Editing ArtScroll (section)

=== Primary publications and popular demand ===
[[Image:Sapirstein Rashi.jpg|thumb|The Sapirstein Edition [[Rashi]].]]
ArtScroll publishes books on a variety of [[Jewish]] subjects. The best known is probably an annotated [[Hebrew language|Hebrew]]-English ''siddur'' ("prayerbook") (''The ArtScroll Siddur'').<ref name=Z.obit/>

Its Torah translation and commentary, a series of translations and commentaries on books of the [[Tanakh|Tanach]] ([[Hebrew Bible]]), and an English translation and elucidation of the Babylonian Talmud have enjoyed great success. Other publications include works on [[Halakha|Jewish Law]], novels and factual works based on [[Jew]]ish life or history, and cookbooks.<ref name="ny"/>

The popular demand for ArtScroll's translations of classic Jewish works (e.g., Mishnah; Talmud) largely coincided with preexisting market demands, unappreciated to an extent, for English editions characterized by both high-fidelity translations as well as accompanying commentary in the English vernacular. Such editions are used even by American [[yeshivah]] graduates–who have had the benefit of exposure to Hebrew and Aramaic from a young age–inasmuch as it is often easier to effortlessly parse through the material in their native language in place of what may at times be a tedious endeavor of self-translation. In certain cases, reading the Judaic texts in one's native English can even "trigger a new depth of thought that comes from the subtleties of a finer understanding."<ref>Rabbi Dovid Kaplan in [https://thenextpage-israelbookshop.com/2012/07/25/book-review-the-malbim-on-iyov-the-search-for-faith-and-meaning/ Book-Review: The Malbim on Iyov] (a non-ArtScroll Hebrew to English translation)</ref>

ArtScroll publications are best identified through the "hallmark features" of its design elements such as typeface and layout, through which "ArtScroll books constitute a field of visual interaction that enables and encourages the reader to navigate the text in particular ways."<ref name=":2">{{cite book|first=Jeremy |last=Stolow|title= Orthodox by Design: Judaism, Print Politics, and the ArtScroll Revolution |year=2010|page= 157}}</ref> The emphasis on design and layout can be understood "as a strategy on the part of the publisher to achieve a range of cognitive as well as esthetic effects."<ref name=":2" /> The name ArtScroll was chosen for the publishing company to emphasize the visual appeal of the books.<ref>{{cite web
   |url=http://www.vosizneias.com/51456/2010/03/17/brooklyn-ny-vin-exclusive-behind-the-scenes-at-artscroll-video
   |title=Brooklyn, NY - VIN Exclusive: Behind The Scenes At Artscroll [video]
   |work=VIN |author1=Sandy Eller |author2=Yosef Shidler 
   |date=17 March 2010 |access-date=23 December 2010 |publisher=vosizneias.com}}</ref>