Editing Casino (section)

==Design==
Factors influencing gambling tendencies include sound, odour and lighting. Natasha Dow Schüll, an anthropologist at the [[Massachusetts Institute of Technology]], highlights the decision of the audio directors at Silicon Gaming to make its slot machines resonate in "the universally pleasant tone of C, sampling existing casino soundscapes to create a sound that would please but not clash".<ref>[https://www.theguardian.com/society/2013/jun/08/slot-machine-lose-lose-situation S] {{Webarchive|url=https://web.archive.org/web/20171020044638/https://www.theguardian.com/society/2013/jun/08/slot-machine-lose-lose-situation |date=2017-10-20 }} l [https://www.theguardian.com/society/2013/jun/08/slot-machine-lose-lose-situation Slot machines: a lose-lose situation]  (June 8, 2013). ''[[The Guardian]]'', Retrieved 2/9/2013.</ref>

Alan Hirsch, founder of the Smell & Taste Treatment and Research Foundation in [[Chicago]], studied the impact of certain scents on gamblers, discerning that a pleasant albeit unidentifiable odor released by [[Las Vegas]] slot machines generated about 50% more in daily revenue. He suggested that the scent acted as an aphrodisiac, causing a more aggressive form of gambling.<ref>"[http://www.timeoutchicago.com/things-to-do/casinos-gambling/14902383/the-psychology-behind-casino-design The psychology behind casino design] {{webarchive|url=https://web.archive.org/web/20130801080041/http://www.timeoutchicago.com/things-to-do/casinos-gambling/14902383/the-psychology-behind-casino-design |date=2013-08-01 }}", (August 24, 2011). ''[[Time Out Chicago]] {{Cite web|url=http://www.timeoutchicago.com/|title=Chicago news, events, restaurants, entertainment and things to do guide - Time Out Chicago |access-date=2013-09-02 |archive-url=https://web.archive.org/web/20130912001919/http://www.timeoutchicago.com/ |archive-date=2013-09-12 |url-status=bot: unknown}}'', Retrieved February 9, 2013.</ref>