Editing Disney Comics (publishing) (section)

===Planned expansion===
In this period, aggressive plans for expansion were announced. At one [[San Diego Comic-Con International|Comic Con]] panel, slides of a realistic European barbarian strip were previewed as one of many new titles in development. One planned imprint, '''Vista Comics''', would showcase superheroes, many to be adapted from Disney films such as ''[[Tron]]'' and ''[[The Scarecrow of Romney Marsh]]'', and was being developed by comic book writer and animated TV story-editor [[Martin Pasko]]. A second imprint, '''Touchmark Comics''' (named to echo Disney's [[Touchstone Pictures]] label for adult-targeted films) was actually announced, with former [[DC Comics]] editor Art Young at its head. Among the scripts Touchmark acquired were ''[[Enigma (Vertigo)|Enigma]]'' by [[Peter Milligan]] and ''[[Sebastian O]]'' by [[Grant Morrison]].<ref>{{Cite web |last=Klein |first=Todd |date=2008-09-12 |title=Logos That Never Were: TOUCHMARK |url=https://kleinletters.com/Blog/logos-that-never-were-touchmark/ |access-date=2023-05-28 |website=Todd's Blog |language=en-US}}</ref>  A third imprint, '''Hollywood Comics''', was to be modeled after the newly launched [[Hollywood Pictures]] film label and offered a 64-page graphic novel adaptation of Hollywood Pictures' first film, ''[[Arachnophobia (film)|Arachnophobia]]'', as its debut offering. An adaptation of the ''[[Final Fantasy]]'' video game franchise (specifically ''[[Final Fantasy II]]'') was also in the works, with [[Kurt Busiek]] writing at least two issues.<ref>{{Cite web |last=Dan |date=2014-02-17 |title=I Can Break Away: The Disney Comics Story (1990-1993): The Disney EXPLOSION!!! |url=http://icanbreakaway.blogspot.com/2014/02/the-disney-comics-story-1990-1993_5112.html |access-date=2023-05-28 |website=I Can Break Away}}</ref>

Editor-in-Chief [[Len Wein]]'s [[Marvel Comics]]-esque approach to the Disney characters was criticized by many older Disney fans.{{Citation needed|date=January 2010}} The hiring of Wein has been championed by the comic book creative community as an alternative to the much disliked former Marvel Comics Editor-in-Chief [[Jim Shooter]], who had made a favorable impression when interviewed by Disney management.<ref>[http://www.jimshooter.com/2011/09/disney-adventures.html "Disney Adventures"], Jim Shooter's blog</ref>{{Better source needed|date=October 2013}} Prior to the launch of the comics division, Disney management proclaimed their intention to quickly become a dominant presence in the comic book market, competing with industry leaders [[DC Comics|DC]] and [[Marvel Comics|Marvel]].