Editing Adolph Ochs (section)

===The New York Times===
{{Further|The New York Times}}
[[File:TIMEMagazine1Sep1924.jpg|thumb|Ochs on the September 1, 1924, cover of ''[[Time (magazine)|Time]]'' magazine]]
In 1896, at the age of 38, he was advised by ''[[The New York Times]]'' reporter [[Henry Alloway]] that the paper could be bought at a greatly reduced price due to its financial losses and wide range of competitors in [[New York City]].<ref>{{cite book|last=Davis|first=Elmer Holmes|title=History of the New York Times, 1851-1921|url=https://archive.org/details/in.ernet.dli.2015.87872|year=1921|location=New York|pages=[https://archive.org/details/in.ernet.dli.2015.87872/page/n259 179]–181}}</ref><ref name="crump">{{cite book|last=Crump|first=William D.|title=Encyclopedia of New Year's Holidays Worldwide|url=https://books.google.com/books?id=ujTfCwAAQBAJ&q=One+Times+Square+building&pg=PA242|publisher=McFarland|date=2014|page=242|isbn=9781476607481}}</ref>

After borrowing money to purchase the ''Times'' for $75,000,<ref>{{Cite web|url=https://archive.nytimes.com/www.nytimes.com/learning/general/onthisday/bday/0312.html|title=Adolph S. Ochs Dead at 77; Publisher of Times Since 1896|website=The New York Times |access-date=2019-05-31}}</ref> Ochs formed [[The New York Times Company]], placed the paper on a strong financial foundation, and became the majority stockholder.<ref name=eb />

In 1904, Ochs hired [[Carr Van Anda]] as his managing editor. They focused on [[objective journalism]] at a time when newspapers were openly and highly partisan. They also decreased the newspaper's cost from 3 cents per issue to 1 cent, which led to the newspaper's survival.  The newspaper's readership increased from 9,000 at the time of his purchase to 780,000 by the 1920s. He also added the ''Times''{{'}} well-known [[Nameplate (publishing)|masthead]] motto: "All the News That's Fit to Print".<ref name=":0" />

In 1904, Ochs moved ''The New York Times'' to a newly built building on [[Longacre Square]] in [[Manhattan]], which the City of New York then renamed as [[Times Square]].

On New Year's Eve 1904, Ochs had pyrotechnists illuminate his new building at [[One Times Square]] with a fireworks show from street level.<ref name="crump"/><ref name="lankevich">{{cite book|last=Lankevich|first=George J.|title=Postcards from Times Square|url=https://books.google.com/books?id=fSv3JxmjLo4C&q=One+Times+Square&pg=PA1892|publisher=[[Square One Publishers]]|date=2001|page=20|isbn=9780757001000}}</ref><ref name="mckendry">{{cite book|last=McKendry|first=Joe|title=One Times Square: A Century of Change at the Crossroads of the World|url=https://books.google.com/books?id=S1FfFwpp5Z4C&q=One+Times+Square&pg=PT10|publisher=David R. Godine Publisher|date=2011|pages=10–14|isbn=9781567923643}}</ref>

Beginning with 1896, there was issued weekly a supplement, eventually called ''The New York Times Book Review and Magazine''. Other auxiliary publications were incrementally added, including ''The Annalist'', a financial review appearing on Mondays, ''The Times Mid-Week Pictorial'' on Thursdays, ''Current History Magazine'', a monthly, started during [[World War I]], ''The New York Times Index'', started in 1913, published quarterly, and comparable only to the ''Index'', published by ''[[The Times]]'' in London.<ref name=eb />

On August 18, 1921, the 25th anniversary of reorganization, ''The New York Times'' employed 1,885 people. It was classified as an [[independent Democrat]]ic publication, and consistently opposed [[William Jennings Bryan]] in his presidential campaigns. By its fairness in the presentation of news, editorial moderation and ample foreign service, it secured a high place in American journalism, becoming widely read and influential throughout the United States.<ref name=eb />