Editing Cenovis (section)

== Revival ==
Cenovis yeast extract was developed during times of economic crisis, aimed at replacing meat products like [[sausage]]s. It is economical, long-lasting without refrigeration, and shares similarities with the Australian spread Vegemite. However, unlike Vegemite, which has become a staple in the harsh environment of the Australian outback, Cenovis has seen a decline in sales in Switzerland. In German-speaking Switzerland, it remains popular among the older generation, while in French-speaking Switzerland, it only gained traction after being relaunched by Michel Yagchi in 1999, with the help of Didier Fischer and Frank Guemara, who applied modern marketing techniques to rejuvenate the brand.<ref>{{cite web|url=http://www.domainepublic.ch/files/articles/html/8897.shtml|title="Marques suisses, Cenovis: Le réseau de la tartine"|trans-title=Swiss brands: the network of spreads for your bread|publisher=Marco Danesi|year=2005|access-date=2005-12-23|archive-url=https://web.archive.org/web/20070529192344/http://www.domainepublic.ch/files/articles/html/8897.shtml|archive-date=2007-05-29|url-status=dead}}</ref>

On 29 February 2008, Michel Yagchi transferred the brand, acquired in 1999, to Gustav Gerig AG, an [[Aargau]] company, and the product thereby returned to its [[Canton (administrative division)|canton]] of origin.<ref>{{cite news|url=http://www.letemps.ch/Page/Uuid/488c4638-aa05-11dd-bf59-ad3d6140ad87/Le_Cenovis_retourne_en_Argovie |title=Le Cenovis retourne en Argovi |trans-title=Cenovois returns to Aargau |journal=Le Temps |series=Economie & Finance |year=2008 |location=Geneva, Switzerland |access-date=2010-12-12 |url-status=dead |archive-url=https://web.archive.org/web/20090705081314/http://www.letemps.ch/Page/Uuid/488c4638-aa05-11dd-bf59-ad3d6140ad87/Le_Cenovis_retourne_en_Argovie |archive-date=July 5, 2009 }}</ref>

Cenovis has been manufactured by Sonaris AG in [[Arisdorf|Arisdorf BL]] since 2008. Sonaris AG was founded in [[Rheinfelden (Aargau)|Rheinfelden AG]] in 1997 as the successor company to Leiber Vitamin-Hefe AG. From then on, the production rights for the production of the Cenovis extract were held by the company Sonaris AG, which relocated its headquarters from Rheinfelden to Arisdorf in 2003.<ref>{{Cite web |title=Handelsregister No 48 Mittwoch, 12.03.2003 121. Jahrgang |url=https://www.shab.ch/shabforms/servlet/Search?EID=7&DOCID=901310 |access-date=2023-08-01}}</ref> In 2008, Cenovis' Swiss trademark rights  were bought back by Sonaris AG.<ref>{{Cite web |last=Haller |first=Daniel |date=2011-03-29 |title=Cenovis AG - Die Cenovis-Schnitte feiert ihren 80. |url=https://www.bzbasel.ch/basel/baselland/die-cenovis-schnitte-feiert-ihren-80-ld.2051770 |access-date=2023-08-01 |website=bz Basel |language=de}}</ref> International distribution, notably in France, uses the Sonaris brand instead. In 2013, the two companies Cenovis AG and Sonaris AG merged to form today's Cenovis AG, based in Arisdorf.<ref>{{Cite web |date=2013-05-13 |title=Cenovis und Sonaris haben fusioniert |url=https://www.foodaktuell.ch/2013/05/13/cenovis-und-sonaris-haben-fusioniert/ |access-date=2023-08-01 |website=foodaktuell |language=de-DE}}</ref>

The company presents the following story behind Cenovis:
<blockquote>"In 1931, a brewer recycled the yeast used for the fermentation of beer: vegetal substances very rich in vitamin B<sub>1</sub>. After several tests, the product was perfected and a group of Swiss brewers launched Cenovis; the product was an immediate success and the famous spread was so good that from 1955 it was included in the rations for [[Swiss Army|Swiss soldiers]]... Healthy and strong soldiers!"<ref name=cenovis>{{cite web |url=http://www.cenovis.ch/fr/tradition/ |title=Lorsqu'on allie la saveur à la santé ... |trans-title=When one combines flavour with health... |publisher=Cenovis.ch |date=1999 |access-date=2011-02-27 |url-status=dead |archive-url=https://web.archive.org/web/20110309124452/http://www.cenovis.ch/fr/tradition/ |archive-date=2011-03-09 }} (French)</ref>
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