Editing Dave Winer (section)

===Years at UserLand===
{{main|UserLand Software}}

Winer founded [[UserLand Software]] in 1988<ref name=outliners-and-programming /> and served as the company's CEO until 2002.

UserLand's original flagship product, [[Userland Software#Frontier|Frontier]], was a system-level [[scripting language|scripting]] environment for the [[Mac (computer)|Mac]].  Winer's pioneering weblog, ''Scripting News'', takes its name from this early interest. Frontier was an outliner-based scripting language, echoing Winer's longstanding interest in outliners and anticipating code-folding editors of the late 1990s.
Winer became interested in web publishing while helping automate the production process of the strikers' online newspaper during San Francisco's [[San Francisco newspaper strike of 1994|newspaper strike]] of November 1994,<ref name="rosenbergEverything">{{Cite book |last=Rosenberg |first=Scott |title=Say Everything: How Blogging Began, What It's Becoming, and Why It Matters |date=June 16, 2009 |publisher=Crown |isbn=978-0-307-45138-5 |edition=eBook |location=New York, NY, USA |chapter=The unedited voice of a person: '''Dave Winer'''}}</ref>{{rp|50}} According to [[Newsweek]], through this experience, he "revolutionized Net publishing."<ref>{{Cite news |date=February 27, 1995 |title=50 For The Future |work=Newsweek |url=http://www.newsweek.com/id/106555/output/print |url-status=dead |access-date=May 10, 2009 |archive-url=https://archive.today/20120905114914/http://www.newsweek.com/id/106555/output/print |archive-date=September 5, 2012}}</ref> Winer subsequently shifted the company's focus to online publishing products, enthusiastically promoting and experimenting with these products while building his websites and developing new features. One of these products was [[Userland Software#Frontier|Frontier]]'s NewsPage Suite of 1997, which supported the publication of Winer's ''Scripting News'' and was adopted by a handful of users who "began playing around with their own sites in the Scripting News vein."<ref name=rosenbergEverything/>{{rp|59}} These users included notably [[Chris Gulker]] and [[Jorn Barger]], who envisaged blogging as a [[social networking service|networked]] practice among users of the software.<ref>{{Cite conference |last=Ammann |first=Rudolf |year=2009 |title=Jorn Barger, the NewsPage network and the emergence of the weblog community |url=http://tawawa.org/ark/p/jorn-barger-community.html |location=Torino, Italy |publisher=ACM |pages=279–288 |doi=10.1145/1557914.1557962 |isbn=978-1-60558-486-7 |access-date=July 15, 2009 |book-title=Proceedings of the 20th ACM conference on hypertext and hypermedia}}</ref>

Winer was named a Seybold Fellow in 1997, to assist the executives and editors that comprised the Seybold Institute in ensuring "the highest quality and topicality" in their educational program, the [[Seybold Seminars]]; the honor was bestowed for his "pioneering work in web-based publishing systems."<ref>{{Cite web |year=1997 |title=The Seybold Institute, Seybold Fellows: Dave Winer |url=http://www.seyboldseminars.com/News/fellows.html |archive-url=https://web.archive.org/web/19971018032643/http://www.seyboldseminars.com/News/fellows.html |archive-date=October 18, 1997 |access-date=March 17, 2016}}</ref> Keen to enter the "competitive arena of high-end Web development,"<ref>{{Cite journal |last=Morgenstern |first=David |date=June 26, 1998 |title=Frontier blazing Internet trail |url=https://macweek.zdnet.com/1224-0627/nw_frontier.html |url-status=dead |archive-url=https://web.archive.org/web/20001003104131/http://macweek.zdnet.com/1224-0627/nw_frontier.html |archive-date=October 3, 2000 |access-date=May 31, 2010 |journal=MacWeek}}</ref> Winer then came to collaborate with [[Microsoft]] and jointly developed the [[XML-RPC]] protocol. This led to the creation of [[Simple Object Access Protocol|SOAP]], which he co-authored with [[Microsoft]]'s [[Don Box]], Bob Atkinson, and Mohsen Al-Ghosein.

In December 1997, acting on the desire to "offer much more timely information,"<ref>{{Cite news |last=Gillmor |first=Dan |date=December 6, 1998 |title=Small portals prove that size matters |work=San Jose Mercury News |url=http://www.cse.iitb.ac.in/~soumen/focus/DanGillmor19981206.htm |access-date=July 20, 2010}}</ref> Winer designed and implemented an [[XML]] syndication format for use on his ''Scripting News'' weblog,<ref>{{Cite news |last=O'Reilly |first=Tim |date=September 30, 2005 |title=Blogging and the Wisdom of Crowds |publisher=O'Reilly and Associates |url=http://tim.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=3 |url-status=dead |access-date=January 29, 2007 |archive-url=https://web.archive.org/web/20060518113913/http://tim.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=3 |archive-date=May 18, 2006}}</ref><ref>{{Cite web |last=Winer |first=Dave |date=December 15, 1997 |title=Scripting News in XML |url=http://www.scripting.com/davenet/1997/12/15/scriptingNewsInXML.html |access-date=October 31, 2006 |publisher=[[Scripting News]]}}</ref> thus making an early contribution to the [[history of web syndication technology]]. By December 2000, competing dialects of [[RSS]] included several varieties of [[Netscape]]'s RSS, Winer's RSS 0.92, and an [[Resource Description Framework|RDF]]-based RSS 1.0. Winer continued to develop the branch of the RSS fork originating from RSS 0.92, releasing in 2002 a version called RSS 2.0.<ref>{{Cite web |title=RSS 2.0 specification |url=http://validator.w3.org/feed/docs/rss2.html |access-date=March 17, 2016 |website=w3.org}}</ref> Winer's advocacy of web syndication in general and RSS 2.0 in particular convinced many news organizations to syndicate their news content in that format.<ref>{{Cite news |last=Kanes |first=Margaret |date=March 20, 2003 |title=Old data update tool gains new converts |publisher=CNET News |url=http://news.cnet.com/2100-1032-993344.html |access-date=January 26, 2007}}</ref> For example, in early 2002 ''[[The New York Times]]'' entered an agreement with UserLand to syndicate many of their articles in RSS 2.0 format.<ref>{{Cite news |date=July 20, 2004 |title=NYTimes.com Expands Its RSS Feeds to 27 Categories |work=The New York Times(press release) |url=http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-newsArticle&ID=593901 |access-date=January 26, 2007}}</ref> Winer resisted calls by technologists to have the shortcomings of RSS 2.0 improved. Instead, he froze the format and turned its ownership over to [[Harvard University]].<ref>{{Cite news |last=Festa |first=Paul |date=August 4, 2003 |title=Dispute exposes bitter power struggle behind Web logs |work=CNET News |url=http://news.cnet.com/Battle-of-the-blog/2009-1032_3-5059006.html}}</ref>

With products and services based on UserLand's [[Userland Software#Frontier|Frontier]] system, Winer became a leader in blogging tools from 1999 onward,<ref>{{Cite book |last=Gillmor |first=Dan |title=We the Media: Grassroots Journalism by the People, for the People |year=2004 |chapter=The Read-Write Web |access-date=May 31, 2010 |chapter-url=http://authorama.com/we-the-media-3.html}}</ref> as well as a "leading evangelist of weblogs."<ref name="almost-famous" />  In 2000 Winer developed the Outline Processor Markup Language [[OPML]], an [[XML]] format for [[Outline (summary)|outlines]], which originally served as the native file format for [[Radio UserLand]]'s [[outliner]] application and has since been adopted for other uses, the most common being to exchange lists of [[web feeds]] between web [[feed aggregator]]s. UserLand was the first to add an "enclosure" tag in its RSS, modifying its blog software and its aggregator so that bloggers could easily link to an audio file (see  [[podcast]]ing and [[history of podcasting]]).

In February 2002 Winer was named one of the "Top Ten Technology Innovators" by [[InfoWorld]].<ref>{{Cite web |last=Udell |first=Jon |date=February 27, 2002 |title=Top ten technology innovators: Dave Winer |url=http://www.infoworld.com/articles/fe/xml/02/03/04/020304fewiner.html |archive-url=https://web.archive.org/web/20041104022339/http://www.infoworld.com/articles/fe/xml/02/03/04/020304fewiner.html |archive-date=November 4, 2004 |access-date=May 13, 2009 |website=Infoworld}}</ref>

In June 2002 Winer underwent life-saving [[coronary artery bypass surgery|bypass surgery]]<ref>{{Cite news |last=Gillmor |first=Steve |date=January 3, 2003 |title=And the winner is ... |work=InfoWorld |url=http://www.infoworld.com/article/2682495/operating-systems/and-the-winner-is----.html |access-date=May 2, 2012}}</ref> to prevent a heart attack and as a consequence stepped down as CEO of [[UserLand Software|UserLand]] shortly after.<ref>{{Cite web |last=Winer |first=Dave |date=March 12, 2007 |title=An untold story of UserLand |url=http://www.scripting.com/stories/2007/03/12/anUntoldStoryOfUserland.html |access-date=August 8, 2008 |website=Scripting News}}</ref> He remained the firm's majority shareholder, however, and claimed personal ownership of [[Weblogs.com]].