access-date=July 15, 2009 |publisher=YouTube}}</ref> The commercial was ranked by the [[USA Today Super Bowl Ad Meter]] as the best ad for the year, earning the creators of the ad&nbsp;– Joe and Dave Herbert&nbsp;– a $1 million prize.<ref>{{Cite web |date=April 16, 2009 |title=null |url=http://www.editorandpublisher.com/eandp/news/article_display.jsp |url-status=dead |archive-url=https://web.archive.org/web/20090418214424/http://www.editorandpublisher.com/eandp/news/article_display.jsp |archive-date=April 18, 2009 |access-date=July 15, 2009 |website=Editor and Publisher |df=mdy}}</ref> They again aired two ads during the game ads and the second place ad also placed in the top five according to [[USA Today]]. This ad featured a man who discovers that each crunch from his bag of Doritos causes whatever is on his mind to become reality (until he runs out of chips). Another popular commercial from the group of finalist included an executive making a presentation to other executives on a new (fictional) Doritos flavor called "Doritos Beer", which, as the name implies, is [[beer]]-flavored Doritos, with each chip containing as much [[alcohol (drug)|alcohol]] as an equivalent of a 16-oz. can of beer. The executive making the presentation, eating the beer-flavored chips, ends up [[drunkenness|drunk]] on the chips and is down to his [[undergarment|underwear]] and a [[Necktie|tie]] by the end of the commercial.<ref>{{Cite web |date=January 27, 2009 |title=Doritos Super Bowl XLIII Commercial: New Flavor Pitch |url=https://www.youtube.com/watch?v=Zhgsz5DH7Mo |url-status=dead |archive-url=https://web.archive.org/web/20100619033712/http://www.youtube.com/watch?v=Zhgsz5DH7Mo |archive-date=2010-06-19 |access-date=July 15, 2009 |publisher=YouTube}}</ref> For [[Super Bowl XLIV]], four ads were entered, and if three of the commercials swept the top three positions in that year's Ad Meter contest, all of the creators would be awarded a total of $5 million, broken down as $1 million for first place, $600,000 for second and $400,000 for third, plus each maker would get an additional $1 million.<ref>[http://adland.tv/content/doritos-reveals-six-ads-competing-5-million-crash-super-bowl-xliv Doritos reveals six ads competing for $5 million in "crash the super bowl XLIV"] {{Webarchive|url=https://web.archive.org/web/20170410015736/https://adland.tv/content/doritos-reveals-six-ads-competing-5-million-crash-super-bowl-xliv|date=April 10, 2017}}. Dabitch, ''adland.tv'', 01-07-10</ref>

For the Super Bowl XLIII as aired in Canada, Doritos aired the "Chip Hat" commercial<ref>{{Cite web |date=January 29, 2009 |title=Doritos Guru&nbsp;– Talking Toys |url=https://www.youtube.com/watch?v=5Sm21j1bfiQ |url-status=live |archive-url=https://ghostarchive.org/varchive/youtube/20211114/5Sm21j1bfiQ |archive-date=2021-11-14 |access-date=July 15, 2009 |publisher=YouTube}}{{cbignore}}</ref> advertising their new "unidentified flavor" chip flavor that offers a prize of [[Canadian dollar|CDN $]]25,000 + 1% of all associated sales to someone that can both name, and create an ad for the new flavor.<ref>{{Cite web |date=April 5, 2009 |title=Become the Doritos Guru |url=http://doritosguru.ca |url-status=usurped |archive-url=https://web.archive.org/web/20090219160756/http://doritosguru.ca/ |archive-date=February 19, 2009 |access-date=July 15, 2009 |publisher=Doritosguru.ca}}</ref> The new winning name, Scream Cheese (or, in French, Fromage Fracassant), was submitted by Ryan Coopersmith of Montreal.

For the Super Bowl XLIV Doritos aired the "House Rules" commercial, as a "Crash the Super Bowl" finalist. It was ranked by [[ADBOWL]] as the second best ad of the year.

For [[Super Bowl XLVI]], an ad aired featuring a Grandma and a baby attempting to get a bag of Doritos by a slingshot activated by a wheelchair. The bag was stolen by a child, constantly teasing them in the process. The baby reaches the bag and steals it back with just enough force to reach it. Flattering the child, Grandma and the baby eat the Doritos with ease.

For [[Super Bowl XLIX]], the ad featured a father offering a large bag of Doritos to his son only if he made pigs fly. The son then proceeded to attach rockets to a pig and the father then gave the bag of Doritos to his son.

===Other===
In 2008, Doritos were promoted by an "out-of-this-world" advertising campaign, literally beaming a 30-second advertisement for Doritos brand tortilla chips into a planetary system 42 [[light year]]s away. The project was in collaboration with EISCAT Space Center in [[Svalbard]], Norway. The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards [[47 Ursae Majoris]], a distant star within the Ursa Major constellation that is orbited by planets which may harbor life.<ref>{{Cite news |last=Highfield |first=Roger |date=March 7, 2008 |title=UK astronomers to broadcast adverts to aliens |url=https://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2008/03/07/scispace107.xml |url-status=dead |archive-url=https://web.archive.org/web/20081019214608/http://www.telegraph.co.uk/earth/main.jhtml?xml=%2Fearth%2F2008%2F03%2F07%2Fscispace107.xml |archive-date=October 19, 2008 |access-date=July 15, 2009 |work=Telegraph |location=London |df=mdy-all}}</ref>

Doritos was the main sponsor of [[Wolverhampton Wanderers F.C.|Wolverhampton Wanderers]] for the 2002/03 and 2003/04 seasons, the latter of which was spent in the [[Premier League]]. Doritos officially sponsored the "Hail to the Cheese [[Stephen Colbert]]'s Nacho Cheese Doritos 2008 Presidential Campaign Coverage."<ref name="colbert-vid">{{Cite web |date=October 18, 2007 |title=Colbert video from Comedy Central |url=http://www.indecision2008.com/blog.jhtml?c=vc&videoId=118650 |url-status=live |archive-url=https://web.archive.org/web/20080325014936/http://www.indecision2008.com/blog.jhtml?c=vc&videoId=118650 |archive-date=March 25, 2008 |access-date=July 15, 2009 |website=Indecision2008.com}}</ref> The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund ''[[The Colbert Report]]''. He claimed that he would not use his show to [[product plug|plug]] Doritos, but plugged the chips during these claims. After the campaign flopped, Colbert joked that his "body will stop producing bright orange waste."<ref name="Hollywood Reporter">{{Cite news |last=Schiller |first=Gail |title=Doritos still the word for Colbert |url=http://www.hollywoodreporter.com/news/doritos-still-word-colbert-154442 |access-date=November 23, 2016 |work=The Hollywood Reporter}}{{cbignore|bot=medic}}</ref> In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries.<ref name="Comedy Central">{{Cite web |title=For the First Time-Ever 'The Colbert Report' Hits the Road – 'The Colbert Report: Dorito's Spicy Sweet Pennsylvania Primary Coverage From Chili-Delphi |url=https://news.yahoo.com/s/usnw/20080318/pl_usnw/for_the_first_time_ever__the_colbert_report__hits_the_road____the_colbert_report__dorito_s_spicy_sweet_pennsylvania_primary_cov |access-date=April 4, 2008}}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>

In 2010, Doritos Canada launched a "Viralocity" competition, asking the public to name a new flavor and to produce an online video advertising the fictional new flavor. Natalie Armstrong submitted her video, and before long she received the most points based on numerous factors, including most widely viewed, winning a cash prize.<ref>{{Cite news |last=Brown |first=Davis |date=February 8, 2010 |title=Doritos wants chip-namers to go viral |url=http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100208_145754_9964 |url-status=dead |archive-url=https://web.archive.org/web/20100627063122/http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100208_145754_9964 |archive-date=June 27, 2010 |access-date=February 23, 2010 |publisher=Marketer News |df=mdy-all}}</ref>

In 2010, Doritos launched for the first time in [[New Zealand]] with Nacho Cheese, Cheese Supreme, Salsa, and Salted flavors. It replaced the long-running [[CC's]] brand.

On September 20, 2011, retired Frito-Lay marketing executive Arch West, who was credited for creating Doritos as the first national tortilla chip brand, died in Dallas at age 97.<ref name="West" /> It is said that corporate response showed little enthusiasm to the tortilla chip idea, but more marketing research led to the Doritos release.

To coincide with the 50th anniversary of [[Taco Bell]], Doritos and Taco Bell partnered to form the Doritos Locos Tacos, introduced on March 8, 2012. The [[taco]] is a standard Crunchy Taco. The taco comes either as a Doritos Locos Taco Supreme (ground beef, lettuce, diced tomatoes, shredded cheese, and sour cream), or a Regular Doritos Locos Taco (ground beef, lettuce, and shredded cheese), but the taco shell is made out of Nacho Cheese Doritos.<ref>{{Cite web |date=February 21, 2012 |title=Taco Bell, Doritos teaming for ultimate junk food treat |url=http://www.suntimes.com/business/10759056-420/taco-bell-doritos-teaming-for-ultimate-junk-food-treat.html |url-status=live |archive-url=https://web.archive.org/web/20130117082729/http://www.suntimes.com/business/10759056-420/taco-bell-doritos-teaming-for-ultimate-junk-food-treat.html |archive-date=January 17, 2013 |access-date=November 3, 2013 |website=[[Chicago Sun-Times]]}}</ref> From 1978 to 1997, both Taco Bell and Doritos were under the same corporate umbrella within [[PepsiCo]] until PepsiCo spun off its [[restaurant]] business into what would eventually become what is now [[Yum! Brands]].

In March 2012, a new line of Doritos were introduced: Doritos Jacked. The chips are 40% larger than standard Doritos.<ref>{{Cite web |date=March 16, 2012 |title=Doritos Unveils 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos JACKED Tortilla Chips |url=http://www.pepsico.com/PressRelease/Doritos-Unveils-56-Foot-Tall-Vending-Machine-at-South-by-Southwest-to-Debut-Ampe03162012.html |url-status=dead |archive-url=https://web.archive.org/web/20120418124747/http://www.pepsico.com/PressRelease/Doritos-Unveils-56-Foot-Tall-Vending-Machine-at-South-by-Southwest-to-Debut-Ampe03162012.html |archive-date=April 18, 2012 |access-date=April 14, 2012 |publisher=Frito-Lay North America |df=mdy-all}}</ref>

In March 2013, Doritos redesigned its packaging and [[logo]] as part of its first global marketing campaign. The "For the Bold" campaign will use [[crowdsourcing]] initiatives from 37 countries, emphasizing Dorito's focus on its consumers "living for the moment" attitude. The campaign kicked off at the [[South by Southwest]] Music Conference.<ref>{{Cite news |date=March 8, 2013 |title=Doritos launches first ever global campaign |url=http://www.marketingweek.co.uk/sectors/food-and-drink/doritos-launches-first-ever-global-campaign/4005953.article |url-status=live |archive-url=https://web.archive.org/web/20130420022709/http://www.marketingweek.co.uk/sectors/food-and-drink/doritos-launches-first-ever-global-campaign/4005953.article |archive-date=April 20, 2013 |access-date=April 17, 2013 |work=Marketing Week}}</ref>

In April 2013, Doritos released Doritos Locos Chips with Nacho Cheese and Cool Ranch to match Taco Bells campaign.
In July 2014, [[7-11]] released a new snack called Doritos Loaded. The breaded cheese snack was released by PepsiCo's as its first frozen food product, also available in grocery stores.<ref>{{Cite web |title=PepsiCo 2015 Annual Report |url=http://www.pepsico.com/docs/album/annual-reports/pepsico-2015-annual-report_final_s57dqszgmy22ggn.pdf?sfvrsn%3D0 |url-status=live |archive-url=https://web.archive.org/web/20160327133420/http://www.pepsico.com/docs/album/annual-reports/pepsico-2015-annual-report_final_s57dqszgmy22ggn.pdf?sfvrsn=0 |archive-date=March 27, 2016 |access-date=2016-04-02 |df=mdy}}</ref><ref>{{Cite web |title=Doritos Loaded Nacho Cheese Breaded Cheese Snacks, 15 oz - Walmart.com |url=http://www.walmart.com/ip/Doritos-Loaded-Nacho-Cheese-Breaded-Cheese-Snacks-15-oz/46646077 |url-status=live |archive-url=https://web.archive.org/web/20160509094052/http://www.walmart.com/ip/Doritos-Loaded-Nacho-Cheese-Breaded-Cheese-Snacks-15-oz/46646077 |archive-date=May 9, 2016 |access-date=2016-05-08 |website=Walmart.com}}</ref>

Current flavors of Doritos (as of November 2014) marketed in Canada are Nacho Cheese, Zesty Cheese, Cool Ranch, Spicy Nacho, Jalapeño Cheddar, Intense Pickle, Roulette (Nacho Cheese with 1 in 7 chips being hot) and Sweet Chili Heat. Brief stints of Jacked, Taco, Guacamole, Locos Nacho (taco and nacho), Locos Cool Ranch (taco and cool ranch) and Ketchup have been introduced with Guacamole lined to make a return in early 2015. Doritos Roasted Corn, Tapatio Hot Sauce, and Salsa Verde are also popular American flavors. Other Lines of Doritos are Doritos Jacked flavors such as Buffalo Wings and Spicy Street Taco and the Dinamita flavor lines shaped in tubes. Dinamita come in flavors such as Chile Limon, Nacho Picoso, and Spicy Habanero flavors.<ref>{{Cite web |title=Full List of Brands |url=http://www.fritolay.com/snacks/product-page/doritos/doritos-salsa-verde-flavored-tortilla-chips |url-status=live |archive-url=https://web.archive.org/web/20150123191018/http://www.fritolay.com/snacks/product-page/doritos/doritos-salsa-verde-flavored-tortilla-chips |archive-date=January 23, 2015 |access-date=January 23, 2015 |publisher=Frito-Lay North America}}</ref>

In January 2017, Doritos entered the Indonesian market. Flavors of Doritos marketed in Indonesia include Nacho Cheese, Barbecue and Roasted Corn, both of which are distributed by [[Indofood]].<ref>{{Cite web |date=January 12, 2017 |title=Doritos Resmi Beredar di Indonesia, Ketahui Tempat Anda Bisa Beli |url=http://www.radarempoa.com/2017/01/tempat-beli-doritos-di-indonesia.html |url-status=live |archive-url=https://web.archive.org/web/20170425025933/http://www.radarempoa.com/2017/01/tempat-beli-doritos-di-indonesia.html |archive-date=April 25, 2017 |access-date=April 24, 2017}}</ref> It was initially imported from Saudi Arabia. From late 2017, it was produced locally by Indofood Fritolay Makmur (currently Indofood Fortuna Makmur) at its factory in Tangerang, Indonesia. In September 2021, Indofood-produced Doritos was renamed to Maxicorn because the license agreement between Indofood Fritolay Makmur and PepsiCo had ended.<ref>{{Cite web |date=August 7, 2021 |title=Nggak Hilang dari Indonesia, Lay's, Cheetos, dan Doritos Cuma Ganti Nama? Trademark-nya Udah Didaftarin! |url=https://hai.grid.id/read/072825875/nggak-hilang-dari-indonesia-lays-cheetos-dan-doritos-cuma-ganti-nama-trademark-nya-udah-didaftarin.html |url-status=live |archive-url=https://web.archive.org/web/20211026232037/https://hai.grid.id/read/072825875/nggak-hilang-dari-indonesia-lays-cheetos-dan-doritos-cuma-ganti-nama-trademark-nya-udah-didaftarin.html |archive-date=October 26, 2021 |access-date=October 15, 2021}}</ref> In March 2025, Doritos was reintroduced in Indonesia, which is currently produced by PT PepsiCo Indonesia Foods and Beverages in [[Cikarang]], [[Bekasi Regency]], [[West Java]], is available in two flavors, Roasted Corn and Salsa.