Editing Buy Nothing Day (section)

===Commercials===
Beginning in the 1990s, ''Adbusters'' produced a commercial promoting Buy Nothing Day.<ref name="Report Card" /> The ad depicted North Americans as a belching pig, to symbolize their overconsumption, and cited statistics comparing North Americans' consumption to those of people in Mexico, China, and India.<ref name="UPI" /> The ad also refers to "A world that could die because of the way we North Americans live".<ref name="Report Card" /> However, ''Adbusters'' struggled to get the ad on the air, with [[MTV]], [[American Broadcasting Company|ABC]], [[CBS]], and [[NBC]] refusing to show it.<ref name="Guardian 2000"/><ref name="UPI">{{cite web |title=Opposition to Buy Nothing Day is up |url=https://www.upi.com/Top_News/2001/11/21/Opposition-to-Buy-Nothing-Day-is-up/53791006379870/ |website=United Press International |access-date=6 October 2023 |date=21 November 2001 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112010315/https://www.upi.com/Top_News/2001/11/21/Opposition-to-Buy-Nothing-Day-is-up/53791006379870/ |url-status=live }}</ref><ref name="NYT1">{{cite web |last1=Revkin |first1=Andrew |title=A Fresh Advertising Pitch: Buy Nothing |url=https://archive.nytimes.com/dotearth.blogs.nytimes.com/2007/11/22/a-fresh-advertising-pitch-buy-nothing/ |website=The New York Times |access-date=6 October 2023 |date=22 November 2007}}</ref> Only CNN, as well as some local stations, agreed to air the ad.<ref name="Guardian 2000" /><ref name="MD" /> In 1997, CBS justified their refusal by citing "the current economic policy in the United States".<ref name="Report Card">{{cite web |last1=Walker |first1=Rob |title=Ad Report Card: A Pitch for Nothing |url=https://slate.com/business/2001/11/ad-report-card-a-pitch-for-nothing.html |website=Slate |access-date=6 October 2023 |date=19 November 2001}}</ref> [[Kalle Lasn]], the co-founder of ''Adbusters'', questioned why MTV was comfortable airing [[gangsta rap]] and sexualized videos, but would not run the ad.<ref name="NYT1" /> In 2001, ''[[Slate (magazine)|Slate]]'' advertising critic Rob Walker opined that ''Adbusters'' shouldn't "suddenly change their convictions" following the September 11 attacks, but should consider airing a new ad, especially in light of the "world that could die" language.<ref name="Report Card" />