Editing Avon Products (section)

===Recent history===
[[File: Avon company logo.svg|thumb|right|Former logo between 2019 and 2020]]
In 2014, Avon's global sales had fallen for five straight years, and its North American revenues fell 18% that year.<ref>{{cite news|last1=Wahba|first1=Phil|title=Avon's in a ding-dong battle to stay in business|url=http://fortune.com/2015/04/14/avon-battle-for-future/|access-date=April 15, 2015|work=[[Fortune (magazine)|Fortune]]|date=April 14, 2015}}</ref>

In 2016, Avon completed the separation of its United States, Canada, and Puerto Rico business as ''New Avon LLC'', which also trades with the "Avon" name. As part of a three-year plan, the global Avon Products relocated its headquarters to London in the United Kingdom.<ref>{{cite news|url=https://www.bbc.com/news/business-35808678|title=Avon to move headquarters to UK|work=[[BBC]] |date=March 15, 2016}}</ref> In August 2019, New Avon LLC, the privately held North American company that split from Avon Products, Inc. (Avon Worldwide) in 2016 entered into a definitive agreement with South Korean consumer goods giant [[LG Household & Health Care]], Ltd., which purchased the direct-selling cosmetics business for $125 million in cash.<ref>{{Cite web|date=December 31, 2019|title=LG Household & Health Care To Acquire New Avon, LLC|url=https://about.avon.com/us-about/news/lg-household--health-care-to-acquire-new-avon-llc|url-status=live|access-date=January 19, 2020|website=The Avon Company|language=en-US|archive-url=https://web.archive.org/web/20210419090637/https://about.avon.com/us-about/news/lg-household--health-care-to-acquire-new-avon-llc |archive-date=April 19, 2021 }}</ref> 

Jan Zijderveld was appointed the company's CEO in February 2018.<ref name="8-K FEB 3 2018" /> The former CEO, [[Sherilyn S. McCoy]], stayed on as an adviser to the Board and to Zijderveld through March 31, 2018.<ref name="8-K FEB 3 2018" />

In January 2021, New Avon Company announced its corporate name change to The Avon Company.<ref>{{Cite web|title=New Avon Company Announces Corporate Name Change to The Avon Company|url=https://about.avon.com/us-about/news/New-Avon-Company-Announces-Corporate-Name-Change-to-The-Avon-Company|url-status=live|access-date=August 12, 2021|website=about.avon.com|archive-url=https://web.archive.org/web/20210419091719/https://about.avon.com/us-about/news/New-Avon-Company-Announces-Corporate-Name-Change-to-The-Avon-Company |archive-date=April 19, 2021 }}</ref>

In 2019, the Brazilian beauty company Natura agreed to buy Avon Products for more than $2bn via a share swap,<ref>{{Cite web|date=November 14, 2019|title=Avon Secures Shareholder Approval for Takeover by Natura|url=https://www.nasdaq.com/articles/avon-secures-shareholder-approval-for-takeover-by-natura-2019-11-14|access-date=December 11, 2020|website=[[Nasdaq]]}}</ref> creating the world's fourth-largest beauty company.<ref>{{Cite web|last1=Fontanella-Khan|first1=James|last2=Schipani|first2=Andres|date=May 22, 2019|title=Brazil's Natura confirms $2bn deal to buy Avon|url=https://www.ft.com/content/604dfb16-7cd8-11e9-81d2-f785092ab560 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/604dfb16-7cd8-11e9-81d2-f785092ab560 |archive-date=December 10, 2022|url-access=subscription|access-date=October 16, 2019|website=[[Financial Times]]|language=en-GB}}</ref> Under the deal's terms, Natura will hold 76% of the combined business with over $10 billion in annual revenue.<ref>{{Cite web |title=Natura & Co acquires Avon in all-stock $2 billion deal |url=https://cosmeticsbusiness.com/natura-co-acquires-avon-in-all-stock-2-billion-deal--154835 |access-date=2024-10-21 |website=cosmeticsbusiness.com |language=en}}</ref><ref>{{Cite news |date=2019-05-22 |title=Body Shop owner Natura to buy Avon for £1.6bn |url=https://www.bbc.com/news/business-48375130 |access-date=2024-10-21 |language=en-GB}}</ref><ref>{{Cite web |last=Min |first=Sarah |date=2019-05-22 |title=Avon Products sold to Brazilian beauty retailer Natura & Co. - CBS News |url=https://www.cbsnews.com/news/avon-products-sold-to-brazilian-beauty-retailer-natura-co/ |access-date=2024-10-21 |website=www.cbsnews.com |language=en-US}}</ref>

In November 2023, Avon announced it would open stores in the United Kingdom for the first time in the company's history, augmenting its already existing network of 63 stores in Turkey.<ref><nowiki>{{Cite web|date=November 13, 2023|title=Avon to open physical shop in the UK for the first time |url=</nowiki>https://www.bbc.co.uk/news/business-67406434</ref> However, in August 2024, Avon Products filed for [[Chapter 11 bankruptcy]] protection in an effort to settle its talc-based lawsuits.<ref>{{Cite web|url= https://www.businessoffashion.com/news/beauty/avon-products-files-for-bankruptcy-to-wrangle-talc-lawsuits/|title= Avon Products Files for Bankruptcy to Wrangle Talc Lawsuits|date=August 13, 2024|access-date=August 13, 2024|website=Business of Fashion|language=en}}</ref>