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===Entrepreneurship and endorsements=== {{Main|Celebrity branding|Personal branding}} [[File:Beckswimbledon.jpg|thumb|right|175px|[[David Beckham]] is a successful entrepreneur, co-owning the [[Major League Soccer]] team [[Inter Miami]] and engaging in high-profile endorsements with brands such as [[Adidas]] and [[H&M]].]] Celebrity endorsements have proven very successful around the world where, due to increasing [[consumerism]], a person owns a "status symbol" by purchasing a celebrity-endorsed product.<ref>{{Cite web|url=https://medium.com/@14ideas/the-future-of-celebrity-endorsement-c04bcbaceb45|title=The Future of Celebrity Endorsement|date=April 19, 2019|website=Medium}}</ref><ref>{{Cite web|url=https://www.latimes.com/business/la-fi-apple-watch-status-symbol-20150424-story.html|title=Apple gets stars to set Watch's status|date=April 24, 2015|website=Los Angeles Times}}</ref><ref>{{Cite news|url=https://www.theguardian.com/media/2018/nov/18/water-bottle-status-symbol-reusable-fashion-statement|title=That's not just a water bottle β it's a status symbol|first=Nosheen|last=Iqbal|newspaper=The Observer |date=November 18, 2018|via=www.theguardian.com}}</ref> Although it has become commonplace for celebrities to place their name with endorsements onto products just for quick money, some celebrities have gone beyond merely using their names and have put their entrepreneurial spirit to work by becoming entrepreneurs by attaching themselves in the business aspects of entertainment and building their own business brand beyond their traditional salaried activities. Along with investing their salaried wages into growing business endeavors, several celebrities have become innovative business leaders in their respective industries. Numerous celebrities have ventured into becoming [[business mogul]]s and established themselves as entrepreneurs, idolizing many well known business leaders such as [[Bill Gates]], [[Richard Branson]] and [[Warren Buffett]]. For instance, former basketball player [[Michael Jordan]] became an entrepreneur involved with many sports-related ventures including investing a minority stake in the [[Charlotte Bobcats]], [[Paul Newman]] started his own [[salad dressing]] business after leaving behind a distinguished acting career, and rap musician [[Birdman (rapper)|Birdman]] started his own [[record label]], clothing line, and an [[oil well|oil business]] while maintaining a career as a rap artist. In 2014, [[David Beckham]] became co-owner of new [[Major League Soccer]] team [[Inter Miami CF|Inter Miami]], which began playing in 2020.<ref>{{cite news|url=http://www.miamiherald.com/2014/02/05/3914127/soccer-star-david-beckham-to-bring.html|title=Soccer star David Beckham to bring MLS team to Miami|work=The Miami Herald|first=Patricia|last=Mazzei|date=5 February 2014}}</ref> Former Brazil striker and World Cup winner [[Ronaldo (Brazilian footballer)|Ronaldo]] became the majority owner of La Liga club [[Real Valladolid]] in 2018.<ref>{{cite news |title=Ronaldo: Former Brazil striker buys controlling stake in Real Valladolid |url=https://www.bbc.co.uk/sport/football/45397137 |access-date=6 September 2018 |agency=BBC}}</ref> Other celebrities such as [[Tyler Perry]], [[George Lucas]], and [[Steven Spielberg]] have become successful entrepreneurs through starting their own film production companies and running their own [[movie studio]]s beyond their traditional activities.<ref>{{cite news |title=Paul Newman Donates Salad Dressing Ownership To Charity|url= http://www.looktothestars.org/news/890-paul-newman-donates-salad-dressing-value-to-charity|publisher= Look to the Stars|date= June 11, 2008|access-date=November 17, 2014}}</ref> [[File:LeBron James (1).jpg|thumb|175px|[[LeBron James]] has had endorsement contracts with [[AT&T]], [[The Coca-Cola Company]], [[Crypto.com]], [[General Motors]], [[PepsiCo]], [[McDonald's]], [[Nike, Inc.|Nike]], [[Upper Deck Company|Upper Deck]], [[Walmart]], and [[State Farm]].<ref name="StateFarm-USAToday">{{cite news|url=https://www.usatoday.com/money/advertising/2008-02-13-lebron-state-farm_N.htm|title=LeBron James enters partnership with State Farm|date=February 13, 2008|work=USA Today|access-date=October 27, 2009}}</ref><ref>{{cite news|author=Gise, Molly|title=McDonald's partners with LeBron James|url=http://www.nrn.com/breakingNews.aspx?id=378824|work=NRN.com|date=January 28, 2010}}</ref>]] [[Gossip magazine|Tabloid magazines]] and talk TV shows bestow a great deal of attention to celebrities. To stay in the public eye and build wealth in addition to their salaried labor, numerous celebrities have begun participating and branching into various business ventures and endorsements, which include: animation, publishing, fashion designing, cosmetics, [[consumer electronics]], household items and [[home appliance|appliance]]s, cigarettes, [[soft drink]]s and alcoholic beverages, hair care, hairdressing, [[jewelry design]], fast food, credit cards, video games, writing, and toys.<ref name="Forbes-2009">{{cite news |title=Best And Worst Celebrity Side Businesses |url=https://www.forbes.com/2008/07/22/stars-biz-successful-forbeslife-cx_dp_0722style_2.html= |work=Forbes |date=July 22, 2009 |access-date=November 17, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120118190511/http://www.forbes.com/2008/07/22/stars-biz-successful-forbeslife-cx_dp_0722style_2.html%3D |archive-date=January 18, 2012 |df=mdy-all }}</ref> In addition to these, some celebrities have been involved with some business and investment-related ventures also include: sports team ownership, [[fashion design|fashion retailing]], establishments such as restaurants, cafes, hotels, and casinos, movie theaters, advertising and event planning, management-related ventures such as [[sports management]], financial services, [[modeling agency|model management]], and [[talent management]], [[record label]]s, [[film production]], [[television producer|television production]], publishing [[book publisher|books]] and [[Music publisher (popular music)|music]], massage therapy, [[Beauty salon|salon]]s, health and fitness, and real estate.<ref name="Forbes-2009"/> Although some celebrities have achieved additional financial success from various business ventures, the vast majority of celebrities are not successful businesspeople and still rely on salaried labored wages to earn a living. Not all celebrities eventually succeed with their businesses and other related side ventures. Some celebrities either went [[wikt:broke|broke]] or filed for bankruptcy as a result of dabbling with such side businesses or endorsements.<ref>{{cite news|title=7 Most Embarrassing Celebrity Business Failures |url=http://www.growthink.com/business-plan/7_Most_Embarrassing_Celebrity_Business_Plan_Failures.html |publisher=Growthink |year=2007 |access-date=November 17, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110702110650/http://www.growthink.com/business-plan/7_Most_Embarrassing_Celebrity_Business_Plan_Failures.html |archive-date=July 2, 2011 |df=mdy }}</ref>
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