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== Brand portfolio == {| class="wikitable" !Name !Launched !Discon{{shy}}tinued !Notes |- |Diet Coke | style="text-align:center;" |1982 | {{n/a}} | The original variety. It was the first variant of [[Coca-Cola]] to be produced without [[sugar]]. |- |[[Diet Coke Caffeine-Free|Caffeine-Free Diet Coke]] | style="text-align:center;" |1983 | {{n/a}} |Diet Coke without the [[caffeine]]. It was the first extension of the Diet Coke formula. It is sold in the United States, Canada, Spain and the United Kingdom. It has also been sold in Benelux territories, Puerto Rico, Japan, Bermuda, Cyrus, France, Germany, Portugal, Australia and New Zealand. |- |[[Coca-Cola Cherry|Diet Cherry Coke/Diet Coke Cherry]] | style="text-align:center;" |1986 | style="text-align:center;" | | Diet Coke with a cherry flavor. It was originally sold in the United States and was later made available in Canada, and eventually in the United Kingdom in 2006. It was replaced in both territories with Diet Coke Feisty Cherry in 2018, although remained available for a limited time in the former country via Amazon.com during the time of the new flavor rollout,<ref name="coca-colacompany.com">{{cite web |title=You've Got Questions, We've Got Answers: Diet Coke Relaunch FAQ |url=http://www.coca-colacompany.com/stories/diet-coke-faq |url-status=live |archive-url=https://web.archive.org/web/20180424075802/https://www.coca-colacompany.com/stories/diet-coke-faq |archive-date=April 24, 2018 |access-date=March 15, 2018}}</ref> but has since been discontinued. It still currently remains available from [[Coca-Cola Freestyle]] machines. The drink will return to Canada as a permanent variety in 2025, and in the United States under its original Diet Cherry Coke name during the summer.<ref>https://www.thestreet.com/restaurants/coca-cola-brings-back-iconic-flavor-in-classic-packaging</ref> |- |[[Coca-Cola with Lemon|Diet Coke with Lemon]] | style="text-align:center;" |2001 | style="text-align:center;" | |Diet Coke with a lemon flavor. Available in several territories. |- |[[Vanilla Coke|Diet Vanilla Coke/Diet Coke Vanilla]] | style="text-align:center;" |2002 | style="text-align:center;" | |Diet Coke with a vanilla flavor. It was sold in the United States, Canada, United Kingdom, Hong Kong, New Zealand, Australia and Belgium. It was discontinued as a physical product in 2006 in the US, and is currently only available as a selection in [[Coca-Cola Freestyle]] machines. |- |[[Coca-Cola with Lime|Diet Coke with Lime]] | style="text-align:center;" |2004 | style="text-align:center;" | |Diet Coke with a lime flavor. It was sold in many territories including the United States, United Kingdom, Benelux territories, France, Mexico, Fiji, Sweden and Canada. |- |[[Coca-Cola Raspberry|Diet Coke Raspberry]] | style="text-align:center;" |June 1, 2005 | style="text-align:center;" |End of 2005 |Diet Coke with a raspberry flavor. Only Available in New Zealand. Also available through [[Coca-Cola Freestyle]] machines. |- |[[Coca-Cola Citra|Coca-Cola Light Citra/Diet Coke with Citrus Zest]] | style="text-align:center;" |2005 | style="text-align:center;" |2018 |Diet Coke with a lemon and lime flavor. Only available in Mexico and the United Kingdom. |- |Diet Coke Sweetened with Splenda | style="text-align:center;" |2005 | style="text-align:center;" |2024 |A version that was sweetened with [[Splenda]]. Diet Coke with Splenda contained 2.83 mgs of [[caffeine]] per fluid ounce. The drink contained [[acesulfame potassium]] and sucralose; [[aspartame]] was used previously as sweetener. |- |[[Coca-Cola Black Cherry Vanilla|Diet Coke Black Cherry Vanilla]] | style="text-align:center;" |2006 | style="text-align:center;" |2007 |Diet Coke with a combination of black cherry and Vanilla flavors. Only available in the U.S. |- |[[Coca-Cola Light Sango]] | style="text-align:center;" |2005 | style="text-align:center;" |2010's |Coca-Cola Light with a blood orange flavor. Only available in Belgium, France and Luxembourg. |- |[[Diet Coke Plus|Diet Coke Plus Vitamins]] | style="text-align:center;" |2007 | style="text-align:center;" |2011 |Diet Coke with a combination of vitamins and minerals. Sold in many international territories including Mexico, the United Kingdom, the Netherlands, Belgium and Japan. |- |[[Diet Coke Plus|Diet Coke Plus Antioxidant]] | style="text-align:center;" |2007 | style="text-align:center;" |unknown |Diet Coke with a combination of antioxidants and a Green Tea flavor. Sold in many international territories including Mexico, the United Kingdom, the Netherlands, Belgium, Germany and Japan. |- |[[Diet Coke Plus]] | style="text-align:center;" |2007 | style="text-align:center;" |2011 |Diet Coke with a combination of vitamins and minerals. Sold in the United States, it differs from the variants used overseas. |- |[[Diet Coke Plus|Coca-Cola Light Lemon-C]] | style="text-align:center;" |2008 | style="text-align:center;" |2017 | Lemon-flavored Coca-Cola Light with a combination of vitamins and minerals. Sold in Germany, originally under the name of Coca-Cola Light Plus Lemon-C. The original formula would replace it in 2017. |- |Diet Coke Feisty Cherry | style="text-align:center;" |2018 | style="text-align:center;" |2020 |Diet Coke with a "spicy" cherry flavor. Available in the UK, U.S. and Canada, replacing the former Diet Coke with Cherry flavor. |- |Diet Coke Ginger Lime | style="text-align:center;" |2018 | style="text-align:center;" |2020 |Diet Coke with a combination of Ginger and Lime flavors. It was sold in the United States, Canada, United Kingdom, Italy, Benelux territories and Germany. In the U.S. and Canada, it replaced the former Diet Coke with Lime flavor. |- |Diet Coke Twisted Mango | style="text-align:center;" |2018 | style="text-align:center;" |2020 |Diet Coke with a Mango flavor. It was sold in the United States, Canada, United Kingdom, Italy, Benelux territories, Sweden and Germany. It is called "Exotic Mango" outside North America. |- |Diet Coke Zesty Blood Orange | style="text-align:center;" |2018 | style="text-align:center;" |2020 |Diet Coke with a Blood Orange flavor, similar to [[Coca-Cola Light Sango]]. It was sold in the United States, Canada and the United Kingdom. |- |Diet Coke Ginger Lemon | style="text-align:center;" |2018 | style="text-align:center;" |2020 |Diet Coke with a combination of Ginger and Lemon flavors. Exclusively sold in the United States from [[Coca-Cola Freestyle]] machines. |- |Diet Coke Strawberry Guava | style="text-align:center;" |2019 | style="text-align:center;" |2020 |Diet Coke with a [[Psidium cattleyanum]] flavor. Available in the United States. |- |Diet Coke Blueberry Acai | style="text-align:center;" |2019 | style="text-align:center;" |2020 |Diet Coke with an [[AΓ§aΓ]] [[Blueberry]] flavor. Available in the United States. |- |Diet Coke Twisted Strawberry | style="text-align:center;" |2019 | style="text-align:center;" |2020 |Diet Coke with a Strawberry flavor. Available in the United Kingdom. |- |Coca-Cola Light Taste Pineapple | style="text-align:center;" |2019 | style="text-align:center;" |2020 |Coca-Cola Light with a [[Pineapple]] flavor, only sold in Benelux territories. |- |Coca-Cola Light Taste Goji Berry Lime | style="text-align:center;" |2019 | style="text-align:center;" |2020 |Coca-Cola Light with a [[Goji]] and lime flavor, only sold in Benelux territories. |} === Product timeline === {{Main|History of Coca-Cola}} * 1982 β Diet Coke is introduced, becoming the largest-selling low-calorie soft drink in America. * 1983 β Diet Coke is introduced in the UK. * 1986 β Diet Cherry Coke is introduced in American markets. * 1994 β Diet Coke changes logo. * 1999 β Diet Cherry Coke changes logo. * 2001 β Diet Coke with Lemon is introduced. * 2002 β Diet Vanilla Coke is introduced. ** Diet Coke and Diet Cherry Coke change logo. * 2004 β Diet Coke with Lime is introduced. ** Diet Coke with Lemon changes logo. * 2005 β Diet Coke sweetened with [[Splenda]] is introduced. ** Diet Cherry Coke and Diet Vanilla Coke change logos and are renamed. * 2006 β Diet Coke Black Cherry Vanilla is introduced. ** Diet Coke with Lemon and Diet Coke Vanilla are discontinued. * 2007 β Diet Coke Plus is introduced.<ref>"[http://www.dietcoke.com/about-diet-coke/our-story.jsp The Diet Coke Story] {{Webarchive|url=https://web.archive.org/web/20090721001911/http://www.dietcoke.com/about-diet-coke/our-story.jsp|date=July 21, 2009}}." Diet Coke. *2010 β The Coca-Cola Company, Web. January 29, 2010.</ref><ref>"[http://www.solarnavigator.net/sponsorship/coca_cola.htm Cola Marketing History] {{Webarchive|url=https://web.archive.org/web/20100125030539/http://www.solarnavigator.net/sponsorship/coca_cola.htm|date=January 25, 2010}}." Solar Navigator. 2008. Max Energy Limited, Web. January 29, 2010.</ref> ** Diet Coke Black Cherry Vanilla is discontinued. ** Diet Coke and its six flavors changes logo. * 2011 β Diet Coke surpasses Pepsi in sales for the first time to become the second most popular soda in the United States after Coca-Cola.<ref>{{cite web |title=Top-10 CSD Companies and Brands for 2010 |url=http://www.beverage-digest.com/pdf/top-10_2011.pdf |archive-url=https://web.archive.org/web/20110610070048/http://beverage-digest.com/pdf/top-10_2011.pdf |archive-date=June 10, 2011 |access-date=July 8, 2011 |publisher=John Sicher, Editor & Publisher, Beverage Digest Company L.L.C.}}</ref> * 2013 β In the UK, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in the UK with 150 of Britain's most popular names for a summer-long "Share a Coke" campaign.<ref>{{cite web |year=2013 |title=CocaβCola Bottles History |url=http://www.coca-cola.co.uk/125/coca-cola-bottles-history.html |url-status=live |archive-url=https://web.archive.org/web/20130515033345/http://www.coca-cola.co.uk/125/coca-cola-bottles-history.html |archive-date=May 15, 2013 |access-date=May 28, 2013 |publisher=Coca-Cola GB |location=[[London]], UK}}</ref><ref>{{cite news |date=May 27, 2013 |title=Share a Coke: Is your name on the list? |newspaper=[[The Belfast Telegraph]] |publisher=[[Independent News & Media]] |location=[[Belfast]], UK |url=http://www.belfasttelegraph.co.uk/lifestyle/share-a-coke-is-your-name-on-the-list-29298254.html |url-status=live |access-date=May 28, 2013 |archive-url=https://web.archive.org/web/20130527061305/http://www.belfasttelegraph.co.uk/lifestyle/share-a-coke-is-your-name-on-the-list-29298254.html |archive-date=May 27, 2013}}</ref> * 2014 β In the U.S. Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in the US with 150 of America's most popular names for a summer-long "Share a Coke" campaign * 2014 β Diet Coke invites consumers to 'Get A Taste' of the good life. This campaign asks the question "what if life tasted this good?". Television commercials debuted September 24. The first commercial take place on an airplane when a woman is surrounded by crying babies but takes a sip of Diet Coke and opens her eyes into a speak-easy party. * 2018 β On January 22, Diet Coke introduced Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango flavors in a skinny can, targeting [[millennials]].<ref>{{cite news |last=Meyer |first=Zlati |date=January 10, 2018 |title=Big changes coming to Diet Coke with 4 new flavors |work=[[USA Today]] |url=http://www.citizen-times.com/story/money/2018/01/10/diet-coke-fizzes-up-its-line-up-4-new-flavors/1020163001/ |url-status=live |access-date=January 11, 2018 |archive-url=https://web.archive.org/web/20230423105228/https://www.citizen-times.com/story/money/2018/01/10/diet-coke-fizzes-up-its-line-up-4-new-flavors/1020163001/ |archive-date=April 23, 2023}}</ref> * 2019 β Diet Coke added two new flavors, Blueberry Acai and Strawberry Guava to their "Because I Can" Campaign line.<ref>{{Cite web |title=Diet Coke Unveils New Flavors and Marketing as Brand Refresh Enters Second Year |url=https://www.coca-colacompany.com/stories/diet-coke-unveils-new-flavors-and-marketing-as-brand-refresh-ent |url-status=live |archive-url=https://web.archive.org/web/20190703182326/https://www.coca-colacompany.com/stories/diet-coke-unveils-new-flavors-and-marketing-as-brand-refresh-ent |archive-date=July 3, 2019 |access-date=July 3, 2019}}</ref>
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